5+ Important Characteristics of B2B eCommerce for 2024

by TuanVN

It’s important to note that B2B eCommerce is vastly different from B2C eCommerce in several areas. With many unique characteristics, the wholesale ecommerce market has only grown dramatically in recent years due to the consistent development of online sales. It would not be appropriate to take a good concept of a big B2C online store and apply it directly to B2B. Therefore, let’s look to see some of the noteworthy characteristics of B2B eCommerce.

Tighter access controls


In B2B, users with different job titles and responsibilities can serve only their matching customers. That said, the admin needs to ensure that people only have access to the information they need to do their jobs. An organized and optimized account structure is vital for any B2B eCommerce website.

Buyers might be divided into senior and junior buyers. In this scenario, a procurement manager might have absolute permissions to deal on invoices, orders, tax codes, and so on. In contrast, junior buyers might only have access to quotes, priorities, and so on.

Multiple Decision-makers

A notable characteristics of b2b ecommerce is that there are usually more than one decision-makers involved in the purchasing process. Moreover, four or five people could take charge of making decisions at the same time.

B2B order is much larger than any standard B2C order, and it also required more quality-control steps than ever. Therefore, several user activities can be expected during the checkout/cart process, with lots of stages that might take up to several days for consideration.

Longer Decision-making Process

B2B buying behavior is vastly different. The buying cycle of wholesale consumers is much longer than the buying cycle of B2C customers due to the enormous difference in order volumes.

Not to mention, B2B customers, on the other hand, usually have high standards with different tastes. They would love to try all possible options and tend to have urgent changes to fit their business development, such as changing the order’s exact parameters in the middle of the process.

Specific Wholesale Discounts


ALSO, DON’T FORGET to check out necessary features for B2B eCommerce website HERE.

The B2B purchasing process became much more complicated than B2C in price lists, coupons, and even stock management. With a large amount of product in each order, wholesalers would love to receive personalized prices or pricing discounts as the essential benefit in wholesale trading.

Conflicted Direct Distributions

Wholesalers would be irritated to know that their rivals are placing orders at the same distributors with much lower prices and more advantages. There’d be a lot of trouble for companies.

Not to mention, online B2B channels are growing with increasing competitors. You might have to face unwanted ones that threaten your chance of success. It’s crucial to keep a calm heart and meet them with careful considerations when rivalry appears.

Potential Global Open-markets

It’s usually for B2B eCommerce to welcome foreign customers from potential wholesale markets.

Lots of companies are reaching out to foreign markets due to the lower tax and better regulations. Developed countries tend to hire services from developing countries due to the low prices and tax rate, which are helpful and potential enough for high profits.

This article mentions about 5+ Important Characteristics of B2B eCommerce for 2023. We hope it can bring useful information to you. If you have any question about this problem, let contact BSS commerce. We are willing to support you every time. BSS Commerce is one of the leading Multi-platform eCommerce solutions and Magento 2 development services providers in the world. With experienced and certified developers, we commit to bring high-quality products and services to optimize your business effectively.

Also if you’re looking for B2B solutions to improve store functionality, explore our 25+ B2B Modules.

Next Reading Suggestions

© 2019 BSS Commerce owned by THANH CONG INTER ., JSC. All Rights Reserved.
Business registration certificate no. 0106064469 issued by Hanoi Department of Planning and Investment on 19 December 2019.
Legal Representative: Mr. Nguyen Quang Trung.