Here are 13 powerful sales strategies for you to steal right now, and some Magento 2 extensions to help you practice them.
eCommerce has been growing faster and faster in recent years. Especially due to COVID-19 stay-at-home orders, more and more customers are turning into loyal online shoppers.
That means now is the perfect time to build and grow your own eCommerce business.
To help you capture the benefits of the trend, here in this article, we will show you some fundamental marketing strategies and tactics you must know to boost your online sales and build loyalty to your business.
Not only that, but we will also recommend some of the best Magento 2 extensions that help you win the sales game like a boss.
Let’s get going!
13 Marvelous Sales Strategies And Best Magento 2 Extensions For It
Table of Contents
Understand your target customers
Customers are the key to any business. Thus, to make the right decisions about your business, you need to understand your customers.
What you should identify is the purchasing patterns and preferences of your target audience.
When you are doing business online, obviously, you can’t have face-to-face conversations with your customers to find that out. But there are still so many channels to help you get that information, like email, online chat, online surveys, etc.
Analyze how people find your store using Magento 2 extensions
You would want to use your marketing resources wisely.
By using analytics tools (like Google Analytics) to research how visitors find your store, you can better focus your marketing efforts on the effective source.
For example, if you get a lot of traffic from Facebook Ads, then it may be worth it to invest more in it. Or, if your customers usually find you through blogs, then you should write more content.
Find your unique selling point
What do you have to offer that no one else can? It can be the story behind your business, your products, or yourself.
Once you know what makes you different, you need to advertise it as much as possible. Include it in your tagline, highlight it on your home page, announce it on social media, etc.
Building your marketing campaigns around your unique selling point is always the best way to get people to come to your store and buy from you.
Simplify customer experience
You want it to be as simple as possible for customers to find and purchase the products they are looking for.
Bad customer experience is one of the top reasons why visitors leave without buying. You should go through the process of finding and purchasing items on your website yourself. Ask your friends and family to be testers, too.
Some common processes that need to be fixed include search, product navigation, and checkout.
Recommended Magento 2 extensions
This is a great solution to enhance the checkout experience in your store and thus reduce the cart abandonment rate.
It is a well-known fact that the long and complicated checkout process is the biggest obstacle to any online business. But with this extension, you can create a simple and user-friendly checkout flow that allows customers to checkout in one step.
It also enables automated filling to save even more time for your customers.
This extension allows creating a smart product filter to help your visitors find their desired products easier and faster.
It also uses the AJAX layered navigation feature to show product filter results without reloading the entire page, so no more waiting time for your buyers.
Focus on customer service
Customers value excellent service.
According to a Zendesk report, 84% of shoppers claimed that customer service is a crucial factor when deciding whether to purchase.
You should create a contact page including a phone number, email address, and any other way to contact you. Add an FAQ page to help people answer some common questions right away.
Most importantly, when your customers contact you, respond quickly. The in-person conversation is rare with online businesses, so you should use the opportunity to build relationships with your customers as much as possible.
Recommended Magento 2 extensions
This extension helps you display all frequently-asked questions fully and stunningly.
It allows you to create a FAQ’s main page and divide them into suitable categories.
The module also allows your customers to submit their questions.
Provide a Magento 2 extensions livechat on your website
Online shoppers mostly rely on chat to communicate with businesses. That’s why you should have chat features on your website.
And since you can’t check the chat 24/7, you should include an autoresponder to inform customers when you will support them. Also, install some Magento 2 extensions that help you immediately answer common and basic questions.
Don’t forget SEO
SEO is probably the most important thing to every online business. Optimizing SEO is like building a brick-and-mortar store on a big crowded street. It helps customers find you easily.
Recommended Magento 2 extensions
This package is the all-in-one SEO solution that has all features you need to optimize your SEO.
Those amazing functions include snippets, breadcrumbs, sitemap, index, meta template, image alt, etc.
With the help of this amazing toolkit, top 1 Google will be within your reach!
Create quality content
One of the most popular behaviors on the internet is Google for the answer.
Thus, creating content that provides interesting and relevant information to your customers can help you improve SEO.
Don’t just write about your products. Write about how your products can solve their problems.
And because search engines prioritize websites that provide consistent content, you should write new posts regularly.
Put customer reviews on product pages
Customers always are apprehensive about the quality of your product/service and whether it is worth their money. And customers always believe in real people more than how you describe your products.
Thus the review is indispensable. If visitors see other consumers have bought a product and appreciate it, it will motivate them to buy.
Don’t be afraid of negative comments. If a product consistently gets bad reviews, it is simply a sign that there is something wrong with your product, and you can address the issues or discontinue the product.
Recommended Magento 2 extensions
This is the perfect extension to enhance the customer review function in your Magento store.
First of all, it allows customers to add pros and cons to their comments about the products.
Secondly, it enriches the rating system with explicit custom rating values. And it helps visualize the product rating ratio with a rating summary graph
Last but not least, it enables voting for helpful or unhelpful reviews.
Showcase your products with high-quality photos
Photos matter. Especially for online businesses, your product photos are the only thing to show buyers how your products look.
You should post more than one image of a product. Salsify reported that 60% of online shoppers need to see three to four images when shopping online.
Also, make sure that the photos accurately represent the products as much as possible.
Recommended Magento 2 extensions
This extension helps you create an image gallery to showcase your products in style.
Moreover, it allows you to not only upload images but videos too. And it supports creating multiple albums on different topics.
Basically, it has everything you need to make an attractive products gallery that can help boost your sales, especially for fashion shops.
Connect with customers through email marketing
Your email list can be the most precious possession of your business, and you should try to collect your customers’ email addresses.
Through emails, you can easily share new products, tips and discounts with your customers.
You can consider creating an email newsletter so your customers hear from you regularly.
Keep shipping costs as low as possible
50% of consumers will abandon their cart because of the shipping fee.
So if possible, build shipping costs into your products’ price so you can offer free shipping.
Another way is to offer free shipping for a minimum order value.
Recommended Magento 2 extensions
This extension enables you to set a minimum cart total to get free shipping.
But the best thing is it allows you to display a free shipping bar on any page of your website, showing your customers the progress towards cart goal to reach free shipping. It is a genius way to practice upsell and cross-sell.
This module also supports customized free shipping amounts and messages for each store view.
Be active on social media
Consistently sharing content on social media is another way to help new customers find you and build loyalty with current customers.
Hootsuite reports that 52% of online brand discovery happens in social feeds. So don’t forget to take advantage of social media.
Conclusion
In this article, we have shown you 13 amazing sales strategies and 1 Magento 2 extensions to help you with your online business.
Using those strategies and modules right, and there is a high chance your sales number will jump over the top.
However, to leverage growth hacking for your business, you will need to enhance every single aspect of your store. And luckily, we have the full collection of all the apps you need.
BROWSE NOW 140+ free and premium Magento Applications from BSS Commerce to extend the functionality of your online store!
We hope this blog is helpful and good luck to you! If you are still not sure which Magento extensions your store is in need of, our Magento Code Audit Service can help you detect all the site issues to come up with the best extensions.
BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.
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