Magento 2 Luma Theme for eCommerce Site Building [2022 Review] 


Choosing the right eCommerce platform is a big step forward when bringing your business online. There are many options to choose from. However, how can you find the best solution for your project? There are many factors to consider when building an eCommerce website, including flexibility, customization options, featured or supported functionality, etc. That’s when Magento should be the best deal. What is Magento eCommerce platform? What makes the Magento Luma theme, the default Magento 2 theme, worth your attention? This Magento 2 Luma theme review discusses these and many other questions that should come in handy during your eCommerce site’s launch. 

What is Magento for eCommerce? 

Magento is a powerful open-source eCommerce platform that you can use for building websites of all sizes and different business needs. It’s a scalable eCommerce platform featuring extended customizability and robust tools, letting you launch remarkable and competitive online stores. It enables businesses of all sizes to deliver outstanding eCommerce experiences to their customers. It provides a wide range of SEO capabilities and features, which make this eCommerce platform the best choice for every entrepreneur and business that wants to start selling products or services online. 


Some of the major Magento features that can effectively boost your eCommerce project include:

  • Magento is an open-source platform that provides you with scalable and flexible eCommerce solutions. It’s flexible enough to adjust as per your business’s unique requirements. It also lets you create unique and differentiated branded experiences.  
  • The platform provides responsiveness and great performance for the mobile versions of your eCommerce website. We live in the age when 58.99% of global website traffic comes from mobile devices. That is why both the free community edition and the enterprise Magento version use HTML5 to maximize the mobile shopping experience.  
  • Magento is one of the most popular eCommerce platforms in the world. It’s been growing steadily for the past decade. The acquisition by Adobe brought a massive boost to the platform. As new technologies emerge, extensions and integrations are constantly added to Magento, providing a more seamless and hassle-free experience. 
  • The communities of solo developers and agencies creating free and premium Magento themes are continually expanding. Today, one shouldn’t have difficulty finding a ready-to-go Magento theme suited for any topic or industry. Whatever functional or design elements you’d like your eCommerce project to feature, you can easily find a ready-to-go Magento theme that matches your budget and other needs. 

With that said, let’s review the default Magento 2 theme named Luma, see what functionality it includes, and compare it to other ready-to-go Magento solutions. 

>> You may interested in How To Choose Magento 2 Themes For Webs Properly?

Magento 2 Luma Theme Review 

Magento 2 Luma theme is not a brand-new release. The default Magento 2 theme was presented to the audience in August 2015. It adopted all major features and updated functionality of the improved Magento eCommerce platform and made it available for free use. Magento Luma theme features a clean design that is easy on the eyes and features better usability practices than its predecessor – Magento 1 default “Madison Island” theme.


Luma is not the only Magento theme that you can download for free. There are also many other themes offering easy Magento customization. In this Magento 2 Luma theme review, let’s compare Luma against F2, see their common features, and the options that vary one theme from another. 


Luma default Magento 2 theme adopted all core features of the eCommerce platform. It features a clean content presentation and tile-based structure (basically, it’s one of the main features that differentiate Luma from the Magento 1 default theme). Magento 2 Luma theme features tile-based banners that occupy most of the theme’s front page. All texts written on Luma’s tiles look good on desktops. However, the situation is different on touch screens. 


Source: Luma theme


The F2 free Magento 2 theme looks different from Luma but is not less usable or functional. The theme’s front page features a large hero image in the header enhanced with a full-width slider. Like Luma, the F2 Magento 2 theme also includes a set of banners organized into a usable masonry flat style. The F2 Magento 2 theme uses large, scalable typography, which seamlessly adjusts to any screen size. 


Source: TemplateMonster


Instead of putting a series of product banners on the front page, the F2 theme features functional carousels of product listings of New and Special deals. 


The Luma theme, in its turn, features the Hot Sellers block of products organized in the grid-based view. 


Source: Luma theme

Category Pages

Luma category pages feature grid- and list-based view options. Each item features a concise preview accompanied by star ratings, color and size choices, and CTAs that appear on the mouse-over. Customers can also choose how many items they’d like to be displayed on one page (9, 15 or 30). The default width of the page is 980px. It is 300px more than the width of the Magento 1 default theme.


Source: Luma Theme


The F2 – Free Magento2 theme is 2048px in width. It supports the option to display products in a grid or list view and sets the number of items that users want to be displayed on the page (4, 8 or 16). The free Magento 2 theme supports product filters by name and price. The product previews include size and color variations, star ratings, pricing details, and CTAs that appear on hover.


Source: TemplateMonster

Product Pages

The Luma and F2 Magento2 theme product pages are designed in a clean and neat style. The product images are big and high-quality, letting users easily identify the peculiarities of the products displayed on them. Every product is demonstrated with several images and supports different color variations. Both free Magento 2 themes provide product details with reviews below the product image, product name, star ratings, pricing, size, color options, and CTAs placed to the right of the product image.


The F2 theme features a block with Related Products organized into a carousel product list. Additionally, users can check carousel product lists featuring custom-made collections of “products they might also like.” 


Source: TemplateMonster


Luma Magento 2 theme features product pages containing product details with images, related items, products that a user might also like, and other information organized in a grid-based view. 


Source: Luma


Cart and Checkout

As per Luma’s cart and checkout pages, both are intuitive and easy to navigate. At the same time, the Cart page should be somewhat improved. In the Discount Code area, there is no information about how to get a coupon code. It might make customers feel confused when they see a coupon code area but do not know how to obtain one. Instead, one might put something like “How to get a coupon code” next to “Discount codes,” which should make things more comprehensive for the end customers, so they don’t need to leave the cart. 



Magento 2 Luma theme is a great improvement to the Magento 1 default theme Madison Island and a good competitor to other free Magento 2 themes, like F2. It features a modern design and includes the functionality of the updated Magento 2 engine. It’s a great option for those individual projects and businesses that don’t want to spend a lot of money on web developments and enjoy seamless customization of the chosen Magento 2 theme. 

However, if you want to have a theme that can give you a more speedy site, Hyva Theme can be a suitable choice. In BSS Commerce, we can provide you with our full Hyva Theme Development services.

Check out this article for detail information about Hyva Theme and why is called as an enemy of slow site performance!


hyva theme-handbook-bsscommerce-blue


BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE In

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Author Information

This article is written by Alla Taff – Marketing Manager at TemplateMonster. For your information, Template Monster is where you may get everything you need to build a website. Here, hundreds of independent developers offer their high-quality design essentials so that you can customize and make your own special project.

Content Writer at | Posts

Hi there! I’m Summer. I’m a big fan of business, ecommerce, and technology-related topics and now working as a Content Writer at BSS Commerce. It’s such a great experience to share useful pieces of content for those who concern. This generates the motivation for me to read more and write hard.

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