Magento 2 One Page Checkout is a great way to optimize the checkout experience in your online store. But why doesn’t it work?
The checkout page is unquestionably one of the most important pages on any eCommerce website. It is where the customers decide whether to purchase the product or not.
According to a report, about 60% of online shoppers will leave your online store even if they have enough money and are ready to buy if the checkout process is too long and complicated.
That’s why almost all eCommerce websites set up a one-page checkout to simplify the checkout process and reduce the cart abandonment rate.
However, if you already set up the default Magento 2 One Page Checkout, but it still seems like your checkout experience isn’t good enough, then don’t worry. We are here to help.
In this article, we will talk about all the mistakes and drawbacks that your checkout page might have and how to solve them to increase the conversion rate in your store.
Let’s get started!
What Is Magento 2 One Page Checkout
One-page checkout (also known as one-step checkout) refers to the checkout that is completed using a single form on one single page. It gathers all of the order information, such as shipping and billing addresses, order total, product details, payment methods and shipping options on one page.
It is the opposite of multi-step checkout, which is the checkout that is divided into many steps (usually 3 to 5 steps).
The aim of one-page checkout is to get the customer through the checkout process as simply and quickly as possible. As a result, store owners can sell more.
Enable One Page Checkout Magento 2: Pros & Cons
Increased conversion rate
According to credible research, “long and complicated checkout” ranks fifth among the top ten causes of eCommerce cart abandonment. You’ll see a significant increase in completed forms after allowing your consumers to make their purchases on a single checkout page.
Getelastic used A/B testing to compare the user-friendliness of their one-page checkout to their traditional one. As a result of using a single checkout page, their revenues climbed by 21.8 percent. Even though this figure is outstanding, it should be remembered that the outcomes will vary based on your product or business.
Improved processing speed
On the other hand, people tend to become frustrated when it comes to getting what they want at the checkout process. If the long and slow checkout process, your consumers’ experience will become frustrated.
The good news is that, as compared to multi-page checkout, a single checkout page can cut the time it takes to place an order in half. In terms of marketing, we must make significant efforts to capture the attention of buyers, yet they can alter their thoughts in a flash. Getting them through this procedure as soon as feasible is critical!
Increased site stability
If we take a snapshot of today’s purchasing experience, we can see that individuals develop an idea, research it online, and decide while using their smartphone anywhere, anytime. In the second half of 2020, 79% of smartphone users placed orders online using their phones. With the growing importance of mobile eCommerce, you must ensure that your website is mobile-friendly.
The time it takes for a page to load on a mobile device might range from a few seconds to a minute. Buyers may expect to spend up to 5 minutes filling out details to receive their
purchases if there are several checkout pages. Many people will give up before reaching that amount, as you might imagine!
Improved client satisfaction
The happier your customers are, the more likely they will return to your site. People like items that are convenient to them psychologically. Simple checkout has shown to be effective. Many major retailers have chosen to enable one-page checkout Magento 2.
For more benefits, refer to Make Order Easier With Magento 2 Quick Order And One Page Checkout.
If you try to fit too much content on a single page, you’ll end up with an infinite scrolling page. One-page checkouts are only helpful if you only have a small amount of information to display. Otherwise, your clients will be puzzled by the site’s never-ending scrolling, resulting in a higher rate of abandoned shopping carts.
Analyzing websites is crucial for many business owners. However, because a single URL now incorporates various content, it has become more complex.
When you use multi-page, it’s simple to track funnel data, which shows where your clients leave. One-page checkout complicates data processing, making the information gathered less accurate. As a result, analysts will have difficulty determining the causes and motives for cart abandonment to make improvements.
9 Biggest Mistakes Of Magento One Page Checkout
Despite the fact that one-page checkout is the most optimized checkout method right now, a lot of store owners still make some mistakes during the one-step checkout phase and lose customers.
Those mistakes are:
1. Advertising. Searching and choosing products are very exhausting. If you show advertising messages or banners with other attractive products at the last step, you are risking pushing your potential customer to go back to searching and choosing. And they might not return to the checkout page any time soon.
2. Polls and questions. The checkout page is not the right place to ask feedback or some marketing questions such as “How did you know about us?” Don’t disturb your customers with questions that are not related to their purchases.
3. Creating an account. Some store owners require guests to create an account to finish their purchase. This is a big mistake because creating an account includes many steps and fields for filling out. Such extra work and distractions will only increase the cart abandonment rate.
If you want to ask new customers to create an account, you should ask them after the payment is completed.
4. No auto-fill. You should reduce the manual fill as much as possible for your customers. For example, after the postal code is entered, the location should be identified automatically.
Another thing is that, in most cases, the shipping and billing addresses are similar. You should configure the checkout page to automatically fill out the shipping address field after the billing address field or provide the customer with a special button to do it.
5. Unexpected extra cost. Imagine a customer finds something they like and is ready to pay only to find out that the delivery service costs extra money. It will be the worst feeling ever.
If your delivery service is not free, you should show the fee in the search process. Do not keep a secret about additional costs. For example, if the delivery service is more expensive during the holidays, inform customers about the real costs for delivery at the searching phase, not the checkout process.
6. Hint about special deals for other customers. If you suggest special prices for some special buyer groups, you will push away customers who have no rights to those offers.
Better to remove those fields and only make them visible to customers who can use those special deals.
