shopware vs magento

Shopware vs Magento: Pick a suitable one for your online store

Choosing Shopware vs Magento for online business has still been a popular battle as currently, more and more eCommerce systems are available to offer. The wave of shifting from traditional commerce to eCommerce has become a trend that many online businesses have to consider. 

Currently, with the development of eCommerce development platforms, it is necessary for the online store’s owner to have careful research of determining the most suitable solutions. In this article, we will give a detailed comparison between Shopware vs Magento. Both of them are stable and mature shopping cards that supply all essential features to boost your stores. Thus, to pick the right option between them, you should take the time to read this article. 

Let’s get started!

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Shopware vs Magento – a general overview

Before going to the comparison between Shopware vs Magento, we will provide you with an overview of both two eCommerce development platforms: Shopware and Magento.

About Shopware

Shopware is known as an open-source platform established in 2000 in Germany. It has existed in the eCommerce industry for the last two decades. In the past, Shopware just had great influence in Germany. However, after 22 years in the eCommerce industry, it is the most well-known as a progressive platform all over the world. 

About Shopware’s feature aspect, it allows the store owner to modify and extend your store according to your requirements. Besides, it is also an ideal solution to speedily leverage your business growth and focus on upgrading customer experience. Currently, Shopware platform is the latest version and it is continuously updated. You can install these updates through the web interface.

CLICK HERE to find more information about Shopware 6:

About Magento

Magento is a flexible and leading open-source that was founded in 2008. Now, Magento has provided 2 editions: Magento Open Source and Magento Commerce. While Magento Open Source is used by newcomers or startups because it requires fewer resources to establish, Magento Commerces is used by medium-sized or large-sized enterprises that have established their online stores. 


About Magento

When it comes to its feature, Magento provides the owner with an impressive list of extensive features. It also offers unlimited possibilities to tech-savvy merchants.

What are the differences between Shopware vs Magento?

We will evaluate these eCommerce development platforms on the perspective of several factors such as Cost, Ease of use, SEO optimization & Marketing tools, Support and Community, B2B or B2C approach, Technology, and many more. Check them now!


Before choosing the most suitable solution, one of the key factors that you should consider is the price. Let’s compare these platforms from a pricing perspective.

Price of Magento Commerce

The difference in price


Shopware has provided a lot of options for store owners. There are 3 editions offered by Shopware:

Starter Edition

It is also called Community Edition. This edition is the basic edition of Shopware that is provided without requiring any fee. It is hosted on your own server or chose a hosting provider with no support from Shopware. The main features of this edition are supported through the community, extendable via plugins, product streams, customer streams, shopping worlds preset, etc… However, it also has some limited features. 

Professional Edition

Professional Edition is the mid-range Shopware edition. It will provide you an amazing brand awareness with its excellent services. This edition also gives you the flexibility to choose between hosting and self-hosting on the Shopware cloud. In addition, this version is the updated version of Starter Edition as it comes with all features of the first edition. However, there are many additional sales features in this version, including sale channels, digital publishing, support for multi-currency, multi-languages, storefront customization, landing pages, category pages, shopware ERP, storytelling, etc… With this edition, you can get support from Shopware.

It takes about €199 per month or €2,495 for a one-time purchase. 

Enterprise Edition

The most advanced edition of Shopware is Enterprise Edition. It gives you the flexibility to control because it is self-hosted and customization via your existing IT system. It is established with all the features of Professional Edition and added some features, including 24/7 support, individual care, extremely scalable, developer support, B2B Suite, dealer integration, exclusive access to the enterprise portal, marketplace, etc… This edition is only available on request and the cost for this edition will be negotiated between 2 parties.

It takes about €2,495 per month or €39,995 for a one-time purchase.


There are three packages provided by Magento. Technically, Magento is free, however, it comprises the prices in both the necessary and non-essential elements of getting your site online. The price is definitely offbeat as this platform is a suitable option for large eCommerce businesses.


Price of Magento Commerce

The price of Magento Commerce

Magento Open Source

This version is free to install, however, it requires you to pay for your domain, hosting, and security. In the situation that you do not have enough time and technical skills, you can cooperate with a website developer to find out the optimal solution. You should bear in mind that the expenses for this edition are around $50-$80 per hour.

Magento Commerce

This edition is extremely suitable for enterprise-sized businesses as it provides more upgraded functionality. Three are many features that this edition gives, such as promotions and pricing, catalog management, catalog browsing, customer loyalty, customer accounts, support for global sites, analytics and reporting, layout and theming, etc…

The price of this edition relies on your sales revenue. However, the Magento Commerce Cost is not under $22,000 per year.

Magento Commerce Cloud

This edition is only suitable for large businesses dealing with a huge amount of sales data. In addition, Cloud is where you can store data, rather than a hard drive which can cause data loss in some technical situations. With many advanced features, the price for this edition is far higher than the other previous editions. The Magento Commerce Cloud is not under $40,000 per year, depending on your store’s average gross sales revenue.

