Magento 2 Modules Sales Policy 2024: One Time Payment vs Subscription

by admin

Last year, Adobe made an announcement to support extension subscription models starting November 30, 2021. Quickly after, in early 2022, many well-known Magento 2 module providers officially changed to annual subscription licenses, which is quite shocking news for Magento merchants.

However, many trusted and beloved Magento solution providers still maintain the lifetime purchase license. For example, BSS Commerce promised to always put customers’ benefits first and will keep providing free lifetime updates for all their extensions.

Now that 2022 is about to end, let’s take a quick look at the current sales policy of top Magento extension providers and dig into the pros and cons of each policy.

Magento 2 Modules Sales Policy 2024

Up to now, as we look into the top 8 Magento module providers, only 30% are offering lifetime purchase licenses, while 70% are offering annual subscription licenses for their modules.

To be more specific, team One-Time Payment includes companies like BSS Commerce, WebKul, Mageworx, while team Subscription Payment includes Mageplaza, Amasty, Aheadworks, MageComp and Elsner.

If there aren’t any changes, all providers will continue their current sales policy for the next year – 2023.

Customers’ Reactions On The Policy Switch

As expected, when the company changed to the subscription license policy, old clients felt, as they described: disappointed, disrespected, cheated, scammed, etc.

Old customers complained that the company didn’t keep their promises about free lifetime updates. Obviously, when old customers purchased for an extension, they also purchased for the free updates right of that extension.

So when a company took a U-turn and decided to go against their previous policy, customers’ trust would be broken.

Some customers even want to sue the company for breach of contract.

Pros & Cons of One-Time Payment vs. Subscription Payment

Of course, each payment has its own pros and cons. That’s why some companies go with one option, and others go with the other. Each Magento extension provider company has thought thoroughly about which payment policy will be better for their clients and their business to make a choice.

The table below is the comparison table of One-Time Payment vs. Subscription Payment to customers.

One-Time Payment Subscription Payment
Billing Once time Monthly/Annually
Free lifetime updates v 1-year
Free 1-year support v v


Even though it can be argued that each payment policy will benefit customers in different ways, from a customer’s point of view, surely the one-time payment will be preferred.

BSS Commerce Values Our Clients’ Benefits Beyond Our Profits


With over 10 years of experience, BSS is known for our amazing service and great support.

We care about our customers and always put our customers first. That’s the win-win mindset we established from day 1. Not only do we try to meet your request, but we also seek the best solution to optimize your cost and save your time.

That’s why BSS Commerce chose the one-time payment. And we will continue to offer the lifetime license.

Not only do we provide a free lifetime update for your purchase, but we also offer free 1-year support and free installation. The extended support purchase is available on request. 

Along with that sales policy, our team is working hard every day to catch up with the latest eCommerce trends. We constantly research and develop our products to meet all business needs.

For now, we are actively making our extensions compatible with the PWA solution and Hyva theme – the 2 Magento frontend hottest trends.

Some of our best-sellers are:

CHECK NOW: Full list of BSS Commerce’s Magento extensions to expand your store functionality!


This article has given you an overview of sales policy from top Magento 2 extension providers. We hope this is helpful if you are looking for a solution partner for your business!

BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.

CONTACT NOW to let us know your problems. We are willing to support you every time.


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