In the era of technology 4.0, the fact that shoppers use mobile to purchase on e-commerce platforms is gradually surpassing their desktop counterparts. As a result, optimizing the Magento one page checkout experience on your phone is a must.
However, designing a Magento one-step checkout to display the best on the phone is not something that can be learned in a day or two. You need to bear in mind that the experience of mobile customers becomes a more demanding requirement than that of others.
This invisible challenge poses a challenge for both Magento developers and store owners to tailor their checkout pages for different types of customers.
Don’t panic yet! If you are seeking a Magento checkout extension to enhance the customer experience on mobile, this article is for you.
We will help you know how to evaluate what constitutes a sound module for the mobile checkout. Let’s get started!
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Magento 2 One Page Checkout Extension vs. Default One Page Checkout
Before you can evaluate and choose the best solution, it’s necessary to distinguish two confusing concepts for beginners clearly: Magento 2 One Page Checkout extension and Default Magento One Page Checkout.
The fundamental difference is that the former is a module developed by reputable vendors, while the latter is a method by default Magento. The extension is considered an advanced version that improves the drawbacks of default.
Your mobile checkout page will be more amazing when integrated with a trustworthy module.
In this article, you’ll sometimes come across the term Magento 2 One Step Checkout. This is another way of calling the Magento One Page Checkout extension.
We put here the link to a thorough comparison of these two concepts. Let’s read it for better details!
VISIT Magento one step checkout comparison to distinguish common checkout methods.
Best Practises to Have a Perfect Magento One Page Checkout on Mobile
Reserved for Fingers and Touches, Not Mouse Clicks
Needless to say, customers interact with the mobile checkout page with their fingers, rather than using the mouse clicks like on a computer. If you don’t use an extension to overcome this experience, then customers will probably feel uncomfortable when visiting your site.
Data from the in-depth research below will help you better understand how your customers’ touch behaves on the phone.
As such, the first table indicates that in any position, mobile phone users tend to hold in one hand, and this number increases as they stand and move. Along with that, the thumb comes into contact with the phone with a frequency superior to the other fingers, as shown in Table 2.
Although these are approximate and vary depending on individual behavior, it’s also a crucial basis for Magento developers to build a Magento One Page Checkout extension that can optimize customer satisfaction on mobile devices.
The Thumb Zone heat map is also a useful reference. It helps you know how to place valuable content in reachable areas so that customers feel comfortable when surfing on the mobile checkout page.
Don’t underestimate it! The conversion rate will increase significantly if you follow this map to put the content on the page intelligently.
Checkout As Fast As Possible
This is almost an off-the-record rule for any Magento store owners. Speeding up the checkout process is true not only on mobile phones but also for all other devices.
You should be informed that the more time customers spend on the checkout page, the more comfortable they will change their minds. Never let them think for too long!
A perfect mobile Magento one page checkout extension will make the checkout process happen quickly on only 1 page.
In fact, many of the observed abandonment shopping carts happened due to the poor shopping experience on the checkout page.
One way to practice is to present all the critical information such as the total order value, coupon box, the CTA button, and anything the customer might want to know.
Change Gradient Subtly to CTA Buttons
Various store owners have excluded this note from their Magento one page checkout.
Customers’ attention will be drawn to the striking colors. They regard these as instructions to complete their checkout process.
So don’t abuse the bold colors for all buttons on your page. Use lighter hues for less-priority CTAs, and strong ones for more significant subjects.
Custom A Prominent Finish Button
Any professional salesperson needs to comprehend this requirement. Customers have gone through a rather tiring shopping process from selecting items to filling out information.
Thus, they will no longer have the patience to find a hidden end node somewhere.
Adjust the end to end button on the checkout page to be prominent enough for customers to reach their final goal easily.
Clearer Text Fields
The mobile display always causes limitations because the phone space is smaller than computers’. This requires the information fills need to be bigger and brighter, so customers don’t have to bother to zoom in and zoom out.
Allow Guest Checkout
This feature is available on the default Magento one page checkout. The requirement that customers have to log in to buy goods makes many passers-by uncomfortable.
They would rather abandon the shopping cart than go through the registration procedures, no matter how fast the registration process is.
The guest checkout completely overcomes that inconvenience. There’s no need to force customers to engage with your brand by signing in. Once they experience a pleasant one-page checkout and high-quality products, they will automatically come back.
Auto Detect and AutoFill
A Magento One Page Checkout can’t be considered mobile-friendly without the ability to auto-detect and fill out information for customers.
