magento vs. hybris

Hybris vs. Magento – 2021 Ultimate Comparisons


Hybris vs. Magento are both leaders in the e-commerce platform field. When it comes to the decision, which one is the best fit for your demand? Let us clarify some significant differences between SAP Hybris Commerce vs. Magento to help you have the right choice. 


The rapid advancement of technology has brought about the increasing popularity of online shopping. This movement has led to the development of a series of e-commerce platforms which provide services for businesses to build their online sales channel. 


Hybris vs. Magento are two bright candidates in the selection list of many businesses. However, each platform has its own characteristics assisting some specific purposes. How to choose a platform that is most suitable for your business? This article will analyze the characteristics of Hybris vs. Magento in detail so that readers can have a comprehensive understanding of them to figure out the main differences between Hybris Commerce vs. Magento. From that, we hope that you will be able to make a wise decision for your business.

open shopify store

I. Hybris vs. Magento: Overview

1. Get to know Magento

Magento vs. Hybris – Magento is a member of Adobe Company


Magento is an open-source E-commerce software written in the PHP programming language. It provides necessary functions for businesses to quickly create an e-commerce website. This platform was first developed by Varien in 2007. Magento is also one of the most popular source codes on Zend Framework today.


Magento currently has two editions:

  • Free edition: Magento Open Source. formerly Magento Community Edition or Magento CE.
  • Paid edition: Magento Commerce or Magento EE, which is formerly Enterprise edition – the commerce edition having been upgraded and improved to have more optimal features.

2. Get to know SAP Hybris


SAP Hybris is a group of services from Hybris – a German website that provides software for E-commerce, sales, marketing, and product content management. SAP Hybris offers solutions that assist any company in lowering cost, maximizing efficiency, increasing productivity, taking minimal attention in order to deliver exceptional customer service. 


Hybris was first launched in Zug, Switzerland, in 1997, and SAP S.E eventually bought the business on August 1, 2013.  SAP has combined SAP CRM and SAP ERP with the Hybris solution, allowing any enterprise that still has SAP ERP or SAP CRM to seamlessly migrate to the SAP Hybris solution.

II. Hybris vs. Magento: Comparisons

1. Hybris vs. Magento: Features and Functionality


SAP Hybris vs. Magento, the two giants in the E-commerce platform, have their own qualities that contribute to its unique features.


The table below compares the excellent features of Hybris vs. Magento to give a good picture of what these two platforms could offer:




Web design

Shopping cart

Customer service

Order management

Mobile commerce

Product Management

Search Engine Optimisation


Analyzing and Reporting

Multiple websites

Product content management

Catalog management

Multi-channel Commerce

Built-in SEO Optimisation tools

Sale performance management

Subscription order management

Optimizing pricing Simulation

Customer Financial Management

Versatile Document Management


Since each platform is built with its own set of features, Hybris vs. Magento each have their own set of advantages when it comes to supporting B2B and B2C commercial models.


  • B2C Commerce: 

When comparing these two platforms, especially Hybris and Magento 2, Hybris does not seem to be as optimized as Magento 2 when compared to providing B2C service.


Magento 2 is a reasonable choice if you want to create direct sales channels with customers at a lower price. Magento has specific features that could boost the customer experience of online shopping. It has the ability to collect information and analyze customer behavior to provide the best purchase suggestions, thereby increasing the sales of the business.


  • B2B Commerce: SAP Hybris commerce vs. Magento

As it comes to providing e-commerce services for B2B companies, the never-ending battle of Hybris vs. Magento 2 is a must to mention.


SAP Hybris management-related features allow you to manage customers and groups of users effortlessly. 


With the introduction of Magento 2, Magento has become an optimal choice for a variety of improvements and benefits that were specifically designed for B2B businesses. The most obvious difference between B2B and B2C customers is that B2B customers often buy goods in large quantities.


Magento has features to help optimize purchase and checkout processes, such as Company Credit that allows sellers to extend a line of credit to B2B customers, or Quick Order enables developers to build personalized quotes depending on consumer needs, increasing the probability of sealing the deal. Moreover, the Shared Catalog tool lets merchants create “shared” subgroups with tailored prices and products for different businesses, making it much easier for businesses to modify product models for various B2B customers.


For complete and accurate comprehension of why Magento 2 could provide perfect B2B Commerce service, you would like to visit this link: Magento 2 Community vs. Enterprise – Don’t Use Magento until You Read This (


2. Scalability

Scalability should be taken as seriously as any other aspect of e-commerce website development because it greatly affects the expansion capacity of the channel to serve the future development of the business.


Comparing Hybris vs. Magento in terms of flexibility, Magento clearly has the upper hand.


SAP Hybris is quite difficult to scale and not very user-friendly. Hybris requires time and expertise to personalize. There is a layered system with benefits and limitations to customize. 


In contrast, Magento – which is an open-source platform – is highly scalable. It gives developers the ultimate control over the buying channel for customization, which suits businesses. Besides, Magento Marketplace provides a diverse set of extensions to effectively customize and upgrade the eCommerce website. This is also the reason that many businesses have chosen Magento to create unique buying experiences for customers. 

3. Ease of Use

For sellers:


Both Hybris vs. Magento need companies to have a strong understanding of coding in order to develop a website.


For those who are not professional developers, it will be a bit challenging to take full advantage of the features that Magento offers. However, Magento provides a great deal of support, such as a training course on using the platform, making building an online channel on this platform easy to reach and apply.


Hybris, as well as Magento, require essential development and programming knowledge to build a shopping channel. However, Hybris does not offer training courses. Hence, when comparing SAP Hybris Commerce vs. Magento, Hybris seems more inaccessible.


