Do you have difficulty deciding between Magento vs. Salesforce? To recommend the best choice, let us just compare these two platforms.
Magento vs. Salesforce Commerce are the two most popular e-commerce platforms in the world, particularly for B2B e-commerce. Both are equipped with a variety of features and utilities to adapt to a wide range of business requirements.
If you are considering whether to use Magento or Salesforce Commerce Cloud for your eCommerce platform, this article is a must-read!
I. Magento vs. Salesforce – the two leading e-commerce platforms
Magento vs. Salesforce are regarded as competitive rivals. Both have shown extremely beneficial to e-commerce companies. They are smart tech solutions that will undoubtedly boost company sales productivity by seamless customer engagement.
Magento is an open-source e-commerce platform that provides online retailers with a versatile shopping cart as well as control over their online store.
The Magento Open Source version is totally free to use and customize, while the Commerce Cloud charges a fee based on your annual revenue.
Adobe Commerce (which is previously called Magento Commerce) is the newest product of Magento. This version is divided into two editions: Magento Commerce on-premise and Magento Commerce on Cloud. Adobe Commerce is a software-as-a-service (SaaS) solution hosted on Magento’s custom AWS-based cloud storage infrastructure. This release provides a scalable solution, integrated functionality, and enhanced efficiency via Fastly’s CDN and image optimization. You can eliminate the burdens of security, PCI compliance, and platform maintenance with Magento Commerce. Magento Commerce is an improved version that addresses the majority of the shortcomings of Magento Open Source.
According to the survey, Magento is one of the top three most popular eCommerce platforms among the first millions of e-commerce platforms available on the Internet. As of 2019, Magento web pages account for 13% of all e-commerce websites in the world, and this trend is expected to increase.
Many well-known companies such as Nike, Samsung, Ford, Morning, Coca-Cola, Helly Hansen, Mason Jars, HP, and so on have chosen Magento as their trusted eCommerce platform.
Salesforce is a leading CRM (Customer Relationship Management) platform that offers an insightful view of customer needs and behaviors. It assists in organizing and quantifying user data based on consumer information and products in order to develop the best marketing plan.
Salesforce offers efficient management, distribution, and customer service solutions. An increasing number of companies are currently using Salesforce due to its high protection and flexible costs based on the size of each enterprise.
The Salesforce Commerce Cloud is one of Salesforce’s outstanding solutions. This is a SaaS (Software as a Service) cloud-based e-commerce solution. It offers high scalability, utility features, and flexibility to better assist shop owners in developing and optimizing their online business operations.
Currently, over 500,000 companies worldwide depend on and choose SalesForce to increase sales revenue. Lazada, Western Union, Coca-Cola, Canon, L’Oréal, and Adidas are some of the most popular.
Magento vs. Salesforce: Which platform is the winner?
In general, both Magento vs. Salesforce Commerce will assist companies in reaching a far higher degree of professionalism and productivity when dealing with customers online. Both are effective solutions that include preparation, personalized quotes, and have received acclaim from various industries.
However, each platform has its own set of features and characteristics that allow it to better support various types of businesses. As a result, the following Magento vs. Salesforce comparison will assist you in identifying those variations.
The fundamental difference – Hosting
In terms of infrastructure, hosting is the most important Magento vs. Salesforce Commerce Cloud distinguishing factor. Both platforms’ creators originally choose fundamentally different paths to how their solutions can be hosted. As a result, Magento evolved into a non-cloud, on-premise eCommerce platform, while Salesforce evolved into a cloud-based, Software-as-a-Service online shopping solution.
Magento Commerce is a self-hosted or on-premises site. It provides store owners with complete control and direct access to hardware. As a result, it can necessitate additional investment in code learning as well as regular server monitoring and maintenance.
Users can get the best protection and boost website efficiency by using Magento on a self-hosted platform. Above all, it gives developers complete control to customize and incorporate any desired features to the platform.
Meanwhile, it is obvious that Salesforce Commerce Cloud can address server, storage, and even network security issues. There is no need to rent a server; businesses can still enjoy great services at a low cost, with assured protection and scalability.
On the other hand, Salesforce Commerce Cloud restricts users’ versatility by limiting their access to servers and source code. This disadvantage precludes users from customizing or changing the code to suit their particular requirements.
Apart from Magento Open Source, which is totally free to install, Magento currently provides two pricing packages: Magento Commerce Starter (starting at $2,000 per month) and Magento Commerce Pro (starting at $3,417 per month). Likewise, two packages provided by Salesforce are Salesforce B2B Commerce and Salesforce B2C Commerce. Users must decide which choices to use and then contact the vendor for precise pricing details.
