How To Change Default Placeholder Image in Magento 2

by admin

Welcome to another Magento 2 tutorial! 

In this article, we will show you the fastest way to change or upload Magento 2 Placeholder Image.

Let’s learn it!

What Is Magento 2 Placeholder Image?

magento placeholder image


Magento 2 image placeholder is a temporary image on the product list page until the official product image is available.

You may need Magento 2 image placeholder in these cases:

  • The product image is not ready, but you want to go live the product page to get better SEO results and trigger customers’ attention.
  • You want to test the front end when the full content is not ready.
  • There are some technical issues, but you don’t want customers’ experience to be interrupted.

How To Change Magento 2 Placeholder Image?

By default, Magento uses its logo as the initial placeholder image, but you can easily replace it with your product image.

To upload or change your placeholder images, follow these steps:

  1. On the Admin sidebar, go to Stores > Settings > Configuration.
  2. In the panel, under the Catalog, choose Catalog.
  3. Expand the Expansion icon in the Product Image Placeholders section.
  4. For each image role, click Choose File, and upload the right image on your computer.


Note: You can use the same image for all three roles, or you can upload a different placeholder image for each role.

Step 5: When complete, click Save.

The Best Solution To Optimize Your Images

As you know, it’s crucial for your website to have a fast loading speed. However, sometimes, when you have so many heavy images on your website, it can slow the website.

To help you fix that problem, we want to introduce the best solution for your website:

Magento 2 Convert Images to WebP by BSS


Magento 2 Convert Images to WebP by BSS


WebP is a contemporary picture format for the web that offers great lossless and lossy compression.

With the same quality, WebP pictures are 25 to 34% smaller than other format pictures.

Magento 2 Convert Images to WebP by BSS makes the process of converting WebP easier and faster than ever. 

Using this module, you don’t need to do manual image format changes anymore because all images on your website will be converted to WebP with only some clicks.

Thanks to it, all images on your Magento 2 website will be converted to WebP in the blink of an eye.

This extension allows you to choose where you want to change the image format. You can choose to convert on the product page, category page, home page or CMS page.

Not only that, but you can also choose not to convert some specific images on each page type.

For example, you want to convert JGP format to WebP format on product pages, except for the images on the product A product page. All you need to do is fill in the product ID in the extension configuration.

Highlight features: 

  • Automatically convert images under other format (e.g jpg, png, jpeg) to Webp to optimize the loading and display speed of your website.
  • Choose specific places you want to convert your images to Webp format: All, Product Page, Category Page, Home Page, CMS Page.
  • Reduce time spent on conversion, automate every media upload, and deliver better-looking images.


Magento 2 Placeholder Image can be useful in various situations to ensure a smooth customer experience and support brand marketing.

This tutorial shows you the simplest way to change or upload placeholders in Magento 2.

We hope this blog is helpful and good luck to you!

BSS Commerce is one of the leading Magento Plugins providers and Magento 2 web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.

CONTACT NOW to let us know your problems. We are willing to support you every time.

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