Top 15 Best Converting Shopify Themes in 2024 [Premium]

by James Hoang

The ultimate goal of every Shopify seller is to convert more customers into purchasing. It’s high time to consider some best converting Shopify themes for your online stores to achieve that goal. And it would even be better when you can have all you need in one theme to convert more visitors to sales without countless apps installed in your store. With so many good options, you may find it hard but don’t worry, we have your back! 

Our experts have narrowed down to these 15 candidates, and equip you with the information to make a choice that aligns with your brand and business goals.

Why Shopify themes for best converting?

Running an eCommerce store, you’ve got so much to worry about. Thus, a high-converting theme can lift a few burdens off your shoulders to earn more orders.

A visually appealing and user-friendly online store can capture the attention of visitors, encourage them to explore your products, and ultimately convert them into paying customers. A well-designed theme ensures intuitive navigation, easy product discovery, and streamlined checkout processes, reducing abandonment and increasing the likelihood of completing a purchase. 

The right Shopify theme sets the stage for a seamless shopping experience, instilling trust and confidence in your store to convert more and more customers.

Factors to Consider when Choosing a Best Converting Shopify Theme

By choosing a theme that resonates with your target audience and showcases your products effectively, you create an environment that maximizes your chances of converting visitors into customers. Let’s see some criteria.

1. Smooth browsing and navigation

When it comes to online stores, hardly any factors can exceed the importance of smooth navigation and a seamless shopping experience. So it’s good to have an eye-catching design, yet you still should prioritize functionality.

The best converting Shopify themes are those that make it easier for customers to find what they are looking for, having a well-designed store layout, clear menus, filters, and search options. They should help customers discover and compare products, and encourage them to make a purchase.

2. Mobile Responsiveness

Surely you wouldn’t want to lose any customers unfortunately due to distorted display on different screens. With over 56% of all online sales coming from a mobile device, it is crucial to choose a theme that provides a seamless browsing experience across devices. Responsive designs adapt to different screen sizes, ensuring that your store looks and functions flawlessly on both smartphones and desktops. 

3. Speed and Performance

Page loading speed directly impacts user satisfaction and conversions. Did you know that up to 40% of visitors abandon the site when it loads over 3s (Kissmetrics‘ analytics)?

A best converting Shopify theme is a fast-loading theme that keeps your visitors engaged, reducing bounce rates and increasing the chances of conversion. Look for themes that prioritize performance optimization to provide a smooth and efficient shopping experience.

4. Customizability and Flexibility

Your online store should reflect your brand identity and resonate with your target audience. A customizable theme allows you to tailor the design, layout, colors, and fonts to align with your unique brand aesthetics. Flexibility in modifying elements ensures that your store’s visual presentation is both visually captivating and on-brand. Let’s not limit your store’s capabilities to impress visitors and lead them to purchase.

5. SEO-Friendliness

Search engine optimization (SEO) is essential for driving organic traffic to your online store. A theme optimized for SEO helps improve your store’s visibility in search engine results, increasing the chances of attracting potential customers. Look for themes that prioritize clean code, proper heading structure, and SEO-friendly features.

>> See more: 20+ Best Shopify Themes For Jewelry [2023 Update]

List of 15 Best Converting Shopify Themes

Please note these themes are listed in no specific order. Therefore, it’s recommended to do research on your business and what the themes can offer to choose the most suitable one.

1. Atlantic

“Striking, scalable, and built to boost conversions” is what Atlantic asserts about its key benefits. With a clean and minimal design, the theme makes the shopping experience easier.    

Thanks to its quick-buy function and product discovery assistance from the design, customers can find and then easily add items to their cart without leaving the page they’re on. This encourages customers to finish the orders and reduces cart abandonment.

Highlight features: 

  • Display product or brand photographs in an interesting slideshow on the site.
  • Displaying information and products on simple a modular-style site to prevent overcrowding.
  • Quick buy function for easily adding items to the cart without leaving the page.

Price: $280
Ratings: 97% positive
Theme styles: Chic – Modern – Light – Organic

2. Eurus


Built with new-edge technology, Eurus is known as a fast, feature-rich, and mobile-first theme. This latest theme by BSS is most suitable for stores with medium to large catalog sizes, whose owners aim for optimized speed and user experience on the site with many mobile customizations, but don’t want to rely too heavily on apps.

What makes Eurus among the best converting Shopify themes is its exceptional speed (reached 98 speed score), high responsiveness, and functions to convert visitors into buyers like quick-view, per-page pop-ups, unlimited product labels, and smart navigation. It can also improve your store conversion by creating a sense of urgency and scarcity with the countdown timer.

Highlight features:

  • Break Free From Apps: This theme provides all you need for a high conversion rate without costly apps: 4-level Mega menu, unlimited Product Badges, per-page Pop-ups, etc.
  • Speed Optimized, Mobile-First, and UX enhancement smart navigation and device-detected Light/Dark modes.
  • Highly Customizable with 25+ powerful sections and blocks, giving full control of creating captivating visual impact.

