Add to Cart is just a small part of customers’ shopping process, but it can affect the purchasing decision of buyers. Although Magento default provides us with primary add to cart function, it may not be enough.
This article will give you a detailed analysis of Cart adding process limitations in Magento 2.
1. Cannot Add Product with Custom Options from Product List
It is true that the Add to Cart of Magento 2 default has already been integrated with AJAX, but this only works well for products that don’t require choosing custom options.
For simple, downloadable, and virtual products, customers can easily add them to cart right from the category page.
GOOD READ: Best 9 paid & Free Magento 2 AJAX Cart for your store.
Sadly, customers cannot do the same for the configurable, bundle, and grouped products except for configurable products with just 2 options (size and color) that can be displayed right on the catalog.
If they want to add these products with custom options to cart, they have to go to the product page to specify options.
This is the biggest drawback of Magento default that leads to shopping interruption and page reload.
2. Redirection and Page Reload When Buying Product from Catalogue
Online shopping is all about user experience. Customers can leave the page, or abandon the cart if they have to bear with the negative shopping experience.
Take this example: If a customer has a to-buy list for her summer holiday and your catalog has all the items she needs.
Image how frustrated she would feel when every time she buys one item, she is redirected to another page then has to reload the catalog to continue shopping.
The conventional add-to-cart process of Magento 2 default can cause such interruption when customers want to buy many products from the catalog. This may discourage them from buying more and even cause negative user experience.
3. No Cart Overview & Notification Messages
After adding an item to a cart, customers want to make sure that that item has been successfully added to the cart and check the cart subtotal.
However, this function of Magento default is still limited, the notification message “You added X to your shopping cart” is too small and located on the top left of the page. They also have to scroll up to find the mini cart to check the total amount of products added to the cart.
Magento 2 Ajax Add to Cart Extension – The Best Solution!
If you also feel that the Add to Cart process of Magento 2 default needs optimizing for high cart adding rates as well as better sales, Magento 2 Ajax Add to Cart is surely the
HAVE A LOOK: Magento 2 Ajax Add to Cart – No.1 Solution to Improve Your Cart Adding Rates!
It overrides all the listed drawbacks by allowing customers to add the product to the cart in AJAX pop-up.
Customers can finish all the process of adding products to cart in a convenient pop-up without being redirected to other pages.
Adding the configurable product, bundle product, grouped product and simple product with a custom option can now be done with Add to Cart popup right on the catalog.
Many stores are applying Magento 2 Ajax Add to Cart extension to optimize the shopping experience. Why don’t you?