In the race to win customers’ choices, business owners streamline their checkout page and use Magento 2 custom checkout fields tools to add additional inquiries to capture customer contact information.
However, if the Magento custom checkout page wasn’t customized with careful consideration, it probably sends your buyers straight to actually “check out” of your website. And when these visitors do not complete the transaction through your checkout, none of the rest is important. The success of your e-commerce website is determined by how many sales you make, not by how many visitors you can bring to your site.
This post will list the seven fatal flaws in Magento Custom Checkout that could kill your website conversion rate. These boners should be the last thing you want to see in your Magento Checkout section.
>> BREAK your sales-drop fears with handy Magento 2 checkout troubleshooting tips!
1. Login To Checkout nightmare
The quickest way to terrify your customers from your site before they could type down their order information is a tiny ‘login to checkout’ sign. Thus, make sure to customize your checkout interface feature to assure that your visitors won’t give up and come to your competitors.
Generally speaking, the purpose of customizing your checkout that requires customers to log in first is the desire to converse your site visitors to customers before making a purchase. However, the drawback is customers are usually inclined to guest checkout. Because this functionality helps them to get rid of advertising emails, avoids data exploitation, and does not waste their time hanging about on the checkout page.
However, the drawback is customers are usually inclined to guest checkout. Therefore, if they see the “log in” in the checkout step, they might leave and refuse to return to your site again.
A hint to remember when working on Magento customize checkout for your site: Remember to allow your customers to checkout as guests alongside the checkout by account option. And it would be best if you customized the guest checkout option to appear first on your Magento 2 custom checkout page.
Anyways, if you’re still afraid that your buyers would ‘bought and run’ without converting to customers, we have a solution for you:
>>> CHECK THIS OUT: 5 Ways To Optimize Magento 2 One Step Checkout For Maximum Profit!
2. Click “Next Step” Until You Die
Trust me. Nobody wants to enter a checkout loop of infinite “Next Step” clicking to finish their payment. You might include many fields and steps when you customize your Magento 2 checkout since you want to detail and personalize your customer journey. Therefore, it ends up causing customers frustration from these endless one-to-another steps.
When doing Magento customize checkout, keep in mind to ask the most straightforward and essential questions, such as name, email address, billing address, etc.
Reducing the Magento custom checkout process into the possible smallest number of steps is also an option, which means you would be packing more information in one giant Magento custom checkout step instead of breaking them into smaller ones.
>>> LET’S OBTAIN the TOP 10 Vital Practices Of Magento 2 Checkout NOW!
3. Surprise Charges
Don’t let customers ghost you by discovering surprise charges hidden in your Magento custom checkout session.
It’s perfectly understandable to hide these extra fees, so you don’t have to break the bad news to your potential buyers until later in the process. You hope that they will still buy the products because of the troubles they’ve been through, but this method doesn’t benefit you in the long run.
Customers would think you’re purposely hiding your fee information and decide not to be loyal to your brand.
In this case, showing shipping and taxing fees can help. While it might lead to cart abandonment earlier in the process, your customers would appreciate your honesty and still engage in the next purchase from your store.
4. Buried Discount or Coupon Section
The discount and coupons code is two blades in a knife. On the one hand, it attracts customers to buy your products which boosts your revenue. On the other hand, it eats up the X% discount of the product you put out and the additional fees you paid to promote your discount.
But do not get rid of them altogether. That might save your X% discounted revenue from the product, but customers won’t be satisfied if they have to pay full price, and in the long run, you will see they ‘evaporate’ from your website for good.
What we suggest you do is collapse your coupon box section or customize them to be on the side of the desktop’s screen, slightly out of the customer’s eye flow. In partnership with HiConversion, Paypal tested collapsed coupon links against the open field on various eCommerce sites. There is an 8% increase in revenue per visitor when the coupon box is hidden.
5. Crammed Magento custom checkout design
This problem is more of a mobile horror than a desktop. While in a desktop screen, there is enough space to cram everything into a screen, you don’t have such leisure on a mobile screen, and there are times when one element in your Magento custom checkout page would take up space of another.
One of the elements you should be careful about where to put is the live chat bubble. Live chat increases conversion rate by providing customer support with pre-sales questions. However, on a mobile screen, it can cover other information on the screen, as illustrated below. As a result, this functionality makes customers more irritated whenever they have to close this popup section or switch to their laptop screen for full details.
Therefore, you should test your checkout design on different devices screens before deciding on a custom live chat for Magento 2 custom checkout page.
6. Slow Performance & Unresponsive
A checkout page that lacks customization would be unattractive; however, if you went overboard with your customization and checkout modules installations, it might cause your Magento custom checkout to be slow and give out low performance.
Check your Magento customize checkout modules and optimize them to only what you think is necessary for improving sales and conversion rates. Your site can’t handle a bunch of Magento edit checkout page modules you throw randomly around and still keeps its performance up to expectations.
7. Phantom Error Messaging
Not everyone is a fan of ghosts, shadows, or dubious error messages on your Magento custom checkout.
If a phone number, address, or any other fields that the customer doesn’t fill in as required, you should point out the box that has the error instead of putting them all up at the top of the page.
It would also help if you tried to provide explicitly customized descriptions of the error, leaving no room for customers to be confused about what you instruct them to do. A more specific and accurate error description will make the Magento custom checkout process happen smoothly and, thus, make customers more likely to get through it.
>>> DON’T FORGET to check The Ultimate List Of Magento 2 One Step Checkout You Should Follow [Free & Paid]
If your Magento checkout is customized well, it offers personalized journeys for customers and attracts them to be loyal to your brand. Unfortunately, the Magento customize checkout is a minefield and can mean abandoned carts if you do it wrong. We hope that the tips we shared above help you improve and look out for your site’s checkout page. If you have any inquiries, leave a comment, and we will get back to you as soon as possible.
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Charlie is an experienced Magento Tester and has started at BSSCommerce for some time. He loves writing about Magento products, e-commerce topics, and is a fan of all technical problems Magento related. If you have a question, he's happy to help.