From Lag to Lightning Speed: How BSS Commerce Transformed Case24's Magento Site?
United State
Mobile Accessories
Online Retailer
Magento
About Case24
In today’s world, the mobile phone has transcended its role as a communication device. It’s a constant companion, a gateway to information and entertainment, and a powerful tool for personal expression. But how do we personalize these essential devices that reflect our unique style?
Case24 understands this need. They are a phone case customization company that empowers users to ditch the generic and embrace the extraordinary. Their user-friendly case design tool lets you create stunning personalized phone cases in just a few clicks.
Simply upload a photo or graphic, and Case24 will transform it into a sleek, protective case that reflects your individuality and keeps your device safe.
Facing the Speed Bump: The Need for Optimization
Case24’s commitment to user experience hit a snag. Their website’s performance, measured by Core Web Vitals scores, was lagging. This slow loading time threatened to erode their position in a competitive market and hinder those crucial first impressions. Recognizing this as a critical business challenge, Case24 sought a trusted partner to deliver a solution.
Having a successful track record with BSS Commerce since 2020 through previous Magento plugin purchases, Case24 was confident in their service and support. This established trust, coupled with BSS Commerce’s expertise in Hyva theme development, made the decision to partner on this project a natural one.
Setting Expectations - What Case24 Envisioned for Success
Through open communication, Case24 expressed a strong desire to improve overall use experience, with website speed being a critical factor. Beyond speed, Case24 valued:
High-quality Code
Ensuring a stable and future-proof website foundation.
Helpful Support
Responsive and knowledgeable assistance throughout the project.
Easy Communication
Clear and transparent communication channels.
Proactive Advice
Expert guidance to optimize their Hyva theme implementation.
Case24 also sought improvements in two key areas:
- SEO optimization: Increased website visibility in search engine results.
- Increased sales: Converting website traffic into loyal customers.
By carefully considering Case24’s expectations, BSS Commerce was able to develop tailored solutions that addressed all their requirements. This collaborative approach laid the foundation for the remarkable success story that unfolded.
Project's Challenges
The project began with a comprehensive full-site audit to identify areas for improvement. This audit revealed a significant challenge: Case24’s website code, including the core code, theme code, and customizations, had undergone modifications that fell outside of Magento coding standards.
This lack of code integrity required the BSS Commerce team to invest additional time in a process called refactoring. Refactoring involves restructuring the code without altering its functionality. This ensured a clean, well-organized codebase that would facilitate future development and maintenance.
Project's Challenges
The project began with a comprehensive full-site audit to identify areas for improvement. This audit revealed a significant challenge: Case24’s website code, including the core code, theme code, and customizations, had undergone modifications that fell outside of Magento coding standards.
This lack of code integrity required the BSS Commerce team to invest additional time in a process called refactoring. Refactoring involves restructuring the code without altering its functionality. This ensured a clean, well-organized codebase that would facilitate future development and maintenance.
From Audit to Implementation:
BSS Commerce's Solutions for Case24
Through open communication and a collaborative spirit, BSS Commerce successfully addressed this initial hurdle, paving the way for a successful project implementation. Leveraging Case24’s requirements and the insights gained from the audit, BSS Commerce crafted a multi-pronged solution:
Solution 1: Set up the Hyva theme in the brand-new blank site
Firstly, to initiate the transformation process, BSS Commerce recommended setting up the Hyva theme on a brand-new, blank site. This approach ensured a fresh start, devoid of any legacy issues, enabling a smooth and efficient implementation process. By starting afresh, BSS Commerce could meticulously tailor the site to meet Case24’s exact specifications and performance standards.
Solution 2: Customize modules
Not all existing modules would seamlessly integrate with the new Hyva theme. To overcome this challenge, BSS Commerce embarked on a customization journey. Through meticulous adaptation and modification, the BSS team ensured that all modules used on the new site remained fully functional within the Hyva theme environment. This customization process involved careful consideration of each module’s functionality and integration with the new framework.
Solution 3: Customize the fronted and modules' functions of the new Hyva website
The BSS Commerce team focused on customizing the frontend and modules’ functions of the new Hyva website to align with Case24’s specific requirements. This involved translating the desired features and functions from the former live site into the new framework seamlessly. By preserving the familiar user experience while introducing enhancements, BSS Commerce aimed to ensure a smooth transition for Case24’s users, minimizing disruption and maximizing satisfaction.
Solution 4: Enhance security and performance at the same time
The BSS team takes a holistic approach, enhancing security and performance in tandem. They implemented robust safeguards to protect Case24’s website and customer data. Simultaneously, they optimized the platform for speed and a seamless user experience. This ensured both robust security and a smooth user experience for Case24’s customers.
Transformative Results for Case24's Magento Website
After an intensive five-month period dedicated to resolving the site’s issues and executing the project, the results speak volumes about the commitment and expertise invested. The site, once plagued by sluggish performance, now boasts lightning-fast loading times, with full loading achieved in less than two seconds. This remarkable transformation marks a pivotal moment in Case24’s digital journey, ushering in a new era of enhanced user experience and satisfaction across both mobile and desktop platforms.
The tangible impact of these improvements is further underscored by the impressive performance metrics attained. According to the latest insights from Google’s PageSpeed Insights, Case24’s website now commands an impressive score of 95 on desktop and 90 on mobile, a testament to the significant strides made in optimizing site speed and responsiveness.
These elevated scores not only reflect the site’s enhanced performance but also its alignment with industry standards for optimal user experience.
Similarly, GTMetrix grades witnessed a remarkable jump, transforming from a D to a respectable A. This means the site is not only faster but also more reliable and enjoyable to use.
Homepage
Product Page
Category page
Homepage
Product Page
Category page
Overall, these improvements are a game-changer for Case24. With a snappy website that’s easy to use and loads quickly, they’re set to impress customers and stand out in a crowded digital landscape.
A Warm Note From Case24
Building a successful project hinges on a strong client-partner relationship. At BSS Commerce, we take pride in fostering open communication and collaborative efforts throughout the development process. This dedication to partnership is reflected in the positive feedback we received from Case24:
Philip Donker
We are incredibly grateful for Case24’s trust in choosing BSS Commerce as a partner for this project. Their positive feedback is a testament to the successful collaboration we built. We look forward to continuing to improve and deliver exceptional results for our valued clients.
Check out why BSS Commerce Is Rate 5.0/5.0 on Clutch – one of the prestigious reviews platforms now!
Conclusion
Faced with website performance issues and security concerns, Case24 partnered with BSS Commerce to optimize their Magento platform. Through a comprehensive approach, BSS Commerce addressed security vulnerabilities and significantly improved website speed. This successful collaboration resulted in a secure and performant online environment, empowering Case24 to confidently offer their innovative phone case customization platform. Now, users can create personalized phone cases with ease, knowing their experience is backed by a robust and secure website.
Inspired by Case24's Success? It's Yours Too!
Does your business face similar challenges with website performance or security? With over 11 years of experience in the e-commerce industry and a proven track record of successful Hyva theme projects, BSS Commerce is here to help. Our team of experts can provide comprehensive solutions to optimize your Magento platform and ensure a secure, user-friendly experience for your customers.
Contact BSS Commerce today to discuss your specific needs and unlock the full potential of your online store.
