UK Bathroom Store's 200% Conversion Surge with Hyva Theme and Magento Upgrade
United Kingdom
Bathroom Equipment
Since 2007
Magento 2.4.5
UK Bathroom Store's 200% Conversion Surge with Hyva Theme and Magento Upgrade
United Kingdom
Bathroom Equipment
Since 2007
Magento 2.4.5
About UK Bathroom Store
The UK Bathroom Store is an online retailer of Bathroom equipment. With over 18 years of industry experience, UK Bathroom Store has established themselves as a trusted online retailer, boasting a dedicated team of 10 employees who are experts in sales and customer service.
What sets UK Bathroom apart is their unparalleled commitment to service. While many competitors may falter, UK Bathroom shines with a seasoned team ready to assist both B2C and B2B customers alike. Whether catering to trade professionals or guiding new end users through their selection process, UK Bathroom’s expertise ensures a seamless experience for all.
As we delve into their success story, you’ll discover how their recent website upgrade project has further elevated their commitment to excellence.
The Challenge-filled Journey of UK Bathroom Store
While UK Bathroom had carved a successful niche for itself, their journey wasn’t without roadblocks. They encountered challenges stemming from a poorly constructed Magento 2 site, which suffered from sluggish performance and numerous issues.
Obscure Deployment Process
The previous agency kept their deployment process under wraps, making it difficult for UK Bathroom to maintain control or make future updates.
Inaccessible Modules
Most third-party modules were purchased under the previous agency's account, leaving the UK Bathroom without composer keys or the ability to manage them independently.
Customized Theme Complexity
The website's heavily customized theme, created by the former UK agency, started to become a burden. Simple fronted edits stretched from 2-6 hours longer than usual because the code wasn't built on standard Magento templates. This, combined with the site's overall slowness, was impacting UK Bathroom's online sales potential.
Obscure Deployment Process
The previous agency kept their deployment process under wraps, making it difficult for UK Bathroom to maintain control or make future updates.
Inaccessible Modules
Most third-party modules were purchased under the previous agency's account, leaving the UK Bathroom without composer keys or the ability to manage them independently.
Customized Theme Complexity
The website's heavily customized theme, created by the former UK agency, started to become a burden. Simple fronted edits stretched from 2-6 hours longer than usual because the code wasn't built on standard Magento templates. This, combined with the site's overall slowness, was impacting UK Bathroom's online sales potential.
Finding the Perfect Fit: The Journey to BSS Commerce
After a long and disappointing experience with another UK agency that failed to meet their expectations or prioritize their interests, UK Bathroom store embarked on a journey to find the right partner. They were in search of a seasoned partner with a proven track record, one that could not only refactor their website’s code to Magento standards and upgrade the version but also prioritize performance improvements. Additionally, they sought an agency that would actively listen to their needs, understand their goals, and provide insightful recommendations where necessary.
It was during this quest that UK Bathroom store was introduced to BSS Commerce through a recommendation from their friends at Posh (Steam Showers). This recommendation instilled confidence in UK Bathroom, and as the founder himself stated, “We knew our experience with BSS would be different.” And different it was – BSS Commerce’s unwavering commitment to leveraging their expertise and knowledge to effectively tackle and overcome the unique challenges faced by UK Bathroom stores.
"We were first introduced to BSS through our friends at Steam Showers, who recommended them to us following a negative experience with another agency. This recommendation instilled confidence in us that our experience with BSS would be different, and indeed, it was proven to be correct."
Finding the Perfect Fit: The Journey to BSS Commerce
After a long and disappointing experience with another UK agency that failed to meet their expectations or prioritize their interests, UK Bathroom store embarked on a journey to find the right partner. They were in search of a seasoned partner with a proven track record, one that could not only refactor their website’s code to Magento standards and upgrade the version but also prioritize performance improvements. Additionally, they sought an agency that would actively listen to their needs, understand their goals, and provide insightful recommendations where necessary.
It was during this quest that UK Bathroom store was introduced to BSS Commerce through a recommendation from their friends at Steam Showers. This recommendation instilled confidence in UK Bathroom, and as the founder himself stated, “We knew our experience with BSS would be different.” And different it was – BSS Commerce’s unwavering commitment to leveraging their expertise and knowledge to effectively tackle and overcome the unique challenges faced by UK Bathroom stores.
