SK WORLD: Unleashing Shopping Experiences on a Single Platform with Shopify Plus
About SK WORLD and Son Kim Mode
SK WORLD is a renowned fashion brand under SonKim Mode Corporation, a subsidiary of Son Kim Retail Corp, which is a business branch of SKG Corp. With over 20 years of experience in the Vietnamese lingerie market, SK WORLD proudly stands as a longstanding brand that is leading in quality and design.
SK WORLD focuses on distributing top lingerie brands for both men and women, including VERA, VERA BY CHI PU, WOW, Misaki, JOCKEY, and J.BUSS. The brand boasts a nationwide business scale and sells through various platforms. Customers can access and purchase SK WORLD products at physical stores, on the brand’s eCommerce website system, and across various eCommerce platforms in Vietnam.
Challenges Faced by the Businesses
New Brand Positioning Strategy
Upon partnering with BSS Commerce, Son Kim Mode is encountering significant challenges in managing and developing its online business channel according to its new brand positioning strategy. At this point, the existing website system no longer meets the growth demands of the business.
Lack Of Proactivity
The current websites are part of Son Kim Mode’s omnichannel system; however, the eCommerce and marketing teams are unable to proactively modify the interface or update features as desired, due to heavy reliance on third-party service providers for the website. This not only prolongs the time taken to convert business requirements into actual website features but also adversely affects the ability to swiftly seize market opportunities, significantly impacting the company’s growth.
Financial Burden
Additionally, high operational costs, primarily arising from the need for development and customization services from partners, are becoming a long-term financial burden.
Business Aspirations
Son Kim Mode seeks a groundbreaking solution that enables its eCommerce operations team to update and modify website features and designs proactively and swiftly, without being dependent on third-party service providers. The new solution must meet the requirements for implementing Son Kim Mode’s long-term omnichannel campaigns, including multi-channel marketing and sales campaigns.
Furthermore, the company desires a website that aligns with the new brand positioning of SK WORLD, offering a high-fashion and luxurious user interface and experience. Additionally, the new website must ensure faster speed and greater efficiency. This will not only optimize the user experience but also provide a solid foundation for developing the online business, allowing for swift responsiveness to the market and driving sales growth. This represents a significant step for SK WORLD in realizing its goal of building a new website on a powerful and flexible eCommerce platform – Shopify Plus.
Project Objectives
Son Kim Mode has chosen BSS Commerce as its partner for this project. The objective of Son Kim Mode, as well as the project, is to build a new eCommerce website for SK WORLD on the Shopify Plus platform, aimed at thoroughly addressing current challenges while simultaneously expanding online business development opportunities for Son Kim Mode.
Specifically, the project objectives include:
Supporting re-branding efforts
Developing a website with a modern user interface (UI) and user experience (UX) that aligns with the new brand positioning of SK WORLD, consolidating all existing Son Kim Mode brands into a single site. The website will not only meet aesthetic standards but also clearly convey the brand’s core values and personality.
Increasing operational autonomy
Ensuring that Son Kim Mode’s eCommerce operations team can easily modify, update, and manage features, interfaces, or content without relying on external service providers. This will significantly enhance the speed of implementing marketing and business campaigns.
Reducing website operating costs
Son Kim Mode’s operations team being able to independently manage the website will save a substantial amount previously allocated to hiring external service partners.
Enhancing future omni-channel capabilities
The new website will serve as a vital channel in Son Kim Mode’s long-term omni-channel development strategy. A fully developed website will bring Son Kim Mode closer to achieving a comprehensive omni-channel system in the future.
Solutions Offered by BSS Commerce
In this project, BSS Commerce has implemented a comprehensive solution to assist Son Kim Mode in building a new eCommerce website on the Shopify Plus platform, fully addressing the business and technical requirements of the company. This solution not only resolves current issues but also supports the organization in achieving its long-term business objectives.
Specifically, the solution proposed by BSS Commerce includes:
Developing an integrated multi-brand online shopping platform for SK WORLD
BSS Commerce helps build a unified eCommerce website on the Shopify Plus platform, consolidating all existing brands of Son Kim Mode, including VERA, VERA BY CHI PU, MISAKI, JOCKEY, J.BUSS, and WOW. This approach optimizes the customer experience and enhances brand management efficiency.
Migrating data from the legacy website system
BSS Commerce undertakes the complete migration of all data from the current websites (www.vera.com.vn, www.jockey.vn) built on a custom platform to the new website on Shopify Plus. The migration process is executed in compliance with the highest standards of data security and integrity, encompassing products, orders, and customer information, thereby ensuring seamless business operations.
System integration development
The development team at BSS Commerce has helped integrate the new SK WORLD website on Shopify Plus with critical systems in Son Kim Mode’s business operations, including ERP, CRM, Fulfillment, etc. These integrations ensure an automated and seamless operational flow, minimizing manual work and enhancing operational efficiency.
Strictly adhering to the new brand positioning of SK WORLD
BSS Commerce has researched and proposed solutions to effectively convey the design aesthetics and user experience that SK WORLD aims to achieve, in alignment with its new brand positioning.
The development solutions ensure that every design detail is executed accurately and consistently with the re-branding strategy, effectively communicating the core values and image that SK WORLD seeks to bring to its customers. The applied technical solutions ensure that the interface is not only visually appealing but also optimized for performance, delivering a smooth experience across all devices.
Solution Implementation Process
Throughout the implementation period, the BSS Commerce team worked closely with Son Kim Mode to ensure that the solution not only fully met current requirements but also aligned with the company’s long-term development vision.
We provided the client with guidance on system architecture and suitable strategies for building the new website in line with SK WORLD’s design while minimizing the impact on the current operational system. The BSS Commerce team closely monitored changes in Son Kim Mode’s business strategy and delivered a total of four proposal versions, each updated and adjusted accordingly.
The data migration and system integration process was conducted step by step, ensuring that all operational activities continued smoothly throughout the transition. Practical training sessions were conducted to help Son Kim Mode’s eCommerce team quickly familiarize themselves with and master the Shopify Plus platform.
Achieved Results
The new eCommerce website for SK WORLD on the Shopify Plus platform was officially launched on December 6, 2024, marking a significant milestone in Son Kim Mode’s online development strategy.
Within 5 months from the project’s initiation to launching, all set objectives were successfully met, including modern interface design, improved user experience, system integration, and operational optimization. The Son Kim Mode’s eCommerce team has also become more confident and proactive in managing and operating the new website.
The SK WORLD website was developed to meet the criteria of being Fast – Convenient – Stylish for all fashion enthusiasts. Customers can easily search for and shop all their favorite brands, from lingerie to fashion and accessories for both men and women, with just a few clicks.
For Son Kim Mode
The successful establishment of the new eCommerce platform not only marks an important milestone in SK WORLD’s development journey but also reinforces its position as a leading lingerie fashion brand in Vietnam.
For BSS Commerce
The successful launch of the new SK WORLD website further affirms the high level of expertise of the team, their ability to listen to and understand customer needs, and their capacity to implement comprehensive eCommerce solutions.
Start Your Shopify Plus Project With BSS Commerce!
With flexible and comprehensive solutions, BSS Commerce has assisted Son Kim Mode in optimizing eCommerce operations, enhancing operational efficiency, and unlocking new business development opportunities.
BSS Commerce’s mission is to provide the best products and services to help businesses grow. BSS Commerce is committed to delivering a smooth transition to Shopify Plus, optimizing both performance and cost while providing solutions that align with the evolving trends of the digital transformation era. Become BSS Commerce’s next client and let’s collaborate to maximize the potential of your eCommerce website!