For customers:


Hybris vs. Magento, each solution has different strengths in terms of enhancing user experience.


Many customers consider Magento to be one of the e-commerce platforms that offer the most user-friendly and easy-to-use shopping experience. With a simple and clear interface as well as suggestion features, customers are not distracted when looking for their favorite products.


Hybris allows customers to save transactions for the second redemption. It makes payments even easier thanks to the personalization features.

4. Support


When comparing the support capabilities of Hybris vs. Magento, Hybris once again lost points against their rival. While Hybris only provides phone and email support, Magento Commerce (Enterprise Edition) has a wider range of support from 24/7 phone and email support to live chat. Even the free edition of this website, Magento Open Source, has a big supporting community such as DevDocs and Magento Forums, etc. 

5. User communities


Magento vs. Hybris: User communities


There is a disparity in the size of communities using SAP Hybris Commerce Cloud and Magento.


The Hybris community is quite modest. Currently, there are less than 1000 active users. Meanwhile, Magento apparently has a broader reach, with over 250,000 subscribers, over 5000 third parties, and over 150,000 developers proficiently using Magento. Whether it is due to Magento’s versatility, as well as its assistance and training programs, that it has gained some prominence in the market.

6. Market share and Pricing


Magento has a market share of around 7%, which is about 23 times that of Hybris. This may be due to the fact that Hybris’ price package is less versatile than Magento’s.


Hybris only has a quote-based licensing schedule that starts at $ 54,000 per year.


Magento has a varied pricing scheme. It currently offers two packages: Magento Commerce Starter with starting price of $24,000 per year and Magento Commerce Pro with starting price of $ 41,000 per year.

GET TO KNOW How Much A Magento Website Cost

One thing Hybris vs. Magento has in common is that the price will eventually increase according to the higher requirements of the business. Hybris depends on the requirements, such as the points of integration or the complexity of the system. Magento also relies on those factors along with annual online sales to come up with the ultimate price for the business.


Hybris vs. Magento: Hybris Market Share and Competitor Development in 2018


Magento2- Market-Share-and-Competitor-Development
Hybris vs. Magento: Magento 2 Market Share and Competitor Development in 2018

7. Integrations


Hybris vs. Magento both combine with other enterprise programs and software to assist companies in creating the most successful distribution websites.


Even then, Magento undoubtedly has broader support from other software and services, making it much easier for companies to develop robust services. While SAP Hybris only integrates with five systems (Data Hub, ERP, CSV, ImpEx, and SAP CRM), Magento works with a much greater range of business systems and applications, including:


  • BankPayment
  • eBay
  • WebShopApps MatrixRate
  • PayOne
  • CashOnDelivery
  • ShipWorks
  • MageMoney
  • MailChimp
  • Mandrill
  • osCommerce

III. Hybris vs. Magento: Pros and Cons


The above comparison shows that Hybris vs. Magentohave different strengths and weaknesses. Understanding this will allow you to easily select the best e-commerce site for your business.

1. Magento: pros and cons


Magento owns myriad advantages that make it a leader in the race of E-commerce platform:


  • Customizations: The platform is open source, which allows developers to customize the interface and features of the website to create a unique UX for your business’s online channel.
  • Search Engine Optimization: The SEO tools and configurations that Magento provides help businesses boost their rankings on Google.
  • Data processing: Magento’s built-in functions allow users to easily collect and analyze data about customers.
  • Price: Magento offers a free version for select audiences. The paid version is also a pretty soft price compared to SAP Hybris.
  • High security


However, Magento still has some disadvantages:


  • Taking up large disk space
  • The speed is slow. However, the Magento 2 edition has been upgraded to address this flaw.


Considering choosing Magento 2 for your online business channel? Click to this link for more information!

2. Hybris: pros and cons


Hybris provides services worthy of the title of a luxury e-commerce platform:


  • Optimized management: Using one platform to manage all information about services and supplies is totally achievable with Hybris
  • Managing a large number of customers: Hybris allows managing customers on a large scale.


However, the obstacles when using this platform are still too great for it to become a popular e-commerce platform:


  • Price: A starting price of $ 50,000 can be considered an inaccessible price for many businesses.
  • Time: On average, creating a website on the SAP Hybris platform takes 12-14 months.
  • Support: A small user community, along with little vendor support, makes Hybris difficult to use with many developers.

Besides, in case you plan to build a B2B website and still don’t know which one would fit your business best, you should consult our Magento vs Shopify vs BigCommerce comparison chart. We compare these three famous platforms under many aspects so you can get details and make a right decision. Simply fill in the following form and the chart would fly to your email.

IV. Hybris vs. Magento – The final decision


After reading the whole article of Hybris vs. Magento comparison, you probably already have some idea which platform to choose for your enterprise. The platform of choice is determined by a company’s financial ability, market direction, and a variety of other considerations.


Here is the brief table of comparison providing a quick comparison of Magento Enterprise vs. SAP Hybris:




Quick Checkout

SEO optimized

Mobile Commerce

Catalogue Management

Shipping and Payment Option

Multiple Websites

Full site management


Email syncing

Branded email templates



Web to Lead

Salesforce for Microsoft Outlook


In conclusion, it is difficult to predict which platform – Hybris vs. Magento – will emerge victorious in the e-commerce platform race. SAP Hybris is the leading content management system (CMS) for creating large-scale online stores. As a result, if you’re considering running a huge business with a lot of room for profit, this is the one to go for. Magento, on the other hand, is the better option if you choose to build a flexible, scalable, feature-rich platform with a strong support group.


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