7. Shortage payment methods. It is a huge disappointment when a customer wants to buy but can’t purchase because there is no way to pay.
There is a strict requirement that all popular payment methods should be supported on your online store.
Also, note that customers will leave the checkout page if your payment fees are higher than common fees or higher than they expect.
8. No one-page checkout mobile version. Nowadays, most eCommerce activities happen on mobile devices. Don’t forget to optimize your checkout experience on mobile devices too.
9. Limitations of default Magento 2 One Page Checkout. The Magento 2 has simplified the checkout process, but it is still not ideal.
Even though they called it the one-page checkout, it actually is a 2-step checkout, which means it is not organized neatly and smartly. Customers have to go back and forth to change their shipping information and preferences.
Besides, the default Magento checkout design isn’t good-looking, which can lead to cart abandonment.
More than that, it doesn’t allow customers to create an account on the checkout page.
And another big drawback is that it doesn’t provide customization options.
How To Efficiently Enable One Page Checkout Magento 2
Actively update order summary and pricing during checkout.
Throughout the checkout process, the order summary and pricing data are updated to offer the user the most relevant, up-to-date payment information. Giving users the most up-to-date payment information will keep them in the checkout process and help them complete the transaction.
Include the final price in the last CTA.
Payment and checkout should be your final – and most conspicuous – CTA. When incorporating this CTA, ensure there isn’t anything else on the page that will distract the user or direct them elsewhere. Concentrate your efforts at this stage on completing the sale.
When asking consumers to click their final CTA and finish their payment, provide the final price (which should include all taxes and other costs). Ensure that duplicate submissions are disabled once they click the CTA to prevent numerous orders from being submitted by mistake.
Reduce the number of fields on the form and shorten the lengths
Limiting the number of mandatory checkout form fields keeps checkout times low and guarantees that users are not bogged down throughout the payment process. Every field you remove from the checkout process saves time for customers.
To maintain the checkout smooth and efficient, control the size and quantity of the form fields. Keep the labels directly above the form field where information is needed to make scanning and entering data in the form as simple as possible.
Customers have changed their buying habits to mobile devices as eCommerce has grown in popularity. Any online checkout experience should be mobile-friendly in today’s market, running quickly and effortlessly on a mobile device.
Providing a responsive design is vital for keeping your platform available to all users, whether your core audience is on desktop or mobile.
Essential one-page checkout Magento 2 visuals to include
Optimizing a checkout entails following best practices and concepts and customizing it to your eCommerce store and consumers’ demands.
Less is more generally; keep it straightforward while still appealing and intuitive. You want the experience to be attractive and represent your brand’s style.
There are five key visuals you should include to enable one-page checkout Magento 2:
- Items count
- Product information
- Checkout summary
- Note or special request
The Best One Step Checkout Solution
To overcome all the mistakes and drawbacks in the one-page checkout process, store owners usually install an extension to elevate the checkout experience.
A third-party module is developed with both customers and store owners in mind. It will provide many outstanding features for both. Customers can check out faster and more comfortably, and store owners can reach better conversion results.
Now, if you search on the market, there are hundreds of Magento 2 one-step checkout modules.
To help you choose, we have done some research and tests, and we are confident to recommend you the best module:
Magento 2 One Step Checkout by BSS
Magento 2 One Step Checkout by BSS is the perfect solution for optimizing your checkout page. This extension can help you solve all the wrongs in your checkout.
It enables you to show all necessary checkout blocks (shipping address, shipping and payment method, order summary, etc.) on one single page.
It also allows you to customize the order and style of those checkout blocks in any way you want to make your checkout page more appealing and attention-grabbing.
The module provides the autofill feature, too, for faster checkout and a better customer experience.
The address auto-detect is another cool feature of this extension. Customers’ addresses will be detected and suggested to customers using Google API. Thanks to this, customers can finish shipping and billing information in no time.
More on the benefits for customers, it allows customers to easily choose the delivery date and leave a message.
The gift block is also very amazing. Customers can leave a note for the receiver and request gift wrap for a small fee.
For payment methods, it supports all 4 Magento common payment options, including Paypal, Braintree, Authorize.net and Credit Card.
Magento 2 One Step Checkout extension also supports some important features that are lacking in default Magento.
For example, customers can create a new customer account and edit product quantity on the checkout page.
The admin can also set up a discount code box so customers can redeem the discount code.
Last but not least, this module is responsive to all devices.
And it is worth mentioning that BSS, the development team of this extension, is known for their amazing customer service. In case you have any issues with this extension, they will quickly help you solve them in a very short time.
- Lightning setup with unlimited customization capacity.
- Elastic checkout with multiple addresses and automatic GeoIP detection.
- Fully geared for RESTful API and GraphQL API.
- Plug-n’-Play compatibility.
- Work well with GEOIP, Order Delivery, Checkout Custom Fields, and Guest to Customer extensions.
- Compatible with popular payment methods and free support on highlight themes.
- Support all Magento common themes
INSTALL NOW Magento 2 One Page Checkout to create the perfect checkout page!
In this article, we have talked about all mistakes to avoid in your checkout process. We also introduced you to the best solution for Magento 2 one page checkout, which is Magento 2 One Step Checkout extension by BSS.
We hope this blog is helpful and good luck to you!
BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.
CONTACT NOW to let us know your problems. We are willing to support you every time.