Price: $200
Ratings: 100% positive
Theme styles: Breeze – Breath


3. Impulse

Impulse is one of the most loved themes by luxury brands, designers, and boutiques, and custom products are no exception. It provides a bold and fresh design as well as a clean and creative layout for e-commerce stores. 

The vibing design stimulates the customer’s purchasing ability. Also, the theme allows you to showcase special promotions with an intelligent layout that customers can access with just one click. That means you can advertise products and discounts to customers quickly. It also optimizes the user experience with filters and custom tags.

Highlight features:

  • Provide sub-collection lists by displaying them in other collections.
  • Allow you to create promotions and customize advertising content on collection pages.
  • Include custom promotion boxes to boost sales and highlight products.
  • Make navigation easy with the menu list displayed right on the homepage.
  • Allow your customers to filter products using a set of jars and custom tags.

Price: $350
Ratings: 95% positive
Theme styles: Modern – Bold – Clean

4. Retina

Retina is a top choice for fashion merchants due to its contemporary layout and attention-grabbing product images. Its organized mega menu allows for easy navigation and a thorough display of product categories.

With marketing features like countdown timers, quick buy options, testimonials, and more, Retina enhances user engagement and prompts sales. Additionally, its advanced search and filtering capabilities ensure a seamless shopping experience, making Retina a powerful Shopify theme for converting visitors into customers.

Highlight features:

  • Modern and polished design
  • User-friendly editing options
  • Supportive customer service
  • Size chart and color swatch
  • Product image slideshow

Price: $220
Ratings: 96% positive
Theme styles: Austin – Montreal – Melbourne – Amsterdam

5. Streamline

Streamline stands out as a Shopify store template that effortlessly brings a sleek and modern aesthetic to your website. It offers extensive customization options, allowing you to easily tailor everything from homepage sections to product images and information. 

Notably, Streamline excels in conversion-focused features like a sticky header, product quick view, and customer reviews. And its mobile-first design ensures an optimal shopping experience for customers on smaller devices, maximizing conversion opportunities.

Highlight features:

  • The page preloads product pages for seamless shopping within the same page
  • Enhance the visibility of your content through engaging text, image, and page animations
  • Enable customers to easily refine their product search by utilizing advanced filtering options based on brand, type, color, and size.

Price: $350
Ratings: 95% positive
Theme styles: Luxe – Hype – Core

6. Symmetry

Being versatile and fashionable, Symmetry is the ideal Shopify theme for custom products, offering a vast inventory capacity and a range of impressive features. It allows for extensive customization of images within existing structures, providing flexibility and full-width slide options. 

With its multi-level menu for smooth navigation and seamless integration with Instagram, Symmetry ensures an enhanced user experience and optimal product presentation. It also allows customers to purchase by clicking the buy button and adding the product to the cart without leaving the page, converting more sales for the sellers.

Highlight features:

  • Include a full-width slideshow and left-right arrows allowing customers to move the banner.
  • Provide a long-form homepage containing sliders, products, collections, texts, and images.
  • Allow you to add drop-down menus to each link. The multi-level menu feature makes it easy to categorize your products and navigate the site with ease.
  • Allow your customers to purchase by clicking the buy button and adding the product to the cart without leaving the page.

Price: $320
Ratings: 93% positive
Theme styles: Beatnik – Chantilly – Duke – Salt Yard

7. Parallax

Parallax theme streamlines the checkout process with features like a slide-out cart, quick shop, and promotional banners. Its captivating design layout includes smooth parallax scrolling, making the shopping experience engaging. Designed for dropshippers and high-volume stores, Parallax also offers integrated EU translations for international expansion.

The theme combines a distinct parallax scrolling effect with customizable sections on the homepage, ensuring a truly unique and engaging browsing journey.

Highlight features:

  • Mini dropdown login and cart
  • Promotion banners and pop-ups to grasp customers’ attention
  • Product filtering and sorting
  • Related product section in slider view
  • Back-in-stock alert

Price: $240
Ratings: 96% positive
Theme styles: Aspen – Madrid – Vienna – Los Angeles

8. Boost

Boost Shopify theme recreates an immersive in-store shopping experience with multiple product display variations and the ability to attach labels directly onto images. The collection section allows for the creation of complete fashion ensembles or furniture sets, while menu promotions and custom tiles ensure targeted product visibility. 

For larger stores, Boost’s live search functionality enables real-time browsing of products and articles, enhancing the overall shopping experience.

Highlight features:

  • Integrated SEO tools for enhanced online visibility
  • Flexible and advanced product filters for effortless search refinement
  • Customizable promoting sections to showcase offerings effectively
  • Engaging lookbook display format for inspirational product showcasing

Price: $300
Ratings: 91% positive
Theme styles: Inspire – Flourish – Spark – Bloom

9. Motion

Motion is the go-to solution for creating an engaging shopping experience. With a captivating full-screen video or image on the homepage, personalized product collections, and sticky descriptions, it ranks among the best converting Shopify themes. It also offers conversion-focused features like quick buy buttons, product zoom, and customer testimonials to drive purchasing decisions.