"We were first introduced to BSS through our friends at Steam Showers, who recommended them to us following a negative experience with another agency. This recommendation instilled confidence in us that our experience with BSS would be different, and indeed, it was proven to be correct."
At first, UK Bathroom had concerns about working with a foreign agency, particularly regarding differences in time zones and communication barriers. They valued the ability to visit the agency and have face-to-face discussions about the project and any issues that arose. However, after receiving recommendations and reviewing BSS Commerce’s work online, they decided to give BSS a chance.
The communication provided by BSS Commerce exceeded their expectations. Despite being in different time zones, setting up meetings was effortless, and BSS accommodated out-of-hours discussions to suit the UK Bathroom’s needs.
This seamless communication, coupled with BSS’s ability to implement changes efficiently, even during UK residents’ downtime, provided an extremely satisfying experience for UK Bathroom compared to their previous encounters.
Project Flow & Techstack
The project kicked off with a meticulous full-site audit, a cornerstone for success. While UK Bathroom had a prior website assessment, it lacked the depth needed to pinpoint specific areas for improvement. BSS Commerce’s audit went a step further, offering a rich and actionable roadmap. As Gary Forster himself stated, “The audit was enormous.”
Every line of code requiring attention was meticulously documented, along with clear explanations and timeframes for resolving issues. This comprehensive analysis empowered UK Bathroom to make informed investment decisions and prioritize critical areas for improvement.
With a clear roadmap in hand, BSS Commerce embarked on a meticulous refactoring process, followed by an upgrade to Magento version 2.4.5. Finally, they implemented the Hyva theme to enhance the user experience.
Techstack:
- Magento 2
- Hyva theme
Project Flow & Techstack
The project kicked off with a meticulous full-site audit, a cornerstone for success. While UK Bathroom had a prior website assessment, it lacked the depth needed to pinpoint specific areas for improvement. BSS Commerce’s audit went a step further, offering a rich and actionable roadmap. As Gary Forster himself stated, “The audit was enormous.”
Every line of code requiring attention was meticulously documented, along with clear explanations and timeframes for resolving issues. This comprehensive analysis empowered UK Bathroom to make informed investment decisions and prioritize critical areas for improvement.
With a clear roadmap in hand, BSS Commerce embarked on a meticulous refactoring process, followed by an upgrade to Magento version 2.4.5. Finally, they implemented the Hyva theme to enhance the user experience.
Techstack:
- Magento 2
- Hyva theme
The Comprehensive Solutions
For the solution phase of the project, BSS Commerce implemented a multifaceted approach to address UK Bathroom Store’s challenges effectively:
Solution #1: Code Refactoring
BSS Commerce undertook a comprehensive optimization and restructuring of the codebase, aligning it with Magento standards. This overhaul not only enhanced the efficiency and maintainability of the code but also laid a solid foundation for future scalability and customization.
Solution #2: Magento Version Upgrade
Recognizing the importance of staying up-to-date with the latest technology, BSS Commerce team upgraded UK Bathroom Store’s Magento version to 2.4.5. This upgrade not only brought about performance enhancements but also reinforced the security measures, ensuring a safer and more seamless user experience for customers.
For the solution phase of the project, BSS Commerce implemented a multifaceted approach to address UK Bathroom Store’s challenges effectively:
Solution #1: Code Refactoring
BSS Commerce undertook a comprehensive optimization and restructuring of the codebase, aligning it with Magento standards. This overhaul not only enhanced the efficiency and maintainability of the code but also laid a solid foundation for future scalability and customization.
Solution #2: Magento Version Upgrade
Recognizing the importance of staying up-to-date with the latest technology, BSS Commerce team upgraded UK Bathroom Store’s Magento version to 2.4.5. This upgrade not only brought about performance enhancements but also reinforced the security measures, ensuring a safer and more seamless user experience for customers.
Solution #3: Implementation of Hyva Theme
To address the issue with the site’s theme, BSS Commerce presented the UK Bathroom with a strategic roadmap for theme selection. They provided a high-level overview of three options: a Luma-based theme, a Progressive Web App (PWA), and the Hyva theme.
- Luma-based Theme: This option offered a relatively quicker turnaround time and would resolve issues with the theme’s code. However, it was unlikely to significantly improve performance.
- PWA (Progressive Web App): Although more complex and time-intensive due to the need for customized modules, PWA promised improvements in both code quality and performance.
- Hyva Theme: Similar to PWA, the Hyva theme offered enhancements in code quality and performance. While it also required a significant amount of time for implementation, it was considered less complicated than the PWA option.
