If you’re an ecommerce merchant, a marketer, or anyone who works with ecommerce websites, surely you’ve all heard about Ajax. But what exactly is it, and how does Magento 2 ajax cart extensions improve ecommerce websites? Do you need it on your website?
Let’s go through the terminologies and discuss the benefits of Magento Ajax shopping cart with ecommerce websites in the later sections of the post.
What is Ajax?
So, what is Ajax? Where have we seen Ajax on official websites? If you have been using Facebook or other sites with the likes and upvote system, then you will notice that your webpage doesn’t have to reload to add your likes or upvote to the post. How? Ajax.
- Standard web presentation using XHTML and CSS;
- Dynamic display using Document Object Model;
- Synchronizing data retrieval using XMLHttpRequest;
This combination allows Ajax to send and retrieve data without the need to reload the whole webpage, and then work with the data from the server.
How does it work?
The traditional website works like this: Each user interaction sends an HTTP request back to the Web Server. The web server processes data, crunch the numbers, etc. then, returns the HTML page to the client.
The process of classic websites works in the technical sense, but because the server needs to process the information, it’s not providing a fast experience for users. For each step of the way, the users will have to wait around for the Webserver to respond.
This engine now plays two roles: rendering the interface the users see and communicating with the server on the user’s behalf.
The process allows the user interaction to happen continuously, independent from the communication with the server. This means users no longer have to sit around and wait while their Webserver is doing its bidding anymore.
Some practice samples of Ajax
Google is one of the significant users of Ajax applications. There are Ajax examples everywhere from Gmail to Google Search, Google Drive, and other services of Google. For example, when you search a word, a list of related words will pop out in dropdown selections, which wasn’t there before, and the page only loads when you hit Enter or the search icon. That’s Google’s use of Ajax in adding new words without reloading.
In the same fashion, other applications also utilize Ajax in their technology. You can see Ajax examples when Facebook and Twitter let you renew scrolling without reloading the page, Quora has the upvote system where the upvotes will immediately bring the post up, and the downvotes push the vote down, all without refreshing the page.
For Magento 2 ajax examples, the ecommerce websites do have Magento 2 ajax shopping carts extensions, which often shows the popups with no reload on your page after you have put the products to cart.
What are the pros and cons of using Ajax?
Like any other technology, Ajax does come with both pros and cons, and knowing what they are can help you to determine the appropriate approach to it. We will list down the characteristics of Ajax that we have to be aware of when using the technology applications.
Advantages of Ajax
Improve User Experience
The most apparent advantage for Ajax is the improvement in user experience. By only exchanging a small amount of data with the server, Ajax let the webpage renew a part of it, and therefore increasing the web browsing speed, and providing users with a responsive interface.
The Ajax library provides object-oriented helper functions that significantly change productivity and reduce frustration when using a webpage. Besides, the robust ASP.NET has its own data access layer and business layer and includes a UI layer where side operations are performed.
If you have already had these features, Ajax only needs some additional layer of Ajax specific services and some enrichments on client features. This can reduce the cost and improve the productivity on the customer’s end. That is also why Ajax is the technology used by popular websites like Amazon, Google, Yahoo, etc.
Reduce the bandwidth and Increase speed
Ajax is compatible with multiple languages (PHP, J2EE,etc.), and supports almost all popular browsers (Mozilla Firefox, Apple Safari, Chrome. etc.)
Supports Asynchronous Processing
Asynchronous data is retrieved by using XMLHttpRequest, the backbone of Ajax applications, which is why the requests are resolved efficiently and bring the performance up considerably.
Ajax is flexible in building easy transition from webpage to users and vice versa instead of the traditional back and forth button in the browser.
Browser and Application Incompatibility
Security is also an issue with Ajax-integrated websites. The webpage can be difficult to debug, and your site might be vulnerable to security threats.
Increase load on Webserver
While Ajax helps lessen the loading data, it doesn’t completely eliminate the possibility of overload. It depends on what the user does that the webpage load can be increasing, for example, if you add an auto-update type that hits the webpage every few seconds.
What are the benefits of Ajax-based cart to ecommerce website?
In terms of ecommerce websites, especially Magento platform sites, Magento Ajax shopping cart plays a significant role in improving buyers’ online shopping experience.
The Magento Ajax shopping cart gives customers a feeling of having a faster shopping experience by shopping through a popup cart from any page that they want: home page, category page, search result page, product page, wish-list page, compare products page, etc.
In addition to that, page visitors no longer have to wait for the webpage to load, and business owners also have a chance to sell more related products by displaying them in the popup cart.
Allows comparison between products
Some Magento Ajax cart extensions allow a comparison list, which aids customers in comparing the products by adding them to a comparing list. Customers can also compare the products by looking at the product’s price and products at the same category price to see right in the popup cart.
It’s much more time-effective than taking yourself to the product page, just to go out and go to other products page to compare the information.
Unlimited visual customization in frontend web pages
The Ajax in Magento 2 shopping cart allows you to customize your orders right on the front page and in the popup cart, from quantity to colors, etc. It empowers users with the ability to customize the attribute of products right in the product listing page, which, in turn, saves their time as they don’t have to go to the product page to choose their products.
QUICKLY READ the Top 9+ Magento 2 Ajax Add to Cart extensions and FASTER your store site’s speed in a blink!
Magento 2 Ajax Add to Cart extension that will benefit your website.
One of the solutions in ajax is the Magento 2 Ajax Add to Cart extension. The Magento 2 Ajax Add to Cart opens an easier and faster way for customers to view the product add to cart, and also suggest related products underneath, much like the “see more” section in a product page.
After clicking on any Add to Cart button – regardless of their position – the viewers don’t have to go to any product page but can enjoy the popup add to cart immediately and choosing related products right on the page without reloading.
The extension is also responsive in all devices (Android, iOS, Laptop, etc.) and compatible with the latest version of Magento.
YEARN to see more? Then DON’T WAIT! 7 Benefits that Magento 2 Ajax Add to Cart brings to you!
To sum up
Ajax is a technology that brings speed and what we define as responsive to most of our websites today. Understanding about Ajax can help you improve your site’s speed and attract customers to come to you. And we hope that what we have explained and pointed out about Ajax’s pros and cons, how it can benefit ecommerce websites should be enough for you to equip you with the knowledge about Ajax to make a decision to enhance your website.
At BSS Commerce, we care deeply about our customer’s needs, dedicate ourselves to solve your problems, and optimize your business effectively. We are the leading Magento extension provider and web development services in the world with a team of experienced and certified Magento developers, ready to assist you anytime you need us.
CONTACT NOW to let us know your problems. We are willing to support you every time.