In default Magento 2, the product recommendation system is very limited. The admin must assign related, cross-sell and up-sell items to a product manually and can’t set up the display in the frontend if needed. Therefore, it’s necessary to customize these blocks if you want to take more advantages. Using extensions is the simple but effective method, let me introduce you two extensions: Magento 2 Customers Also Bought Also Viewed extension and Magento 2 Frequently Bought Together extension. Both modules can automatically generate and display product suggestion blocks based on real shopping behavior, but they are quite different from each other. You can see the details in the following article.
This module has the workflow like recommendation system of Amazon. The suggestion blocks are called “Who bought this item also bought” and “Who viewed this item also viewed”. Your task is only to set up some configurations, then this Magento 2 Customers Also Bought Also Viewed extension will do everything.
Let’s explore key features of this automatic relevant products:
- Track page views history and orders of all customers
- Auto-generate the products that are also bought or also viewed with a particular items
- Pick items to be shown in the frontend by many conditions: set number of items; sort out by name, price, randomly, ordered quantity, viewed times, or frequently bought together items; show products in the same categories or in stock only
- Display the also bought and also viewed block like the default product recommendation sections
- Allow admins to customize the presentation of the smart related products blocks easily: choose to show in slider and set up slideshow (number of items and speed), replace the up-sell list or not, flexibly enable/disable buttons along with products
Customers Also Bought Also Viewed for Magento 2 extension works in a wide range. It can cover all purchase experience of customers to help you not miss any chances to increase order revenue. This extension is suitable for sites that sell a big number of products and want to target large customers like Amazon.
This module is also the best cross-selling tool for your store. The frequently bought together items can be automatically generated or handly pick by the admin. This module is outstanding for the flexible display and the convenience of adding related items to cart.
Main features of Magento 2 Frequently Bought Together extension:
- Create a new “Frequently Bought Together” block beside the Related, Up-sell and Cross-sell block by default
- Manually add products to frequently bought together block or select from other relevant product blocks
- Auto-generate frequently bought together items with a product based on the real purchase data
- Display this smart block in 2 different styles: enable checkbox and quantity box along with product in the slider for customers to select directly, or buyers select multiple products to cart on a separate position.
- Add multiple products in the frequently bought together block to cart and custom product options in a convenient pop-up without navigating to product pages.
With all advanced and flexible functions above, Magento 2 Frequently Bought Together extension not only meets the requirement of an automatic related product block, it also overrides all the drawbacks of product recommendation system by default Magento 2. The key point of this module is to support AJAX add products to cart right on the recommendation block. Not like Magento 2 Customers Also Bought Also Viewed extension, this module only covers the narrower user behavior and requires admin to customize more settings. Hence, if you sell a few types of products and want the recommendation block including many convenient functions, this extension will be the perfect choice.
To sum up, each module has the individual strong and weak points. For the specific purposes, you can choose to install to your site the suitable automatic related product extension. If you haven’t been clear about any information yet, please let us know! Our support team is always ready to support you.