After careful consideration and consultation from BSS Commerce, the UK Bathroom Store opted to proceed with the Hyva theme. Despite initial concerns about the extended timeline for theme reconstruction, the decision was made based on its ability to improve both code quality and performance while being more manageable compared to the PWA option. Ultimately, Hyva proved to be the perfect fit for the UK Bathroom’s website.
Solution #3: Implementation of Hyva Theme
To address the issue with the site’s theme, BSS Commerce presented the UK Bathroom with a strategic roadmap for theme selection. They provided a high-level overview of three options: a Luma-based theme, a Progressive Web App (PWA), and the Hyva theme.
- Luma-based Theme: This option offered a relatively quicker turnaround time and would resolve issues with the theme’s code. However, it was unlikely to significantly improve performance.
- PWA (Progressive Web App): Although more complex and time-intensive due to the need for customized modules, PWA promised improvements in both code quality and performance.
- Hyva Theme: Similar to PWA, the Hyva theme offered enhancements in code quality and performance. While it also required a significant amount of time for implementation, it was considered less complicated than the PWA option.
After careful consideration and consultation from BSS Commerce, the UK Bathroom Store opted to proceed with the Hyva theme. Despite initial concerns about the extended timeline for theme reconstruction, the decision was made based on its ability to improve both code quality and performance while being more manageable compared to the PWA option. Ultimately, Hyva proved to be the perfect fit for the UK Bathroom’s website.
“
We needed the Hyva theme because it would make future changes easier, it would make the site more manageable and faster. Hyva theme is one of the things that’s kind of transformed the site and the business the most, and it’s something that we never knew we needed. That’s really something that I think is really important – having an agency that’s proactive in telling you what you need, not just reactive and doing the things that you kind of blindly ask for.
Gary Forster
Founder, UK Bathroom Store
“
We needed the Hyva theme because it would make future changes easier, it would make the site more manageable and faster. Hyva theme is one of the things that’s kind of transformed the site and the business the most, and it’s something that we never knew we needed. That’s really something that I think is really important – having an agency that’s proactive in telling you what you need, not just reactive and doing the things that you kind of blindly ask for.
Gary Forster
Founder, UK Bathroom Store
UK Bathroom's 200% Conversion Jump
After the project, UK Bathroom Store experienced significant improvements across key metrics. Their conversion rate doubled, indicating a substantial increase in customer engagement and sales. Moreover, the optimization efforts lead to a remarkable improvement in site speed, more than halved. This enhancement not only ensured a smoother and more seamless browsing experience for customers but also contributed to a positive perception of the brand.
Pre-Optimization: UK Bathroom Homepage and Product Page Speed
Post-Optimization: UK Bathroom Homepage and Product Page Speed
Furthermore, the stability of the site post-project implementation is a testament to the expertise and proficiency of BSS Commerce. By meticulously addressing underlying issues and implementing robust solutions, BSS Commerce has provided UK Bathroom Store with a reliable and resilient online platform. This stability instills confidence in both customers and stakeholders, reinforcing UK Bathroom Store’s position as a trusted and reputable online retailer.
Explore the UK Bathroom Store today and witness the incredible transformation firsthand!
A Warm Note From UK Bathroom Store
Throughout the project’s journey, UK Bathroom and BSS Commerce were thrilled to witness the seamless and fruitful collaboration between the two sides. It wasn’t just a professional partnership; it felt like building a wonderful friendship while they worked together towards shared goals.
Gary Forster
Summary
UK Bathroom Store embarked on a journey of transformation with BSS Commerce, seeking to elevate their online presence and customer experience. Through meticulous code refactoring, upgrading to Magento version 2.4.5, and implementing the Hyva theme, BSS Commerce not only optimized the website’s functionality but also doubled conversion rates and significantly boosted site speed. Together, these achievements underscore the profound impact of strategic collaboration and expert implementation, propelling UK Bathroom Store to new heights of success in the competitive online retail landscape.
Inspired by UK Bathroom's Success? It's Yours Too!
If your business is grappling with outdated Magento systems, sluggish site speeds, poor performance, and more, fret not. At BSS Commerce, we specialize in tailored solutions designed to address your unique challenges. With our commitment to seamless communication and unwavering dedication, we’re here to help you boost conversion rates and accelerate site speeds.
Your success story begins with us – let’s embark on this journey together!
