As a business owner, you probably have already encountered these customers: they go into your site, browse products, add them to your cart, go to the checkout page, and, with no explanation, disappear and never return.
If you want to know why your customers won’t convert, and how you can fix that by optimizing Magento 2 checkout, then we will provide you the vital practices to solve your problems.
What an optimized checkout can bring for eCommerce websites?
Magento 2 checkout is an important checkpoint in the whole buying process since this is the phase where customers made the decision on whether to continue with the payment or leave your site. A recent study suggests that 26% of customers abandon their carts due to the checkout process being too long and complicated. They simply turn away to find a more efficient competitor.
An optimized Magento 2 checkout can benefit the website in lessening abandoned carts, and sell more up-sells and cross-sell products to customers in the checkout step. This is why you should invest time in improving your Magento 2 checkout for a better customer conversion rate back on the website.
AWARE ASAP Magento one step checkout vs Magento single page checkout, and multi-step checkout or it would be your LOSS!
1. Reduce the number of checkout step
Making your checkout as simple as possible is the first and foremost way to optimize the checkout process. The Magento 2 checkout default downside is it includes two cumbersome steps.
Not only would it tire customers and urge them to abandon their cart, but it also increases the chance of error on the checkout steps. If customers answer questions after questions to find out that their answers are not saved due to connectivity issues, then with no doubt, it would frustrate them to abandon their carts.
The ideal solution for this issue is using one step or Magento single page checkout, which would combine all the steps in one, hence, minimize the complicated steps and possibility of meeting errors on your website checkout page.
Complicated fields which appear on the checkout page is also one of the reasons why customers abandon their carts. You should simplify the Magento 2 checkout field down to the most essential information required, includes:
- Mailing address
- Email address
- Payment details
- Shipping details
An option is you can automatically fill up some of the Magento checkout fields when possible in order to reduce time. For example, if the customer stated their district and street on the address field, you would know which city and country it’s in, and therefore instead of text fields, you can give dropdown options for the city and country section.
This would save customers time since they can auto-generate their address from using drop-down menus.
2. Add custom fields for personalized questions
Reduce steps on checkout helps with the risk of complicated processes and connectivity, but that doesn’t mean you shouldn’t ask questions to personalized customer checkout journeys.
Get an extension that allows you to modify the Magento 2 checkout custom field, add and optimize the custom questions on Magento 2 checkout page.
Magento 2 Checkout Custom Field allows merchants to create most of Magento checkout fields using different input types, and you can create attributes on Shipping Address, Methods, and or Review & Payment on checkout page So customers feel relevant and knows your business make an effort to satisfy them.
The added fields can also be added to PDF documents and email transactions easily, which is convenient for when customers need to confirm additional information about their orders.
On the owner’s side, the extension benefits them a whole lot when they can manage order attributes easily through a grid in the backend, and also the custom fields added. Merchants can also make use of Magento 2 checkout fields without adding them to the checkout page. The added fields can be set to only visible in the backend. This is extremely helpful when store owners want to create backend orders.
3. Enable guest checkout Magento 2
If the checkout is a long and complicated process by itself, then your buyer will not be interested in adding in another long process called registration. For registered customers, it would be a plus since they don’t have to re-enter the information, but for first-time users, it’s a pain. What should you do to resolve this issue? Let’s enable guest checkout Magento 2 in the backend. Go into Admin panel > Configuration > Sales > Checkout. Then, choose Yes to the Allow Guest Checkout section.
But, from this shortened step raising a dilemma: What if you need to increase your subscribers? Then, your solution is in the Magento create an account after checkout extension.
As I’ve stated before, the Magento 2 Guest to Customer helps you with the sign-in on the checkout problem. Customers can still sign in as guests, but the merchant can create accounts for them either manually or automatically after checkout depends on the setting. This will get customers to finish the checkout, while the owner will get more subscribers for their store.
4. Delivery Customization
The checkout field should ensure that customers have a variety of options in terms of the date on delivery, custom notes, or gift message, and wrapping choices in case the buyer wants to gift the product to somebody else. While this doesn’t shorten the checkout process, it adds a few conveniences that customers need, and attract them to come back for repurchase.
The Magento 2 Order Delivery Date will cover what worries you the most on delivery customization for your orders’ checkout: the delivery time. Your shipper is most likely to drop off the parcel on a random day in the week, and customers are annoyed with that, as they’re not always available to receive their package.
With Magento 2 Add Delivery Date to Checkout extension, customers can pick the expected date and time delivery on checkout, also leave some comments about the delivery for the merchant. One the owner’s side, they can exclude days and time on the data based on their delivery availability, including date delivery on related documents, etc.
5. Include up-selling and cross-selling
The checkout page is the perfect opportunity to persuade customers to buy more products through up-selling and cross-selling products. As they are at the Magento 2 checkout stage, they are more likely to spend some extra to upgrade into the more expensive but better version of the product they bought.
This tip optimizes the sales capability of your store’s Magento 2 checkout page.
6. Gift cards and Discounts support
Gift cards and discount codes have two purposes in the checkout process: increase sales & and encourage customers to buy up-sell and cross-sell products to make the minimum amount the code offers. This feature of Magento 2 checkout goes well with the up-selling and cross-selling products because it maximizes the selling potential of Magento 2 checkout layout, urges customers to upsell their product to meet the requirements of the store discount code.
