Choosing between Magento vs Bigcommerce has never been easy for online merchants. Both platforms are rich in features but do not share the same target users. A suitable platform allows store owners to make the best out of given tools and capabilities to create an optimized online store.
Right below are suggested points deciding which platform is right for your business.
First of all, let’s look through some highlights of each platform.
I – The Highlights of Magento vs Bigcommerce
Magento is an open-source ecommerce platform written in PHP and based on Zend Framework. Released in 2008 by Varien, it has continuously been updated through a lot of versions. Businesses can choose between 2 Magento editions: Magento Community (CE) and Magento Enterprise (EE).
Magento Community (also called Magento Open Source) is free to use. Its code can be easily downloaded without any payment and customized by developers.
On the other hand, Magento Enterprise (also called Magento Commerce) offers 2 pricing plans. The premier plan is Magento Commerce Cloud, which combines both Magento Enterprise and hosting.
How popular is Magento? More than 198,000 live websites are using Magento. If we count the websites used to run on this platform, the number is much bigger (over 756,000). The platform is trusted by many world-class companies like Coca-Cola, Ford, Range Rover, etc. because of its robust features, great scalability, and huge support among the community.
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While Magento is a PaaS (Platform-as-a-service), Bigcommerce is a SaaS (Software-as-a-Service). This means that it is a hosted platform. Bigcommerce and Shopify are leaders in SaaS ecommerce solutions. According to BuildWith’s data, around 51,383 live sites are using Bigcommerce. This is much smaller than the number of Magento users.
What makes the difference in the usage between Magento vs Bigcommerce? Don’t skip the following comparison.
II – Magento vs Bigcommerce: The Close Battle
BigCommerce is a hosted platform running on Google Cloud, so you don’t need to worry about seeking the right hosting provider. It goes similarly with the downtime because BigCommerce has an average uptime of more than 99.99%. With BigCommerce web hosting, you get faster page load time and spend less time maintaining your website.
Magento can be hosted on-site, in the cloud, or through a third-party.
With Magento Commerce Cloud, your website is fully hosted and run by Magento. If you choose Magento Open Source, you will have to purchase your domain and hosting. Please note that the Cloud edition is still based on the Platform-as-a-Service (PaaS) model.
Magento vs Bigcommerce: Which platform is more scalable?
For businesses having a plan to expand in the future, scalability is not neglectable. This is because dealing with a high volume of traffic and sales is not easy but needs preparation. The scalability of an ecommerce solution decides if it can handle those things when businesses grow.
Magento is the most scalable platform, making it one of the ideal solutions for large-scale online stores. It allows smooth scale-up of catalog and products in stores with a great inventory management system.
Unlike BigCommerce, Magento can easily process more orders per hour on the same hardware and deal with order volume strikes easily, delivering near-instant service response times for catalog browsing.
What about Bigcommerce? If you decide to scale up with Bigcommerce, you will need to move to higher plans.
2.3 Payment methods
Both Magento and BigCommerce support a diversity of payment gateways. However, Bigcommerce is the winner in terms of quantity. The platform supports more than 40 options, including PayPal, Stripe, Amazon Pay, Authorize.net, etc. However, it doesn’t support such payments as Swedbank, SEB which are popular in many countries.
Magento offers fewer payment gateways. This is not a big drawback because it still integrates the most commonly used payment methods like Paypal, Braintree, or Authorize.Net. For wider needs, businesses can integrate more payment methods in several ways.
2.4 SEO & Marketing
Magento is one of the leading ecommerce solutions that supports a lot of handy SEO settings, which allow merchants to optimize their visibility on search engines. For more advanced functionality, merchants have many choices of third-party modules to integrate into their stores.
Default SEO settings in Magento 2 include:
- Meta data
- Personalized URL
- 301 Redirects
- Canonical tag
- Google tool
Furthermore, Magento 2 has many improvements to SEO over Magento 1, including Auto-Generation and Schema.org features. Auto-Generation is used to set templates for product metadata and Schema.org could help your website rank higher on search engines.
Read more for Basic Knowledge about Magento
In terms of marketing, Magento supports excellent features built-in. Here are some setting sections you shouldn’t miss:
- Promotion: Cart Price Rules, Catalog Price Rules
- Communication: Email templates, Newsletter templates, Newsletter Queue, Newsletter Subscription
- Review monitoring
- Customer engagement
Especially, Magento Commerce Edition offers the next level of marketing with much more premium settings like Gift Registries, Private Sales & Events, Rewards & Loyalty, to Related Product Rules. These settings allow merchants to create diverse marketing actions customized to the right audience.
Regarding SEO, besides basic SEO settings, Bigcommerce comes with some more advanced features like Microdata (Rich Snippets) which improve the appearance of websites on search engines in a more informative way, robots.txt or Google sitemap. Bigcommerce also allows merchants to access a program called support SocialShop that enables you to post promotions on Facebook, Pinterest, and Twitter.
However, Bigcommerce is totally beaten by Magento with its huge set of marketing tools.
Security is where Magento is always at the top of its game with numerous security patches updated frequently. Each patch aims to fix vulnerabilities and remove potential risks of the old versions and keep ecommerce websites secured. For this reason, it is necessary to keep the store’s patch up-to-date. This ecommerce solution is PCI compliant and supports such advanced technologies as Zend Framework, Composer, PHP 7, Symfony, and the integration of SSL Certificate.