If they have made a purchase or turned on location access, the smart mobile checkout page will be able to read and auto-enter for customers. This saves a considerable amount of time. Thereby, it minimizes the risk of customers becoming frustrated with entering the same information over and over again.
Present Paypal Express Checkout Option
A portion of consumers, especially those who are first-time buyers, will be reluctant to provide their credit card details. Usually, they will tend to opt for more secure payment methods like checkout with Paypal.
Use Top Navigation Menu
We highly recommend placing the navigation bar at the top of your checkout page. Even though customers are about to finish the buying process, they may want to explore more on your site as quickly as possible.
If they have to return to the homepage to visit other topics, chances are they will leave your site. This, therefore, will increase the bounce rate, a negative indicator for your website strength.
Source: Crazy Egg
Test Systems and Setups Constantly
Last but not least, after you’ve found or designed yourself a perfect Magento One Page Checkout extension on mobile, you still need to check and upgrade your system regularly.
Also, all tests and updates must emphasize the speed and ease that the mobile checkout site offers users.
Factors like page load time, input field, and form autofill contribute a big part to the speed of checkout on phones.
As for increased comfort on the checkout page, the key is to raise customer awareness of the checkout process.
The process instructions will be a great support tool to make customers themselves estimate how much time they will spend on the mobile checkout page.
Not only that, but making them feel your site is reputable and secure is a way to maximize customer satisfaction.
You can skim through the below article to gain more methods to enhance the checkout process.
How BSS Magento 2 One Step Checkout is Considered Ideal on Mobile
We uncovered the secrets to creating a perfect Magento one-page checkout extension for mobile. It craves a lot of care and investment, doesn’t it?
Fortunately, your mobile checkout development and overflow testing will be greatly reduced if you take advantage of the Magento 2 One Step Checkout module by BSS.
It is no coincidence that this extension is part of our best-seller collection. In comparison with the best practice above, below will clarify the reasons why the Magento checkout extension is claimed as the ideal choice for the mobile experience.
Comprehensive Touch Experience
First and foremost, a smooth and uninterrupted surfing experience is one of the key factors to the success of a Magento checkout page on mobile devices.
Magento 2 One Step Checkout guarantees that. Customers will savor a pleasant purchase without any problems, just like playing games. The checkout page will no longer cause pain and become more entertaining than ever.
Checkout at Breakneck Speed
To be honest, the explosive sales and improved customers can be achieved thanks to the lightning speed brought by Magento 2 one step checkout.
Both computers and mobile devices help users undergo a checkout process in a blink of an eye.
The checkout page on your phone will not waste time loading the page at all because all text fields are collapsed in just one single page.
Many of our clients have given their compliments to the speed of their checkout page after integrating this module. GIVE IT A TRY, and you won’t regret it!
Displaying CTA buttons prominently is another factor that makes Magento 2 one step checkout an excellent solution for mobile.
Auto-Detect GEOIP and Auto-Complete Google Addresses
Moreover, the automatic GeoIP detection and autocompletion also prove the greatness of this mobile checkout page.
Install it right away to enjoy a dramatic drop in cart abandon rate and a spike in sales!
Responsive on All Devices
No matter what device your customer uses to access, the checkout page can display neatly without requiring any zooming in.
Magento 2 One Step checkout allows the page to fit with even the smallest screens.
Are you worried about how to win customers’ trust? Magento one page checkout extension is the best solution for you.
An additional feature is the display of valid payment methods, according to the admin users’ preferences.
Continuing to reassure customers that these payment methods are safe will build their confidence and purchase from your checkout page.
Besides, following the best practice mentioned above, this Magento one page checkout extension on mobile also accepts Paypal Express Checkout.
Obvious Text Field
It’s no exaggeration to say that Magento 2 One Step Checkout meets 90% of a perfect mobile checkout page. This is definitely a must-have for any Magento store owners to skyrocket your sales and enhance customer retention.
GO IN-DEPTH INTO Magento one page checkout optimization for a brilliant checkout page.
In a nutshell, there are tons of practices entailed to gain yourself a perfect Magento One Page Checkout extension on mobile.
What you should do is analyze customer trends and business vision to improve the quality of your mobile checkout page for a higher conversion rate.
Along with that, it’s essential to consider criteria that make up an ideal mobile checkout. This ensures you can seek an appropriate and well-rated solution for your Magento store development.
BSS Commerce is one of the leading Magento extension providers and web development services globally. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.