Besides the packages you chose, there are some additional expenses, such as web hosting, domain cost, SSL certificate cost, themes, payment fees, etc…

In conclusion, from a price perspective, Magento is an expensive option for merchants as it only appropriates for larger businesses with a generous budget. Meanwhile, the Shopware platform is a more suitable and reasonable platform for all types of businesses.

Ease of use

In the battle of Shopware vs Magento, which one is easier to modify the underlying code as the way you need? Let’s find the answer in the following information!

Ease of use

The difference in ease of use


Shopware is approachable for both customers and online store owners. Maybe, in the beginning, you may deal with many difficulties when setting up as it is still a problem for many web developers. 

Shopware’s administration had not still divided into individual windows. However, it has been upgraded, so you can open multiple windows and have a clear overview of the data you need. The central location of this Shopware platform is to show multiple settings in a cleaned overview. The store owners can use the individual area to configure Shopware. For instance, you can view the orders received, control the customers and create excellent shopping experiences. Users can get permission to the backend of the demo shop in advance, collect sales data, and make fundamental shop changes. In addition, it simplifies your store management and requires less time in the back-end. Therefore, the customer can take full advantage of those features when kicking off the shop, which makes changes directly.

To sum up, Shopware is quite easy to use for all store owners, even for non-tech merchants.


Magento is packed with many features, so it is quite complicated to use. Although the connection to the Admin Panel and daily operations are quite easy to use, the initial setup of the store and customization process is quite complicated. This platform is not user-friendly for non-tech online store owners. Thus, users have to take more time to read the instructions or cooperate with experienced developers to support them in creating and operating their business.

The user interface of the latest Magento versions has positively improved as it brings improvement in the interface that streamlines the research of data in the Admit Panel and allows the creation of new content. To make navigation become easier, all-important categories including products, customers, marketing, and content management, are on the sidebar. Therefore, it is undeniable that Magento is trying its best to bring its customers convenience and ease to use.

In conclusion, it is necessary for merchants to have technical and coding skills to operate Shopware and Magento. It is undeniable that both platforms are quite simple in daily operations. However, Magento is more complicated in the setting up and customization process. Thus, if you want to utilize all the advantages of Magento’s features, it is necessary for you to take time to scroll through its tutorials. That is the reason why many store owners choose to use Shopware due to its user-friendliness.   

SEO optimization & Marketing tools

The merchants can not deny the role of SEO optimization and Marketing tools which create effective marketing strategies to increase brand awareness in the eCommerce industry. Let’s take a look at SEO optimization & Marketing tools of the Shopware platform and Magento platform.


SEO optimization & Marketing tools

SEO optimization & Marketing tools


Regarding SEO & Marketing, the Shopware SEO tool gives an effective Google ranking. In addition, it offers excellent features for sales promotion. Although SEO setting processes are arranged automatically, they can be modified whenever needed.

Take Storytelling as an example, it makes your store become authentic and unique. This emotional catalyst will promote the shopping experience. Whenever you click or touch on the image of any product, you will have more information about this item. This engaging approach creates an excellent buying experience and contributes to exceptional usability.

In addition, Shopware also provides SEO plugins to upgrade the traffic and conversion rate. For instance, SEO professional plugin comes with a large number of SEO settings or optimization in just one plugin.


Magento has rich SEO features to support merchants in maintaining strong relationships with buyers and increasing traffic on the store. There are many out-of-the-box settings in the Magento platform such as metadata products and pages, canonical tags, optimizing images, editing robot.txt files for categories and items, etc… You also can create multiple coupons for certain online stores by using Magento. For example, you can export the coupon codes through email, newsletters for marketing campaigns. Another excellent feature of Magento is reward points. The goal of this feature is to encourage customers to come back and buy more to get rewards.

In fact, there are many different marketing features based on the plan you choose. For Magento Open Souce, there is SEO & Marketing plugin in the Magento marketplace to extend and install the possibilities.

Currently, there are around 469 marketing plugins from developers worldwide. Therefore, you can choose the plan that is most suitable for your project. We highly recommend SEO Suite Ultimate due to its rich features. This extension can handle a wide range of on-page SEO activities and come with advanced HTML and XML sitemaps, SEO redirects, and upgraded rich snippet functionality.

To sum up, we would conclude that the Magento platform is the better SEO and marketing platform as it gives SEO-friendliness and simplifies the management, payment, delivery, and checkout processes for the store owners. However, the advanced tooling framework is quite complicated and difficult to handle.

Support and Community

The next aspect that we want to mention is about support and community.


Currently, Shopware’s membership number is around 40,000. This platform offers both free and paid assistance. Thus, the users can choose between a free forum or a Developers’ guide to subscribe to one of two paid advanced feature packs.

