In modern society, where each of us has a phone in our pocket and at least possesses a computer or two, online shopping is the norm. And no matter which type of product you purchase, there is always a six-step checkout to finalize the purchase.
But six steps is a long process, and the longer it takes, the harder it is to convert customers through checkout. Magento 2 One Step Checkout is a must to compact all the information in the steps and fasten the checkout phase for buyers for all devices. As a result, your conversion rate and sales will increase.
But there is much to know about One Step Checkout Magento to make the right decision of whether or not you should purchase one, and you can’t absorb them all at once.
Magento Checkout Facts & Statistics
The customers who abandon the checkout process are the first reason store owners need to find a solution for the Magento checkout page. And looking at the cart abandonment statistics might give you an idea.
We can separate customers’ reasons for abandonment into three categories: pricing, usability, and customer intent. As we can relate, pricing and customer’s intent accounted for the most reason why cart being abandoned, 36% and 42%. Usability factors like No Guest Check-Out, Slow Checkout process, Lack of payment options, and Need excessive info only take 22%, but the technicality of the checkout process also plays a significant role here. While price and intentions are more difficult to optimize, the functions of the platform can make changes with a few adjustments.
REMOVE RISKS of cart abandonment NOW with Magento 2 One Step Checkout extension!
Elasticpath did an A/B testing research a while back, and their findings are astounding.
One Step Checkout
The testing results show that the One Step Checkout has outperformed the Multiple Step Checkout by 21.8%, even with the 50/50 traffic redirect at the beginning. The OSC started winning from 300 transactions, and the showdown was apparent after 606 trades.
Apparently, every checkout option has its flaws, and this model is no exception. Magento 2 one-step checkout can be hard to do analytics on checkout performance, or the checkout page will be so long and take more time to load. But believe us, it is still your best choice.
The numbers have pointed out that Magento 2 One Step Checkout has some impacts on the number of customers deciding on a purchase. But how does One Step Checkout Magento differ from the Default One Page & Multiple Page Checkout? If you’re curious about which one is better? Read on.
Comparison between Magento 2 One Step, Default One Page Vs. Multiple Page Checkout: Which is the best?
There’re distinctive differences between Magento 2 One Step Checkout, One Page, and Multiple Step Checkout, but each at the end of checkout suits a different type of customer and serves different business needs.
Magento One Page Checkout is the default function. However, there are two steps on the front page of checkout, and yet they call the method “One page.” This is because both steps are performed on a single page. There is no jumping or reloading to another page.
One page aims to collect most information regarding the purchase and limit the clicks and loads that cause frustration to customers.
By default, One Page Checkout is turned on, and you can configure it at Store>Configuration> Sales > Checkout.
If you want to apply the setting for a specific store view, change the store view. Next, click OK to continue. Set Enable Onepage Checkout to No if you don’t want to use Magento 2 one-page checkout.
Finally, remember to press Save Config.
While Magento 2 One Page Checkout does provide faster checkout with fewer clicks, it slows down the loading speed. It also causes specific difficulties in analyzing the information since the fields are set close to each other. The Magento 2 One Page Checkout also lacks features and design, which doesn’t give it much outside the primary interface. It’s suitable for buyers who want quick checkout and have no problem with the condense fields.
On the other hand, Magento 2 One Step Checkout is all information you require in a purchase packed in one step only. Granted, that Magento 2 One Step Checkout extension is not an out-of-the-box solution, but it is filled with extra features and improves the checkout speed considerably. The One Step Checkout Magento 2 extension negates one of the negative reasons for abandoning the cart: Transparency in shipping and tax details.
However, the same as One Page, the One-step checkout Magento 2 extension also has some drawbacks, such as slow loading and analysis difficulties. The method’s ideal target would be quick on-the-go people and don’t mind compact information, as long as it’s fast.
While the other two are adopted by many eCommerce websites, Multi-step checkout wasn’t supported by Magento due to its inconvenience and possibly checkout interruptions under poor internet conditions. The multi-step approach spread out the checkout fields into 4 – 5 step pages depending on the seller’s configuration. Buyers will have to complete all the steps to finalize their purchase.
