Magento store extension for upselling is the best way to increase your customer’s average order value (AOV).
As a store owner, you always want to maximize your store revenue as much as possible every time a shopper shows interest in buying a product.
There’s a traditional but highly efficient technique to drive more sales, which is called upselling. It motivates customers to purchase more items from your store.
But how to take advantage of upselling on your Magento store?
Fortunately, there are several Magento store extensions you can use to upsell.
Read this article below to explore the best ones for your business.
What Is Upselling?
Upselling is a sales technique that motivates customers to purchase a higher-priced, upgraded or premium version of the chosen product to generate more revenue.
For example, if a shopper wants to buy a shirt, you can present them a “buy the look” offer so they can buy the whole outfit that is already mixed and matched beautifully together.
We need to distinguish between upselling and cross-selling. Even though both are very similar sale tactics to increase profit, they are still different:
- Upselling increases revenue by suggesting a better quality product based on the customer’s desire
- Cross-selling increases revenue by offering more products that customers have no intention of buying before seeing the suggestions
To put it simpler, upselling is an upgrade to the existing purchase, while cross-selling is an additional purchase.
There are three main benefits of upselling:
Build deeper relationships with customers
Upselling is not a dirty technique at all. The only thing you do is recommend upgrades or add-ons that will bring more value to them.
Thus, upselling is actually a customer satisfaction technique that also increases revenue.
Increase customer lifetime value (CLV)
Customer lifetime value (LCV) is the net profit contribution a shopper makes to your business over time.
Not only does upselling create a greater initial profit, but it also raises the customer’s overall value over the course of their lifetime.
Provide convenience and flexibility for customers
Upselling not only benefits store owners but also does to customers.
Many customers don’t want to go from store to store to find a specific product or service.
By offering them related items and services, you are offering them a one-stop-shop solution. It gives them the convenience to stick with you and the flexibility to select what they need.
Why Do You Need Magento Store Extension For Upselling?
Magento does include some functions to help you upsell your products.
For example, you can display complementary products that can be purchased in addition to the item the customer is viewing. You can also display similar products that are more superior either in price or quality.
However, the default upselling feature of Magento is very basic and limited.
Yes, you can easily add recommended items for each product, but you have to do it manually. And it will be very time-consuming to add it yourself.
That’s why you need to use a Magento store extension for upselling to address this gap.
With the help of a third-party module, you can further elevate your upselling techniques. The module can:
- Automatically configure related products
- Display your upsell offers on multi-pages
- Use historical data to recommend products
And to enhance the customer experience, we have handpicked a list of the best Magento store extensions designed for upselling.
5+ Best Magento Store Extension For Upselling
Magento 2 Frequently Bought Together by BSS – $89
Frequently Bought Together is an additional Magento store extension exclusively for upsell purposes.
If you have visited Amazon, you may see the Frequently Bought Together concept on a product page. This is a very interesting way of showing upsell products to your customers.
The Frequently Bought Together section is the product recommendations section which shows products that are often browsed and purchased by other customers.
This module is an excellent choice to increase the credibility of recommendations for customers. Using this module, you can promote products under the label of Frequently Bought Together.
The best thing is, at the price of only $89, you just need to pay once and then get a free lifetime update and free 1-year support.
- Add frequently bought together section to the product page of each product
- Choose frequently bought together list from related, upsell or cross-sell products
- Analyze products that are commonly bought together from real purchase history
- Customize the frequently bought together display
- Display frequently bought together section in a convenient slider
- Add all frequently bought together products to the cart
Magento 2 Customers Also Bought/Also Viewed by BSS – $79
Customers Also Bought/Also Viewed is an additional Magento store extension that recommends to customers the most relevant products when they view the product page or cart page.
This module will generate fetching records from real view browsing and purchase actions to automatically display product suggestions to customers. The admin can also set rules or conditions to recommend related products.
BSS also offers a free lifetime update and free 1-year support after you purchase this extension.
- Display relevant products in Customers Also Bought/Customers Also Viewed widgets
- Automatically apply customers’ purchase data
- Customize product suggestion rules
Magento 2 Who Bought This Also Bought by Mageplaza – $149
This module will help you apply the ‘Who Bought This Also Bought’ strategy with ease.
It helps you upsell based on the real buying history of other shoppers. And the suggested items will be automatically shown on the product page, category page and cart page.
- Automatically track related products based on customers’ purchase history
- Display upsell offers on the product page, category page and cart page
- Easy to customize the layout
- Displays other information with suggested products
- 100% open source and customizable
- Product recommendations: Auto Related Products, Frequently Bought Together
Automatic Related Products by Amasty – $309
This is another popular Magento store extension for upselling.
Automatic Related Products allows store owners to display related, upselling and cross-selling products based on customer behavior. It uses AI to automatically recommend items that are frequently bought together or viewed together.
Upsell offers are displayed via a gallery type widget on the product page or the cart page.
It also enables excluding out-of-stock products out of the suggested offers.
The downside is you have to pay $309 – a very high price we might add – only to use it the first year. From the next year and go on, you need to pay $189/year to continue using it.
- Use an automatic rule-based algorithm to offer related items, up-sells and cross-sells
- Display items on category, product, and shopping cart pages, and custom positions
- Benefit from data-driven recommendations algorithm
- Offer bundle packs with fixed or percentage discount
- Improve mobile shopping with PWA add-on
Related Products by Aheadworks – $254 for license fee
This extension almost works similarly with the one of Amasty. But for Aheadworks, it suggests products based on rules that are set up by the store owners.
And the rule-based conditions are very flexible. Store owners can set multiple combinations of conditions to target different customer behaviors.
It also has the rule priority feature to avoid conflicts for inconsistent conditions to the same product.
Note that the $254 price is only for the license fee. To use this extension, you have to sign up for a monthly subscription ($14.99/month) or an annual subscription ($149.99/year).
- Simplify cross-sell and upsell rule setup process
- Display related product section on any page
- Automatically display related products based on their attributes
- Monitor rule performance to advance promotion strategies
- Provide smooth performance across all devices with built-in PWA Studio support
Boost Sales by Beeketing – $30/month
Boost Sales has been uniquely outlined for eCommerce upselling purposes.
The most unique thing about this extension is it uses popup forms to encourage customers to increase their orders.
This module also provides the ‘Smart Upsell’ feature to help you automatically suggest the items. It will track the customer’s browsing pattern and purchase history and analyze that data with an AI system.
It also has the sales motivator feature that drives them to purchase more by giving them an extra discount for upselling suggestions.
However, unlike other extensions in this list, this tool isn’t a buy once – use forever deal. You have to sign for a monthly subscription, with the lowest starting of $30 per month.
- Save time and boost conversion rates with smart upselling and cross-selling
- Upsell on the product page, category page and cart page
- Suggest product bundling to increase order value
- Allows store owners to set discounts for upselling and cross-selling offers
In this article, we have introduced you to some of the best choices for Magento store extension for upselling.
However, to boost your sales even more, you need more advanced sales motivation features to bring the best shopping experience to your website.
And luckily, BSS Commerce offers every module you need to optimize your Magento store.
In fact, BSS Commerce is named as Bronze Solution Partner of Adobe for all their work dedicated to the Magento community.
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