7. Give out a modern design (and mobile-friendly)
Your website checkout design, and also your website design has a huge effect on customer’s decisions. Customers want to feel a sense of security when they purchase on an eCommerce website, which means if your Magento 2 checkout layout is out-dated and doesn’t deliver a sense of security, customers will not want to complete their purchase with private information on it.
By setting your website modern and responsive, you make the customer’s mind at ease and increase conversions.
With mobile commerce in accounts of 34% U.S eCommerce sales by 2020, your eCommerce website’s style should adapt to the trend. If the site’s Magento 2 checkout isn’t mobile-friendly on all devices, customers will simply drop-off.
Make sure that your site’s checkout process is identical to the desktop version, have a modern and responsive interface to increase trust and customer experience.
DON’T LET customers drop off from checkout with these Magento 2 Checkout extensions!
8. Offer various payment options
One of the pain points of customers is when they have to complete the payment in cash, which most merchants can overcome by adding credit or debit cards. But what if a customer wants to pay in different methods (like an online wallet or a payment gateway)?
By adding more payment options, you shorten the checkout process and increase the chance of customers getting through that. The faster a customer gets through the payment process, the more likely they will make the purchase, and the more chance they’re going to return.
Along with the payment on the checkout page, you should also make sure that the payment customer’s making is followed according to the terms and conditions of the shop or of your country. Insert the Magento 2 checkout terms and conditions following this guide to inform customers about the rights and obligations of them in the purchase.
9. Geo IP Detection
Geo IP Detection and Google Address suggestion is a useful tool to reduce your buyer’s time spent on checkout. The Geo IP detection detects customer IP addresses on the map and automatically fills the address for them.
Google Address Suggestion suggests the closest address information based on what the customer types in. This makes the Magento checkout fields more efficient and brings personalized content to customers, and from spending less time on the checkout page, your customer can use the time to do more important things.
The GeoIP works well until you have more than one store view, and the store views are based on regions. It’s not efficient to have your customers go to the checkout to find out they are in the wrong store view, then they have to choose again from the store view dropdown menu.
The Magento 2 GeoIP Store Switcher automatically redirects customers to the store view based on their IP address. Admin can upload the IP address list through the CSV file, and the store view will also automatically change currency when switches.
10. Edit Products
You probably have met the customer who has an impulse to change product’s quantity at the last minute of checkout, went back to the product page to do so only to decide not to buy the product altogether. Therefore it’s useful when there is a quantity change for a product even on the checkout page, so customers can change to the quantity they desire and proceed to complete their payment.
Other than the 9 tips we pointed out above, there are still other ways for you to optimize your Magento 2 checkout. You can include newsletters, and optimize the payment successful page so that it shows promotion and discount on your popular products, urging customers to purchase other products on your website. Other additional features you could add for your checkout page are dividing payment methods according to customer groups, or using pop-ups after payment to better the marketing of your products.
And last but not least, even when the Magento 2 checkout page is optimized, there is no guarantee that everything will go smoothly to plan. The most frustrating experience is always going into the checkout process but not able to finish it.
Although this is not a frequent cause for people dropping off their purchases, a supplier providing round-the-clock support still has a huge impact on customer’s perception of security.
A live chat will help customers in their checkout steps, and let merchants know in case they want to order directly with the buyer (either through phones or in person, etc.).
Magento 2 One Step Checkout – Solution for All
Magento One Step Checkout by BSSCommerce is the solution to almost all your optimization problems that you could’ve encountered in Magento 2 checkout. It incorporates several functions to make checking out processes easier for customers, and in return, they will come back to your website for more.
GET ACCESS NOW to the Magento one page checkout extension to STOP poor conversion rate at once!
First, the Magento 2 One Step Checkout extension combines all checkout steps into one page, which helps with the complication in-process and connection error possibility.
Second, the Magento 2 One Step Checkout also has the Geo IP & Google Address Suggestion.
When the extension detects customers’ IP address, Geo IP fills the State and Country section, and other information about customer address will be suggested by Google Address Suggestion.
Third, the extension includes delivery customization features, choosing the delivery date from the calendar, select time available, and adding a delivery comment for merchants. This overcomes the fear of delivery on a random date for customers since they know exactly on which date they should be expecting their parcel.
Furthermore, customers can adjust the number of products right on the checkout page and leave a gift message or wrapping choices in case they want to give it as a gift. The Magento 2 checkout order summary will also change in case the product quantity was changed in checkout.
In addition to all features listed above, Magento One Step Checkout also includes Magento 2 add newsletter checkbox to checkout feature, which aids the promotional strategies of your company to customers. It also enables guest checkout Magento 2, so customers can skip the annoying step of signing in before checkout and instead convert after the payment has completed.
Magento 2 One Step Checkout also highly compatible with all devices, from desktop to tablets to mobile phones, and packed with more interesting features that you can check out on the list below:
Magento 2 One Step Checkout extension compatible with Magento 2 Checkout Custom Field, Geo IP and Order Date Delivery extensions and all included in the Magento 2 Checkout Extension Suite Combo.
GET ALL extensions to upgrade checkout experience with Magento 2 Checkout Extension Suite in ONE bulk purchase!
Magento 2 checkout process plays an important role in deciding the success or failure of a purchase. Optimizing the checkout phase would lessen the dropping cart and increase conversion rate on your website, and we hope that the tips we provided you helped. If you still have any questions regarding Magento 2 checkout, do not hesitate to ask.
BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bring high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.
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