Despite the long process of Multi-steps checkout, some perks suit visitors who seek simplicity in the checkout process. Divide into many steps means each step will be more uncomplicated and neatly designed, but the tiring process is often equated with high cart abandonment risks.
Below is the table that summarizes the comparison between Magento 2 One Step Checkout, One Page Checkout, and Multi-steps Checkout.
Swot Analysis of Magento 2 One Step Checkout (Desktop version)
So far, we have analyzed the importance of Magento 2 One Step Checkout in optimizing the usability and speeding the checkout process but let’s dive into how it performs across different devices.
The SWOT table below should show some strengths, weaknesses, opportunities, and threats of Magento 2 One Step Checkout. We will focus on the Strengths section to discuss the advantages of having one-step checkout on Desktop Mode. Moreover, we also show how to early identify your issue before they eat your conversions.
Fewer clicks mean more customers and better conversion rates from the eCommerce site, and there are statistics to back it up. Based on Pymnts’ research, the merchant with a high conversion grade is more likely to allow customers in a quicker payment process.
According to the research, the highest conversion score merchant took an average of 128 seconds and 17 clicks to complete, while on average, eCommerce shoppers at retailers spend 161 seconds with 22 clicks on the site.
Faster Total Checkout Time
You might not believe this, but facts stated that total checkout time does account for the customer’s decision to stick around for purchase. A second slower take away 7% of the initial conversion rate. While it’s true that one-step checkout takes slightly longer in loading, if you account for total checkout time, then Magento 2 one-step checkout is faster than the multi-step checkout method. Why?
Because one-step checkout loads all at ONCE, and multiple steps checkout takes time to load the next step after finishing the last.
Optimized Layout And Great UX – More Streamline Checkout
One Step Checkout Magento provides a neat design and transparency in information that avoids customers from hidden shipping or tax costs. And the one-step checkout process is also better for user navigation as well. Your customers will not have to check back and forth for the information in different steps since there is only one page for checkout with all the information they need.
Way to Early Detection of Issues Before They Affect Your Conversions?
Maintenance can identify all faults with the checkout process that are connected to functionality, usability, or interactive issues (caused by JS errors). If you haven’t updated your website in a long time, your store may have lost a number of potential customers due to undiscovered difficulties.
Our Magento 2 Maintenance staff can assist you if you’re ready to have your website maintained. Not only can we manage Checkout page maintenance, but we can also handle full-site maintenance and provide you with a detailed report detailing which areas are not functioning properly or are delivering bugs.
If you are interested in the full SWOT analysis of Magento 2 One Step Checkout, check the link of the debate we attached to the section above.
Why Magento 2 One Step Checkout Is Ideal For Mobile?
We have already considered the perks of having Magento 2 One Step Checkout on the computer screen, but what about tablets and mobiles?
Mobile eCommerce in recent years has witnessed unprecedented growth, with people spend in a total of 18 billion hours on shopping apps in 2018, as stated in The State of Mobile Report. By 2021, mobile eCommerce sales are expected to account for 54% of total ecommerce sales.
Trust me; it is vital to concern about your mobile one-step checkout influences in this day and time.
Seamless Touch Experience
The first impression on interactions in the checkout is important, and it is more so for mobile devices. The process Magento 2 one-step checkout offers is smooth and uninterrupted. Because there is only one step, users can interact similar to playing games without the annoyance of reloading the browser to the next step.
Mobiles are purposely to be used on the go, and therefore fast checkout is an essential element. Like the desktop version, and in general, quick performance equals explosive sales and tremendously improves conversion rate.
The one-step checkout got all text fields collapsed on one page, which makes it blazing fast on both desktop and mobile devices.
Auto-Detect GeoIP And Auto-Complete Google Addresses
GeoIP and Auto-Complete Google Address are often what customers expected since shopping on phones means they’re already in shortage of time or just lazy to open their laptops, not to mention typing the words.