Shopware customer support is associated with a monthly fee and therefore, you will be provided good quality support. The technical account manager is used for dealing with inquiries and Shopware related problems. There are two Shopware forums where any relevant question Shopware will be answered. In those forums, German and English are the two languages that are used to communicate. In addition, Shopware has an academy that provides live training, webinars, and certifications.


One of the advantages of Magento is a massive community in comparison with other eCommerce communities. Magento is one of the largest developer concentrations with over 150,000 active members all over the world, which makes it easier to find answers.

Magento does not give customer support. This platform does not provide live chat, phone, or email support for store owners. If you do not register for the Magento Commerce Cloud, you will deal with many difficulties with technical problems. However, the Magento platform has blogs and forums that provide informative and knowledge-based reviews and tips. Otherwise, you can seek support from other merchants. It can be an effective way for you to enhance your knowledge.

The battle of Shopware vs Magento in terms of support and community has given an obvious result. Shopware clearly outweighs Magento due to its outstanding support system.

B2B or B2C approach

B2B or B2C approach


B2B or B2C approach

No matter which platform you choose, those are robust and scalable enough to establish a store. While Magento chooses the B2B approach, Shopware uses the B2C approach. B2C differs from B2B as it directly sells products to customers. So, which approach will be interesting to you? Keep reading to find the better approach!


Shopware oriented to use B2C market as it mainly concentrated on storytelling and positive customer experience. This is really suitable for small or medium-scale companies such as the Art of Lifestyle industries. Shopware is less suitable for the B2B approach because of differences in its functionality. 


While Magento utilizes both business models, it performs extremely well in B2B with a wide range of areas. Magento is a leader in B2B commerce that serves about 41 merchants on the list of Internet Retailer B2B eCommerce Top 300. Managing inventory will become easier as it allows you to create delivery timetables and track inventory across multiple warehouse locations. In addition, it also offers negotiated pricing clauses for buyers. 

Although it is quite difficult for both B2B and B2C models to fit well and adapt quickly to all eCommerce demands, the Magento platform can fit perfectly to almost medium and large-sized businesses. 


Regarding the technology aspect, which platform will be the winner?

The difference between Shopware vs Magento in the technology aspect


The difference between Shopware vs Magento in the technology aspect


Shopware is equipped with top-notch technology, which allows it to be more competitive in the development of eCommerce. This comprises PHP7 which facilitates the coding routines. One of its unique features is the open-source API which allows to connect with any third-party solution and make individual customizations.


Magento has stayed on the top of the list of eCommerce platforms. It supports Nginx by default, works with Apache PHP, MySQL, and others. Magento ensures the smooth when running store to save time and money.

To sum up, Magento is quite better in comparison with Shopware in the technology aspect.

Shopware vs Magento – which one is more suitable for your online store?

Regardless of competition between Shopware vs Magento, those two platforms have got the faith and loyalty from many international renowned corporations. Between Shopware vs Magento, Shopware is quite easier and cheaper to use and navigate, this is likely to match the demands of small to medium business owners.

On the contrary, Magento would be an excellent solution for those who are able to spend more money to expand their business. However, it is quite challenging for skillful developers as getting the operation ideas can take a lot of time.

From now on, you should start your website with Shopware or Magento platform. Please remember that Shopware is more suitable for small to medium businesses, but one limitation for Shopware extensions is that it only comes in the German and English languages only. Magento can be a good option for medium to large enterprises with a huge range of extensions, but it can take more time to set up your business. All in all, both platforms are worth considering to become your business solution.

BSS Commerce – a reliable Shopware and Magento provider

We do hope that this article will help you choose the more suitable solutions for your online store. Those platforms give you the opportunity to access a wide range of unique features which allow entrepreneurs to control their businesses more effectively.

At BSS Commerce, a reliable and reputed eCommerce development company, we are providing both services for these platforms. 

With over nine-year experience in the eCommerce industry, BSS Commerce believes that we can set up your store to promote sales and stand out in this competitive market. We have cooperated with over 21,000 customers worldwide and completed over 500 successful projects. Our top priority is to give the customer a satisfactory experience. We also give you consultation while choosing the platform in accordance with your demands, target audience, and much more.

Let’s take a tour of our Shopware development services!

  • Strategy: UX/UI Design and Strategic Consulting.
  • Development: Mobile App Development, Website Development, Plugin Development, and Platform Migration.
  • ECommerce Acceleration: Speed Optimization, Integration, and Feature Enhancement.
  • Support and Maintenance: Web Maintenance, Web Testing On Demand, and Code Audit.

CLICK HERE to find more information about our SHOPWARE DEVELOPMENT SERVICE: 

shopware vs magento|showare-development-service-bss-commerce

Now, we will turn to our Magento website development service!

  • Consulting
  • Integration
  • Deployment
  • Maintainance and Optimization


shopware vs magento| magento-development-service-bss-commerce

For more details about our services, please do not hesitate to contact us. We are here to listen and deal with your problems.

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