Opticle 88 And The “200% Increase In Conversion” Journey

by admin

A visionary leader in the optical industry

Optical 88 (O88), a trailblazer and visionary leader within the optical industry, has established itself as a premier brand in Hong Kong for over 30 years. With a dense system of online and offline stores, O88 has expanded its presence across five countries: Hong Kong, Macau, China, Singapore, Malaysia, and Thailand. Through this extensive network, O88 has served a substantial customer base, solidifying its position as a trusted provider in the optical industry.

Why BSS Commerce?

O88 has been a loyal customer of BSS Commerce since 2019. After the success of O88’s development & integration project, the brand continues to put their trust in BSS and let BSS work on multiple other projects, and, this case is a significant milestone in our long-lasting partnership.

On the way to perfect O88’s service system…

As an industry-leading optical retailer, O88 is constantly striving to innovate and improve its offerings. The brand understands the importance of providing a positive customer experience throughout the service usage process. As a result, in addition to the dense physical stores and the well-built Magento e-shop system, the brand decided to improve its booking system to allow customers to book eye exams online/virtually.

At the time, O88’s Magento system was integrated with Appointedd, a booking system, so online customers could make bookings through Magento, while staff could make bookings through the Appointedd microsite. However, as the brand grows, the number of bookings created by the staff grows exponentially, and the Appointedd microsite cannot keep up. As a result, O88 feels the need to launch this new booking system for O88 staff to book/edit and cancel bookings in order to better serve their customers.

Together, we embarked on a transformative journey

Understanding the needs of O88, the BSS development team analyzed current system issues and checked the customer’s requirements. Then, we customized and added features to the Appointedd app on Odoo to meet the brand’s requirements.

The solutions and technologies that BSS used:

  • Odoo app development and customization
  • Magento development and customization
  • Odoo, Magento, and POS integration
  • New interface for the booking system
  • UX/UI improvement for Odoo and Magento

Our collaboration yielded extraordinary results…

The partnership between O88 and BSS yielded a series of transformative outcomes, igniting a wave of success and propelling the company to new heights.

At the heart of this extraordinary journey was a remarkable 200% increase in conversions. Customers, captivated by the optimized retail experience, were inspired to make more purchases, resulting in a significant boost to the company’s revenue.

But it didn’t stop there…

This surge in sales was just the beginning of a remarkable transformation in customer satisfaction. Using this new booking system, customers can book an eye exam and make a deposit. O88’s staff can also manage & adjust the schedule, as well as contacting & confirming with customers. Most importantly, the system can manage and handle more bookings, which meets O88’s current needs. This is an important feature for the brand because it will contribute to a more complete and seamless customer experience as well as ease the working & management processes of O88’s staff.

These significant achievements not only solidified O88’s position in the market but also paved the way for future growth. By embracing the scalable and adaptable solutions provided by BSS, O88’s gained a competitive edge and remained at the forefront of the optical industry.

If you are looking for a partner who will accompany you in thriving your eCommerce, please do not hesitate to TALK WITH US for further assistance.

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