Responsive On All Devices
One Step Checkout Magento 2 extension is compatible with different screen sizes and resolutions, which means buyers will have the information displayed neatly without zooming in.
It’s not uncommon for customers to stumble across your page and question your credibility before putting their information in the payment field. Magento 2 One Steps Checkout builds trust with customers by guaranteed SAFE Checkout with trusted payment methods, so your customers can have confidence and finish their purchase.
Magento 2 One Step Checkout Options for Businesses
If you have read until this point, then Magento 2 One Step Checkout might be on your buying list, but that doesn’t mean you should spend your budget on any one step checkout you find.
Small business doesn’t have the budget for extravagant features in a Magento Checkout plugin. Asides from the value, the evaluation structure of such investment should be weighed carefully for optimum benefits and minimum expense on your half of the bargain.
Magento 2 one step checkout options for startups and small merchants
Ecommerce businesses are having their moment right now, and due to the pandemic, online shopping trends are on the rise. But at the same time, small businesses need better tools to stand out in the competition.
If you’re new to the game, then you should consider both the features and price of the One Step Checkout extension to purchase. Overall, the extension should be qualified with the assessments below:
- Capacity: The ability to cover the basics and would prefer to have some additional features
- Convenience: Easy to use is a must.
- Communication: It’s only an extension provider but also a partner. Make sure the support and interaction are good through and through.
Consider both features and price; we can recommend for you some options below:
Magento 2 One Step Checkout extension by BSSCommerce – $99
The Magento 2 One Step Checkout is a perfect solution on a budget for small businesses. It is still packed with plenty of awesome features for fast and convenient checkout and also got supported for up to a year by the module provider.
- All-in-one checkout solutions
- Lower price – suitable for small business purchases.
- Great support (FREE 1-year support included)
- Open-source code to optimize
- Include additional features: GeoIP, Order Comment, Delivery Time, etc.
- Don’t have certain options in detail
- The module doesn’t include some advanced features such as order success page, pre-select payment methods (can be compensated with FREE extension), customer attributes, shipping per group.
In addition to the Magento 2 One Step Checkout module, you can also consider some One Step Checkout Magento 2 FREE extensions to make up for the lacking of features, like:
Magento 2 Pre-Select Shipping/Payment by BSSCommerce – FREE
- Allow admin to pre-select and load one shipping method
- Can be applied to both ordinary and multiple addresses checkout.
Magento 2 Order Details on Success Page by BSSCommerce – FREE
- Get order details into Order Success Page
- Display the Thank you message to customers
- Display Shipping and Payment information of customers
- Allow buyers to Reorder, Print order and Continue Shopping on the thank you page
Magento 2 One Step Checkout Options for Large Businesses
On the other hand, if you’re running a large ecommerce store, then you’re looking at buying a fully-function product with dedicated support. The price doesn’t bother you much at this point, but you want a package that can blow your customer’s mind with all the cool features, convince them to make purchases right away.
Then the Magento 2 Checkout Extension Suite is the right choice for you!
Magento 2 Checkout Extension Suite by BSSCommerce
The Magento 2 Checkout Combo comprises all features from Magento 2 One Step Checkout but includes some advanced features and styles to appeal to customers.
- Allows premium features like Order success page, pre-select payment methods, customer attributes, shipping per group.
- In the upcoming update, there will be a new user-friendly style for the checkout page
- All-in-one pulk purchase (Good Compatibility)
- Great Support
- Lifetime updates
- Rather costly than the Magento 2 One Step Checkout extension.
The professionalism, robust features, and great supports you got from the provider are the vital keys to your business success!
This useful pocket handbook has covered all you need to know regarding Magento 2 One Step Checkout, and you can utilize it to make a smart decision in optimizing your store’s checkout process. If you still have any questions, feel free to reach out to us anytime.
BSS Commerce is one of the leading Multi-platform eCommerce solutions and web development services providers in the world. With experienced and certified developers, we commit to bring high-quality products and services to optimize your business effectively.
CONTACT NOW to let us know your problems. We are willing to support you every time.