The price is a major difference between Magento vs. Salesforce Commerce Cloud. The first network is normally more costly, but it includes 24/7 support service and built-in hosting. Magento, on the other hand, is less expensive but needs further development and maintenance support. If your budget allows you to pay a third-party agent for continuing support and routine development services, or even to recruit an in-house developer team, Magento is a way to go. Meanwhile, if you are satisfied with the platform’s available capabilities and prioritize stability and security, you may want to consider Salesforce.
Thus, comparing the costs of building and operating websites on Magento vs. Salesforce is challenging. It will be determined by a variety of factors, including the integrations’ availability, the amount of customization needed, and the total value of the products added.
Magento and Salesforce have significant differences in terms of the key features of their products.
Here are some of the features that distinguish the two platforms.
B2B or B2C adaptability
B2B and B2C e-commerce are not the same. They differ in many aspects such as customer segmentation, purchase behavior, price strategy, etc.
When it comes to Magento Commerce, it was designed from the ground up to be an initial B2B e-commerce platform with exclusive B2B modules such as Company Credit, Quick Order, Shared Catalog, etc. These features aim to improve the B2B experience on the website for both buyers and sellers, enabling wholesalers to boost their business with available tools without having to purchase from third parties.
Salesforce Commerce Cloud, on the other hand, is intended for B2C e-commerce or retail. In case you want to create a unified B2B and B2C experience on one website, Salesforce may not fulfill this requirement due to a lack of solution.
Hence, if you plan to manage both B2B and B2C transactions on the same platform, Magento Commerce would be your first option due to its robust capabilities across all business models.
Visit this connection for a full and detailed understanding of why Magento 2 provides perfect B2B Commerce service: Magento 2 Community vs. Enterprise – Don’t Use Magento until You Read This (bsscommerce.com)
Integrations and Extensions
Magento Marketplace is a rich resource for any developers to find the extensions and integrations they need. This Marketplace has over 2,000 goods and services listed that cover almost every aspect of e-commerce operations.
Meanwhile, Salesforce provides fewer third-party integrations and extensions than Magento to enhance the premium customer experience. Moreover, users must pay extra for integrations that Salesforce does not support.
Cloud storage capabilities
While Magento is primarily an e-commerce tool, Salesforce, which began as a CRM, has come a long way and developed business technologies that incorporate data storage services and cloud computing to meet the ever-changing needs of markets and customers.
Salesforce now offers useful products such as Sales Cloud, Service Cloud, and Analytics Cloud. All of these digital functions enable your company to maximize customer mobility and analytics, allowing you to develop business strategies and processes that fully support your company’s digital aspect.
When comparing Magento vs. Salesforce Commerce in terms of customization, Magento will be the winner because it is one of the most flexible e-commerce platforms.
Magento is an open-source platform that provides store owners and developers with greater customization and flexibility. This capability aims to assist Magento users in rapidly scaling their businesses, depending on the client or even their management requirements.
Salesforce Commerce Cloud seems to be less flexible when compared to Magento. It is a software-as-a-service platform that prevents users from accessing and modifying it. As a result, opportunities to innovate and deliver a unique customer experience of Salesforce to its users are limited.
When it comes to website growth, having a wide group of colleagues, experts, and development partners to optimize resources and expand customization is critical. Magento has a developer group of about 350,000 people, as well as numerous technology and solution partners. Salesforce has a large developer group, but this is for their CRM platform, not their eCommerce platform.
Why should businesses integrate Magento vs. Salesforce?
Magento as an eCommerce website provides those undertaking an online business venture with all of the features needed to be a web merchant.
Salesforce, a CRM platform, will help strengthen corporate relationships, boost customer satisfaction, and accelerate revenue growth.
The combination of the two platforms would provide enterprises with an advanced online sales channel. Magento vs. Salesforce integration with comprehensive sales, marketing, and customer service features significantly improves the customer experience.
That is why companies should use Magento vs. Salesforce integration to ensure optimum e-commerce market success by creating a customer-friendly experience and a smooth business operation.
For further options of Magento 2 CRM Extensions, please visit: The 10+ Magento 2 CRM Extensions For Customer Satisfaction! (bsscommerce.com)
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We sincerely hope that this comparison article could support you in deciding whether to use Magento or Salesforce Commerce Cloud for your online store. Eventually, there is no right or wrong eCommerce approach because each has its own set of benefits. As a result, before deciding on the platform that is best suited to your needs, you should take a closer look at your business, budget, and goals.
The primary distinction between Magento vs. Salesforce is in hosting. Magento is the right option if you want to regularly boost and update your online shopping website. Meanwhile, Salesforce would be ideal for those that prioritize reliability and high security, despite the fact that the platform’s versatility is limited.
If you own a large company and are willing to spend a significant amount of money on an online store, you should think about Magento vs. Salesforce integration to optimize business operations and gain a competitive advantage.
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