On 25th of September, BSS Commerce and Magestore were delighted to host the exclusive webinar EAST MEETS WEST: Maximizing Omnichannel Success in Peak Seasons. During two hours of insightful presentations, informative sharings and dynamic discussions, C-level executives, global merchants, retail and e-commerce experts, and business decision makers have discovered strategic solutions for omnichannel optimization to drive business success in peak seasons.
Table of Contents
Event Overview
Driven by the purpose of empowering global enterprises to revolutionize omnichannel operations and expand brand presence across Western and Eastern market, the event was designed focusing on comprehensive and automated solutions for omnichannel optimization. Several key questions were handled, such as:
- How to enhance website speed with optimal, cost-effective development strategies, addressing the need for lean investments and clear ROI?
- What are the best practices for building a sustainable and stable website that securely handles increased traffic during peak seasons?
- How can you design a strategic marketing plan to maximize the reach of your promotion campaigns during peak seasons?
- What are the effective ways to manage and integrate your omnichannel operations across both online and offline platforms?
The event agenda featured a lineup of high-profile eCommerce experts, including:
- Ms. Thien-Lan Weber (VP Strategy and Marketing from Hyvä) shared optimal and budget-friendly development strategies for speed optimization and core web vitals improvement to created better customer experience and trigger sales
- Ms. Ann Tran (Senior Project Manager from BSS Commerce) presented practical solutions to enhance website performance and speed acceleration, preparing for rush seasons in regional and cross-border contexts.
- Ms. Lily Bui (Business Consultant Manager from Magestore) provided answers for sustainable and efficient omnichannel operations for businesses in high seasons.
Following the insightful keynote speeches, the panel discussion moderated by Ms. Clara Pham (Business Consultant Manager, BSS Commerce) brought together industry professionals and merchant representatives to provide broader horizons to the key topics above. The valued panelists include:
- Mr. Dan Garner (Founder & Managing Director from On Tap) with over 17 years experience in Magento ecosystem
- Mr. Ben Boswell (eCommerce & IT Manager from BeDaring) with 15 years of expertise in policy development, omnichannel and technical integration management.
Now, let’s dive into some compelling highlights from informative keynote presentations and panel discussion to investigate “secret recipe to boost your eCommerce ROI”, dominate top-selling seasons and grow business across borders.
Speech 1: Omnichannel landscape across Western and Eastern markets - Key takeaways
Hyva Theme is a product suite based on simplicity and performance to tackle web performance issues, providing clients with the most optimal and cost-effective solutions to boost online sales and ensure the best ROI.
Google Core Web Vitals assist websites in providing the best user experience. As a result, better SERP ranking and conversion rates are assured.
Speech 2: Build your exclusive e-commerce for regional and cross-border expansion - Key takeaways
Regional and cross-border expansion during peak seasons offers significant opportunities such as ROI maximization, market reach expansion, brand visibility enhancement and customer trust, along with challenges for website performance, website security, inventory management and channel connection.
Preparing a stable and optimized website for peak seasons needs to prioritize pre-peak-season period, which requires:
- Forecasting and planning
- Reassessing hosting service for scalability, checking server and website configurations, frontend-code-database optimization
- Keeping website secured through website scanner, web application firewall
- Building smooth integration or connection with ERP system and real-time update on stocks
- Creating seamless customer journey: responsiveness, platform integration, return process simplification, and streamlined checkout process
- Trend understanding
Website/app change minimization and readiness for issues are kept in mind during peak seasons.
After holiday seasons, reports, data analysis, and promotion/loyalty programs are needed to improve customer retention.
Speech 3: Boost your omnichannel in peak seasons - Key takeaways
“An optimized omnichannel strategy offers a complete inventory view and efficient order management.”
Secrets for successful omnichannel experience include inventory management, order fulfillment and customer-centric strategies
- Prominent elements of inventory management: proper stocktaking, optimized order management and smart logistics planning
- Necessity of fast delivery options like click and collect, and routing fulfillment through stores, especially for large items
Year-round benefits of omnichannel integration: operational efficiency and cost reduction while still delivering a high level of service, leading to higher ROI and higher revenue.
Panel Discussion
The panel was equipped with practical inputs from our industry experts and enterprises about opportunities, challenges and solutions for omnichannel strategy development to maximize ROI from real-life stories. In the dynamic roundtable discussions, our esteemed panelists highlighted primary opportunities for businesses during holiday seasons. These peak selling periods come with a chance to significantly expand market and bolster brand visibility, enhance customer experience and increase web traffics and conversion.
Challenges are also worth noted, which relate to stocking and inventory management system infrastructure, thorough planning to identify and eliminate issues in advance, regulations, logistics, and inefficient checkout process. When businesses operate omnichannel systems, challenges relating to data centralization and synchronization among systems, real-time issue log system and inventory optimization cannot be neglected.
Solutions for all above-mentioned challenges?
- Issue detection tools to identify and instantly alert as well as propose alternatives for operational problems at both front-end and back-end of the website
- Systems to provide observability of business operations in advance from a broadened view
- A well-strategized plan to optimize website performance and security, address and fix issues at the review and assessment stage
- Appropriate investment, especially on quality products & services that can scale up in the right time
- Seeking solutions and insights from solution providers and industry experts who can provide customized and seamless automated solutions based on each business’s needs and problems
CONCLUSION
It was a huge pleasure to have valuable participants joining and contributing to the success of the virtual event EAST MEETS WEST: Maximizing Omnichannel Success in Peak Seasons.
We also extend our warmest thanks to our esteemed partners and the lineup of speakers and panelists for their unwavering support and expertise to craft this captivating event from the very beginning.
Click here to access the event recording and keynote presentations from our high-profile speakers. Don’t miss this opportunity to delve deeper into strategies and tactics discussed during the webinar.