Highlight features:

  • Full-screen video or image on the home page
  • Customer testimonials section
  • Quick buy functionality for effortless and prompt purchasing 
  • Smooth animations across webpages

Price: $350
Ratings: 98% positive
Theme styles: Classic – Elegant – Minimal

10. Wokiee

Wokiee is a premium Shopify theme built for flexible multi-purpose. Sellers can access 27 eye-catching layouts and choose one that matches their brands. Users can also easily customize it and make it a more unique look for the store. 

Its inclusion of product reviews fosters social proof and boosts customer confidence during the shopping process. With the added benefit of product recommendations, customers can swiftly discover the perfect product to fulfill their needs. Additionally, Wokiee’s multi-language support feature simplifies website optimization and improves overall performance.

Price: $79
Ratings: 4.94 stars

11. Expression

The theme simplifies business management and prioritizes promotions with ease. Through its visually striking product banners, sellers can go beyond mere product sales and create a compelling narrative that brings your customers closer to your brand. 

Expression can be a top choice for conversion-focused themes due to its versatile sidebar, enabling the inclusion of product images, discount offers, blog posts, and more. 

Highlight features:

  • Grid-style layout and attention-grabbing slideshow for seamless product showcases
  • Multi-level drop-down menu for easier navigation
  • Customizable sidebar to achieve desired vision
  • Editorial-style image and text columns

Price: $240
Ratings: 94% positive
Theme styles: Innovate – Oxford – Naturale – Ocean

12. Empire

Empire, developed by Amazon has established itself as a theme for extensive catalog size and maximizing product sales, making it among the best converting Shopify themes currently.

Its user-friendly features, such as predictive search and customizable filters, enable customers to easily find and add products to their cart, enhancing the overall shopping experience, and leading to a boost in conversion.

Highlight features:

  • Adaptable, agile, and packed with app-level functionality
  • Pickup availability feature for local shoppers to conveniently locate and collect their items
  • Custom promotion tiles to promote discounts and featured products

Price: $340
Ratings: 79% positive
Theme styles: Supply – Graphic – Industrial – Depot

13. Prestige

The Prestige template stands out among the best converting Shopify themes available on the Theme Store. It has a high-end and elegant design that will draw attention to your business and merchandise.

Prestige theme can showcase your brand story and identity with the editorial content and visual storytelling features, which can help you connect with your customers and increase their loyalty.

Highlight features:

  • Adaptable, agile, and packed with app-level functionality
  • Pickup availability feature for local shoppers to conveniently locate and collect their items
  • Custom promotion tiles to promote discounts and featured products

Price: $350
Ratings: 98% positive
Theme styles: Supply – Graphic – Industrial – Depot

14. Broadcast

Broadcast lets sellers create an immersive visual experience with featured videos or auto-playing background videos on your homepage and look-book layouts. With a plethora of customizable features, Broadcast allows multi-brand sellers and single-line stores to create a Shopify site loaded with an exacting list of abilities that can be operated with less time modifying, so you can spend more time selling.

Highlight features:

  • Lookbook feature, homepage video, 
  • Speedy product view, 
  • Client testimonials

Price: $300
Ratings: 93% positive
Theme styles: Clean – Modern – Bold – Bright

15. Booster

With Booster theme, experience the power of this theme with a wide array of more than 40 conversion-optimized marketing tools at your disposal. Elevate your average order value through strategic product grouping, leveraging widgets that display recently viewed and recommended items. And say goodbye to the hassle of managing multiple apps and handling numerous customer support requests. 

With Booster’s efficient features such as automatic image optimization, minimized server requests, and modular JavaScript, your website will load lightning-fast, ensuring a seamless browsing experience for your customers.

Price: $398 (Lifetime license)

How to choose the best converting Shopify themes

  • Work out your online business’s requirements and brand identity
  • Check on your current store site if it has any problems that need to be improved (design, layout, images, speed, navigation, etc.)
  • See through our suggestion and evaluate them with the factors and pricing above to choose the right one for your store.

>> Want more list like this, check out: 100+ Best Shopify Themes 2023 Collection For Each Store Model


In conclusion, choosing the right Shopify theme for your online store is crucial for maximizing conversions. Remember that there is no one-size-fits-all solution, as each theme offers unique features and benefits. Prioritize customization options, mobile responsiveness, loading speed, SEO capabilities, and marketing tools. Select a theme that aligns with your business’s needs and goals to create an engaging shopping experience that drives sales and customer satisfaction.

BSS Commerce is a global all-in-one eCommerce solutions provider and certified Shopify Expert. Here we offer Shopify solutions including themes, apps, and store development. Contact us or visit for more information.

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