In the booming era of technology, the competition between ecommerce businesses becomes steeper. If your online store gets all the traffic you need, it’s awesome. However, if this traffic could not turn into any sales, you must consider it more carefully.
Generally, this situation happens often when your visitors leave without making any orders, subscribing to your store’s newsletter or browsing any of your products. And, unfortunately, this is the primary factor that causes your store an extremely high bounce rate, which is one of the most common conversion killers.
Launching multiple campaigns to increase traffic, but what you receive is the high site abandonment rate? Want to avoid this scene and minimize the bounce rate on the Magento checkout page?
Let’s glide down and obtain all the best 5+ tips:
A. What Is The Bounce Rate?
According to Google Analytics, bounce rate is an ecommerce metric that refers to the proportion of times visitors click on one page on your website but leave without navigating any other page.
In other words, bounce rate measures the number of single-page guests to your website and reflects the efficiency of your store at retaining or converting visitors into customers.
As a result, this will lower your SERP ranking (Search Engine Result Pages), which is assuredly a big disadvantage for your website’s authority and growth.
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B. How To Reduce The Bounce Rate On Magento 2 Product Page?
1. Customize the checkout page
Magento 2 customize checkout is one of the most critical steps to reducing the bounce rate of your checkout page. If your store owner custom their checkout, it’ll bring a quick ordering process which increases their shopping experience.
Merchant can customize this step by removing, disabling, or adding a component to the checkout page. With this tip, you can create special checkout steps visible to your customers and quickly help them through the purchase process.
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2. Faster load speeding checkout page
The second important reason that causes a high bounce rate is your store’s loading speed. It’s undeniable that every customer has no patience to wait for a slow page to load. Commonly, in this situation, they’re more likely to become frustrated and immediately switch to another page that can fulfill their needs faster. As a result, low-loading websites become one of the most dreadful culprits behind the high site abandonment rate on your checkout page.
However, several reasons lead to this longer-loading speed of your checkout page. It could be plugin interference, host firewalls, and caching, etc. Whatever the reason it is, you need to find a way to fix it right away; otherwise, it will negatively impact the conversion of visitors into customers and obstruct the online shopping experience.
3. High-quality checkout page design
No wonder the checkout page is the heart of an ecommerce website. Running a Magento store without an eye-catching checkout page will not help you generate sales and even increase the bounce rate of the shop.
In order to convert your visitors into potential customers, you must concentrate on creating a visually appealing checkout page with all of the advanced features that will provide your customers with an exceptional shopping experience.
Moreover, make sure that your shopping cart is visible on each of your product pages – this allows customers to easily add and remove items from the cart in a matter of seconds. As a result, it personalizes your checkout page’s appearance and encourages customers to return to your Magento web store.
4. Simplify the checkout process
Importantly, remember to optimize your checkout page. Customers hate to fill in many sections just to purchase the items they want. Personalization is good; however, don’t overuse it.
The tip here is to insert the necessary fields required in the checkout process to gain the customer’s data. And, the ideal amount of this is around 7-8 fields. Moreover, store owners also should limit the number of checkout steps to three or four, or go for a one-step checkout is the best.
5. Allow the guest checkout
Creating an account to purchase a product is the most annoying thing for visitors or new customers. The reason is your customers are always in a hurry and want to get their hands on a product as soon as possible.
Thus, the more questions you ask, the less likely they will buy your product. In this situation, you can accept guest orders without creating an account to reduce the bounce rate of your Magento 2 checkout page.
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C. Final Words
In a nutshell, bounce rate is one of the most indispensable factors to be considered when launching an online business. If you want more customers to engage in your brand and purchase more products, remember to reduce the bounce rate of your store’s checkout page first.
The list we recommend above includes all the best tips for every Magento 2 store owner to minimize this rate. Let’s apply these tips and tell us about the result!
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