The start of an eCommerce business may be humble, but when it grabs a fair share of the market, it will expand and not be limited to a country or region. To serve their global customers better, eCommerce businesses will have to set up multi-websites.
As one of the most advanced eCommerce platforms which empower thousands of retailers & brands, Magento does allow creating new websites, stores and store views. For each website for each targeted region, store owners would expect it to show to the right visitors of that region.
And Magento 2 Auto Website Switcher is the technology to fulfill that demand.
In this article, we will walk you through everything you need to know about Magento 2 Website Switcher features. Let’s get started!
When Do You Need Magento 2 Website Switcher?
Setting up multiple web stores is only half a journey. The real challenge is directing users to a store relevant to them.
For example, you are managing two stores on a single website, one aiming to target USA users and one targeting Canada users.
First of all, it will be challenging to know the users’ location. Secondly, it will be hard to redirect the users to the store that is dedicated to their location.
Hence, you will need the Magento 2 Website Switcher features as the solution to instantly recognize the visitor’s location by checking their IP addresses and automatically directing them to the store that is assigned to their region.
Magento 2 Website Switcher becomes more and more critical as you are growing your business all over the world.
Please continue reading to find out all of its benefits.
The Benefits Of Magento 2 Website Switcher
There are four significant benefits of using Magento 2 Website Switcher:
Take your customers to the right store
Sometimes, your customers can get lost in your multi-regional store as they don’t know which store suits them the most.
With the help of an auto website switcher tool, you can suggest the most suitable store for the users based on their IP address.
Increase exposure of multiple stores
Magento 2 GeoIP store switcher can also display a drop-down menu to enable users to swap stores manually.
For example, if your visitors land on the default store and don’t find it irrelevant to them, they would leave it without checking if there is a multi websites option. However, with a store switching drop-down option, they can discover the right store for them.
Sometimes, customers will want to roam around neighborhood stores to shop for products not available in their region.
Promote a niche in a specific territory
Store switching functionality can help you set up a specific store for each continent, each country, or even each city.
This empowers you to target the users of a specific set of products or services for each territory.
For example, you can sell Lunar New Year’s decorations only in stores in the Asia region, where they celebrate Lunar New Year.
Sell in local currencies
It’s not a surprise that customers don’t want to buy products priced in a global currency.
For example, if a visitor in French is browsing an online store that shows product price in USD, will they relate to that? Or will they need time to calculate the price in EUR – their local currency?
That’s why your multi-regional eCommerce website should have a function to switch currency so customers can see a more localized version of your store.
It will make them feel more familiar and comfortable to purchase from you.
Initiate private sales
Although the multi-stores feature is meant to let your customers roam around your website, you can restrict their access to some stores.
That means you can set up a private store for a selected community and stop the rest of the customers from accessing those products.
Arranging private sales is a really effective strategy because some people are obsessed with being the first one who owns a new product.
Private sales allow you to award special or VIP customer groups by offering special offers for them.
This way, you can build a long-lasting relationship with your loyal customers.
The Default Magento 2 Website Switcher’s Limitation
As you can see, Magento 2 Website Switcher is such a beneficial feature.
Sadly, default Magento 2 doesn’t support this amazing feature.
When visitors enter a default Magento 2 store, they would have to look for the store view button to manually change to the relevant store view.
The problem is, some visitors may not be familiar with the default store language. Thus they couldn’t switch the store view. That’s why the bounce rate is usually high for international Magento 2 websites.
Hence, it’s definitely a must to install a third-party extension to take advantage of Auto Website Switcher feature in Magento.
And hereby we present to you:
Best Solution For Auto Magento 2 Website Switcher
Magento 2 GeoIP Store Switcher by BSS is the absolute best solution for auto store switching in your Magento 2 store!
Magento 2 GeoIP Store Switcher
BSS is named as Bronze Solution Partner of Adobe for all their work dedicated to the Magento online business community.
And Magento 2 GeoIP Store Switcher is another outstanding extension of them.
At the price of only $119, what this extension brings to you and your Magento store is absolutely the best.
Check out the highlight features in the content below.
Redirect users to the relevant store view based on IP address
First of all, this Magento 2 Store Switcher allows you to redirect users to the relevant store view.
This module identifies users’ countries by checking their IP address and then redirects them to the most proper store view for their purchase aims.
In the backend, the admin can assign which store view a region customer will be redirected to. And this tool will do the rest.
Automatically switch currency per store view
Besides redirecting them to the fitting store view, Magento 2 GeoIP Store Switcher also changes the display currency accordingly.
So, customers from the USA will be redirected to the USA store where prices are in USD. Similarly, customers from China will be redirected to the Chinese store where prices are in CNY.
Display a confirmation popup about Magento 2 website switcher
Not only does this extension automatically redirect customers to their correct store views, but it also shows a popup to notify them about the store view switching.
This popup message is to make sure customers are aware of the store they are shopping in.
It is very useful in some cases that customers want to explore the default store view.
Allow/forbid users to switch store view
Moreover, there is a worth-to-try feature that forbids users to switch store views. It will disable the manual switch function, and customers can only browse on their assigned store view.
You can easily set up this feature in the backend.
Set redirect exception for specific IPs and URLs
This feature can be used to set an exception for the Magento Store Switcher rule.
For example, if you have a support team in Spain but Spain, users are restricted only to be redirected to Spain store view. The IP redirect restriction can let your team office access any store view normally.
The same goes with URL redirect restriction. You can set some URLs only to be displayed in the default view and not be redirected.
Full list of feature
Other than those highlighted features above, Magento 2 GeoIP Store Switcher still has many more features.
Check out all the amazing features of this extension:
- Auto-detect customer location based on IP address
- Let visitors choose whether or not to switch store
- Automatically switch currency per store view
- Enable/disable visitors to switch store views
- Restrict redirect based on IP and URLs
- Don’t redirect search engine crawlers to guarantee SEO efficiency
- Allow blocking visitors by countries and IPs
- Compatible with Varnish, Redis, Cloudflare cache.
So we have walked you through everything you need to know about Magento 2 Website Switcher features.
Using this module, you can improve user experience, reduce bounce rate, and avoid spamming for multi-store views.
BSS Commerce is one of the leading Magento extension providers and Magento 2 development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.
CONTACT NOW to let us know your problems. We are willing to support you every time.