What’s more? Magento also employs SHA_256 hashing algorithms for password management. It will determine how the underlying system uses a fixed data value to look up an arbitrary data value, such as a password, and a robust solution makes it easier to avoid having the final data point be compromised in any way.
BigCommerce is not inferior in this aspect. The platform offers enterprise-level security along with hosting and domain name. It is also PCI and ISO/IEC 27001 certified compliant, ensuring that financial transactions are encrypted. It also provides free and paid SSL Certificates. Ecommerce websites based on BigCommerce are secured thanks to multiple security layers to prevent unauthorized access.
However, please keep in mind that Magento allows you to tighten security manually and regularly send crucial updates to maintain it.
2.6 Speed & Performance
Speed is an important metric of an online store that impacts the willingness to purchase of 70% of online shoppers. Is there any difference between the performance of the two platforms? Is Magento or Bigcommerce better in performance?
Being a hosted ecommerce solution, Bigcommerce cannot be customized freely for speed optimization. This limitation might be inconvenient in the long run.
Magento, on the other hand, is well known for its robust scalability and performance. Since it’s a self-hosted platform, store owners can select the server and make any necessary changes to improve the performance metrics. This involves utilizing managed Magento hosting with advanced technologies such as caching mechanism and CDN.
Magento vs Bigcommerce: Which one is for your budget?
Because money is the lifeblood of businesses, pricing is one of the most considered factors before engaging with an ecommerce platform.
Magento Community Edition, as mentioned, is free of charge. This means that its source code is freely downloadable but still gives merchants all critical functionalities of an online store. Additionally, it can also be customizable by developers to satisfy merchants’ needs.
Otherwise, Magento pricing is based on a tiered model regarding different ranges of GMV (gross merchandise value). Magento Enterprise Edition license cost starts from $22,000 per year. For Magento Cloud Edition, the license cost starts from $40,000 per year.
Get prepared with All Must-Known Costs to Build A Magento Website!
Bigcommerce offers 4 levels of pricing plans:
- The Standard Plan supports all the necessary features of an ecommerce website. In this plan, the annual revenue is only permitted up to $50,000.
- The Plus Plan includes all the Standard Plan features and additional features like customer groups and segmentation, persistent cart, or an abandoned cart saver. The annual revenue is permitted up to $180,000.
- The Pro Plan provides additional features, including google customer reviews, faceted search (product filtering), custom SSL. If your revenue surpasses over $400,000 per year, you would be charged for additional fees (+$150/mo for each additional $200,000 in online sales).
- The Enterprise Plan has custom pricing depending on your sales. It covers everything included on the other plans with extras. Users of this plan can experience priority support from the experts.
The two first plans are suitable for new and emerging businesses, while the others are more suitable for fast-growing and established brands. The processing fee for debit/credit cards starts from 2.9% + $0.30 per transaction, applied to all Bigcommerce plans.
As you can see, the cost to set up and run a Magento website can be significantly less costly than a BigCommerce one when calculating the license and transaction fees.
When it comes to the need for support, Magento surely has a bigger community of users, developers, and Magento partners. Because of its popularity, merchants using this platform can find community support or official support without hassles.
With Magento Community Edition, users can reach out to free and trusted sources like Magento DevDocs, Magento Help Center to search for available written documents. Another way is to post a question to the forums like Magento Stack Exchange or Magento Forums, where many members can share the solutions with you. Especially, Magento Forums has a great number of members, which is over 453.000.
Whereas users of Magento Enterprise Edition can experience official support from the Magento team via email or live-chat with well-trained support agents.
Like Magento, Bigcommerce users also have a choice of Bigcommerce Help Center to search for the discussions of concerned topics. Being a paid platform, Bigcommerce also offers 24/7 official support via call, email, or live chat with support staff who deeply understand the platform.
2.9 Ease of use
Since Magento is written on PHP, the platform is fully-customizable according to your needs.
BigCommerce, on the other hand, is much easier for beginners than Magento because people with minimal coding knowledge can easily use it. Another plus of Bigcommerce is that it does offer keyboard shortcuts, which allow you to save much time and effort in store management from the backend.
BigCommerce is also customizable, but it goes with many restrictions, so customization can cost a pretty penny.
2.10 Addons & Extensions
In terms of extension quantity, Magento is the winner.
Magento users can browse Magento Marketplace for thousands of extensions from different 3rd-party providers. This huge store gathers more than 5800 extensions in all categories, from Sales, Marketing, Shipping & Fulfillment, Store Optimization, etc. Every extension listed on this marketplace has been reviewed in both code quality and content. Therefore, merchants can be assured when purchasing any extensions from here.
Bigcommerce users also have a similar marketplace of extensions. However, it provides over 600 apps only. Extensions here are also divided into different groups such as Marketing, Analytic & Reporting, Payment & Security, etc.
III – Choose The Right Platform: Magento or Bigcommere?
Whatever you choose between Magento vs Bigcommerce, it still comes with advantages and disadvantages. The right solution totally depends on your business needs.
Magento is the right solution for businesses having the following features:
- Enterprise-level, global selling
- Require much customization in design and functionality
For any technical support to develop, maintain or optimize Magento websites, BSS Commerce’s specialists and developers can help. They are all certified and have worked on 500+ projects, ensuring to deliver high work quality.
Need a consultation for Magento web development? Let Magento Solution Specialists help you out!
Bigcommerce will be more suitable for merchants that don’t want to have a dedicated developer to support them with the technical aspect.