Necessity Of Magento 3D Secure: Friend or Foe?

magento-3d-secure-guide

Necessity Of Magento 3D Secure: Friend or Foe?

One of the biggest reasons for cart abandonment is the lack of trust signal during payment. That’s why you need to ensure the customer about their safety regarding their personal details.

Luckily. Magento does provide integration for this with a 3D secure protocol.

IF YOU A M1 FELLAS:  Magento 3D Secure for M1 in easy 1-2-3 steps!

Today, let’s learn about this verification program and venture into Magento 3D secure credit card validation.

Magento 2 3D Secure: The Dictionary

What is 3D Secure?

The 3D Secure service (Verified by Visa (VbV) or Mastersecure code (MSC) or Jsecure) is a Visa /MasterCard /JCB security program to ensure that legitimate cardholders have used credit cards/debit their accounts to make a payment at the time of the transaction.

3D actually refers to three domains (not three dimensions!), and they are:

  • Your bank (i.e., the retailer’s bank)
  • Your customer’s bank (i.e., the issuing bank)
  • The system support this 3D secure protocol

What about 3D Secure 2.0? 

3D Secure 2.0 is a new and improved version that supports mobile, authenticating payments in apps and wallets. 

3D Secure 2.0 is eliminating the pop-up and replacing it with the password being filled right at the checkout page. 

How does the 3D Secure 2.0 service work?

The workflow will go something like this: 

3d-secure-workflow

As you can see, after customers enter their credit card information, they are pretty much unneeded. But, in some situations, there will be a one-time password or similar validation tactic to make sure the purchaser is the valid owner of the credit card. 

What are the pros and cons of Magento 3D Secure?

Pros

Make customer’s bank the forefront 

In general, when a dispute of purchase happens, you will be the one who repays the customer.

magento-3D-secure-credit-card-validation

However, using the 3D secure will shift the liability from you to your customer’s bank. This one is the best advantage to implement this validation tactic.

Protect you from chargeback and improve interchange benefits

no-chargeback

Verified by Visa guarantees you won’t get a chargeback on your shipper account. This addition can help you from experiencing fraudulent behavior when a cardholder makes a buy and documents a chargeback, realizing the bank will agree with them. 

Notably, MasterCard doesn’t bolster chargeback blocking.

Besides, including 3D validation will increase your interchange benefits. These cover lower discount rates, and occasionally longer payment terms with your acquiring bank.

Boost your conversion rate

Many customers may hold back from online shopping due to the fear of online fraud. In fact, it’s the 5th reason why customers do not go through with their purchases.

reasons-for-cart-abandon
Source: Baymard

That’s why 3D secure can be a good suggestion of the site’s legitimacy, which motivates customers to finalize their orders.

Cons

Going back to the figure I showed you earlier, long/complicated checkout actually ranked 3rd in making cart abandonment. 

READ MORE Magento One Page Checkout for more sales!

So, you can imagine adding 3D validation can cost you many customers.

Especially if your service/product requires a longer form of checkout and information gathering, this step can be the straw that broke the camel’s back.

The smart way to go around it is to ensure your transition into the validation be more smooth and seamless. 

Install Magento 2 3D secure 2.0, and you pretty much done since the system mostly avoids asking for customer’s input.

3D Secure best practices

On-page frame rather than a pop-up

Yes, there is a fear of CC information being shared with you as the merchant. But for many validation approaches, they still prefer directly embed the frame into your checkout page.

This way, you shorten the checkout process with better UX. 

Educate customers about 3D Secure

Both Visa and MasterCard SecureCode have an introduction you can use in your checkout that helps the client who doesn’t know what’s happening to comprehend the advantages of the plan. 

educate-customer

You can create your own duplicate on the off chance that you wish. However, ensure you convey the expanded security the cardholder will appreciate while selected the program in the simple-to-understand language (and don’t design words like professional ones). 

In addition, you want to include the option (open in a new window) to learn more about this. Signal the informing where it will be generally seen, near the casing or Submit Order button. 

Consider sectional implementation

You should consider canceling the 3DS for certain transactions where the conversion rate loss outweighs the benefit. 

sectional-implementation

Utilize a guidelines based methodology that considers the nation, currency, and estimation of the exchange. In the event that the hazard is esteemed to be low founded on these standards, bypassing the check procedure could expand transformation rates. 

Be that as it may, the 3DS convention was imagined to protect the client’s cash, so this progression ought to be considered cautiously.

Remember: fraud management is more than 3D Secure.

3DS is not the only weapon to prevent you from fraudulent behavior. We’ll talk about more ways to manage this risk in the upcoming articles.

Set Up Magento 2 3D Secure for Different Payment Methods 

Payment Provider Magento Commerce 2.X Recommendation
PayPal The Magento built-in integration is enough for you!
Braintree If you’re on Magento version 2.3.3+ or 2.2.10+, the Magento integration is available. Other versions are recommended to use the official extension
Authorize.net Provide 3D Secure through CardinalCommerce. 
CyberSource Also, use CardinalCommerce for 3DS verification.
eWay Use the official extension.

LEARN IN SECONDS: How to set up Magento 2 payment methods

Braintree set up

Go to Stores > Settings > Configuration > Sales > Payment Methods > Braintree right-click on Configure -> 3D Verification Settings.

braintree-verification

Here, choose Yes in 3D Secure Verification to allow the validation. In the Threshold Amount, you can set up the maximum dollar amount allowed per transaction. If a transaction exceeds your defined limit, the purchase gets canceled.

You can also pick apart and choose one or a range of countries to apply this tactic. 

Cardinal Commerce set up

Go to Stores > Settings > Configuration > Sales > 3D Secure > CardinalCommerce.

cc-confirmation

Choose Yes to Enable for Authorize.net

The Environment field refers to the operating mode of your CardinalCommerce account. Choose Sandbox if you’re in a testing environment.

After that, copy and paste Org Unit Id, API Key, and API Identifier from your CardinalCommerce to the appropriate fields.

If you don’t want to log the transaction between your store and CardinalCommerce, pick No in Debug. 

Wrap up

We’ve talked about the necessity of 3D secure in Magento 2. Now, it’s time to implement all this knowledge into reality. Let me know your result in the comment down below.

BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bring high-quality products and services to optimize your business effectively. CONTACT NOW to let us know your problems. We are willing to support you every time. 

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