Magento 2.3 B2B Features & How It Do Wonders for Ecommerce

by Summer

Magento 2.3 (including Magento 2.3 B2B edition) has been officially launched on November 28, 2018. This important release played a pivotal role in giving online merchants a powerful platform to deal with the increasing competition in ecommerce. 

DON’T SKIP Magento 2 B2B User Guide for detailed configurations. 

To know what benefit Magento 2.3 B2B actually brings to ecommerce in general and to each party, scroll down right here for 10 Magento 2.3 B2B critical features.

How Magento 2.3 B2B Features Do Wonders for Store Owners

Indeed, the following are the first concerns of store owners to conclude if they should upgrade their websites or not. Compared with its predecessors, Magento 2.3 B2B is such a big change in management, user experience, and sales motivation. 

Improve Company Accounts Management 

Both store owners and customers can manage accounts with Magento 2.3 B2B. 

First of all, store owners or admins use the Companies Grid to manage all active company accounts and pending requests. The grid includes crucial tools that allow them to filter and adjust the column layout. Store owners can import and export customer lists, and have the power to specify sales representatives to specific accounts. 

(The Companies Grid from the backend)

Support Progressive Web App

Progressive Web App (PWA) refers to a web application that uses modern web technologies and design models to create a reliable, fast, and engaging experience. In other words, this is a frontend technology to deliver an app-like experience to users. 

Nowadays, developers believe that a Progressive Web App certainly outweigh a native app because of its brilliant features such as: 

  • Operate on mobile browsers => supported on both iOS and Android
  • Easily be installed in the home screen =.> Users don’t have to download it from an app store and go back to update
  • Flexible to share and promote as well 
  • Able to run without the Internet 

This is an example of a Magento PWA website. 


(Venia Magento PWA theme)

It’s such a big improvement of Magento 2.3 Upgrade to fully support the features of PWA. The development of Magento PWA Studio comes with a powerful suite of tools that allows Magento stores to deploy and maintain a PWA storefront. 

GET MORE DETAILS about Magento 2 PWA – On-trend Technology for more basic knowledge. 

GraphQL language

GraphQL API language is one of the biggest upgrades of Magento 2.3 in general and Magento 2.3 B2B in particular. 

Developed and released by Facebook, GraphQL is a data query language that supports Magento PWA to be quick. It is implemented by Magento 2.3 as an alternative API endpoint in addition to REST and SOAP. 

By allowing you to request precisely the data you need and join data in a single request, GraphQL opens up the possibilities of data retrieval for PWA. For that reason, it outweighs a traditional REST/SOAP request, which always returns all data associated with an endpoint and requires at least one request per resource. 

Easily manage inventory sources 

Multi Source Inventory (MSI) is another critical improvement of Magento 2.3 features. It helps store admins to manage all inventory resources without support from any third-party module or platform. 

Specifically, MSI supports stock management in multiple locations, and admins can reflect their physical warehouses correctly in the system for fulfillment. Furthermore, MSI also incorporates a reservation system, which helps to improve checkout performance. 

(Source: Magento DevDocs)

Create customized pages without coding 

It’s been a long time since the omission of the Page Builder function. Finally, Magento 2.3 B2B (Magento 2.3 Commerce) has this function available in its features. However, stores with Magento 2.3 Open Source will have to pay for it. 

With the Page Builder function, admins can easily create customized pages without complex coding. The function comes from the integration of the current basic drag-and-drop interface based on the revised Bluefoot CMS extension. 


Protect your website from spam and abuse 

Magento 2.3 incorporates reCAPTCHA (a free service by Google) to protect Magento stores from spam and abuse. 

Google reCAPTCHA does not require visitors to prove that they are not a robot at login, register, or contact form pages by checking a box. It uses advanced risk analysis techniques to evaluate a broad range of signals that distinguish humans from bots. 

Additionally, Magento 2.3 is upgraded with two-factor authentication to protect websites against unwanted access to your Magento admin panel. A double-security wall like this has become the standard practice among many web applications.   

How Magento 2.3 B2B Features Benefit Customers

No success would be made by the improvements if they do not solve customers’ problems and benefit them. Following this principle, Magento 2.3 maintains and reinforces these benefits to customers and more.  

Control user roles and permissions

On the one hand, the admin of a store can manage all company accounts on the website. 

On the other hand, visitors who come to the store can request to open a company account and set up their company structure with different levels of permission. 

The company admin in Magento 2.3 B2B is a superuser who has full permission over the company account and manages the roles of other users within that company. Specifically, he can create as many roles as necessary to fit his company structure, such as Default User, Senior Buyer, or Assistant Buyer. 

Thanks to this feature, company admins can control the actions of subsidies with ease. 

(Company Users List in the frontend)

Speed up ordering process 

Quick Order is one of the fundamental features of Magento 2.3 B2B that cuts down on the time involved with the ordering process. As a result, customers can place orders in speed and save valuable time. 

Quick Order is all related to a quick order form. Once a customer knows the product names or SKUs, or they have prepared a list of items they will purchase, this form comes in handy. The feature allows the customer to import that list into the quick order form to search multiple products at once and add them all to the shopping cart. 

=> CHECK NOW: Magento 2 Wholesale Fast Order if you want the quick order feature to be more advanced. 


One of the top benefits Magento 2.3 features delivers to customers is “time-saving.” 

Along with Quick Order, buyers can save more time when they turn back to purchase frequently-ordered items. In this case, they can quickly find those items in My Requisition Lists in the frontend, add them to the shopping cart right on this page, and go to checkout. 

Back to the store owners’ benefits, both Quick Order and Requisition Lists help reduce cart abandonment rates and boost sales up with the optimized shopping process. 

However, the default feature allows each customer account to maintain up to 999 Requisition Lists. 

=> INSTALL Magento 2 Reorder Product Lists for an unlimited frequently-ordered product list

Negotiate for prices conveniently  

Magento 2.3 Quote comes to support buyers to negotiate directly with store owners for a custom discount. Once B2B Quotes are enabled by store admins, an authorized buyer from a company can request a quote from the shopping cart. 


To make the Quote feature much more cool, store admins can use Magento 2 Request For Quote module. Not only provides the “Add to Quote” button, but the module also allows admins to set up a minimum quote amount per customer group and manage all requests in a professional way.

Magento 2.3 upgrade allows store admins to exploit the latest and up-to-date technologies for the best store performance. So, there’s no reason to do it now. 

If you have had it done, it’s useful to get support modules like Magento 2 B2B plugin to level up your Magento 2.3 B2B completely on:

  • Access restriction
  • Price management
  • Ordering process
  • Refund

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