It’s never comfortable for the customer to face the “out of stock” notification when they are eager to purchase their wanted items. The most common response that store owners often receive in this situation is your potential customers turning away and clicking on your competitors’ websites to order the products you’re recently unavailable.
What a huge loss, right? The deficiency of your store’s items not only steals the chance to increase your sale, but, conversely, increases your viral’s? How annoying!
However, there is a solution that several merchants are using to tackle this issue in their business, especially in the ecommerce field. It’s called Magento 2 Backorder.
If you haven’t decided or are still confused about Magento 2 Backorder, you have come to the right place! This section below will give you general information on the Backorder feature as well as the pros and cons of this module!
Let’s get started!
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Definition Of Backorder In Magento 2
Backorder in eCommerce
Backorders refer to the items that are not currently available but will soon be on the shelf. Customers can purchase backorder items on a website; however, they will not be delivered until they are back in stock.
When merchants decide to process their backorder method, they need to ensure that they will deliver these items as soon as their next batch of inventory arrives. And, on the other hand, their customers are often required to pay for the backorder products right beforehand.
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Magento 2 Backorder
As its name, Magento 2 Backorder is a feature that allows the customers to purchase the out-of-stock items in your store. Moreover, there is a notification system that can alert customers whenever their products are back in stock.
What Is The Difference Between Magento 2 Backorder And Preorder?
Generally, many store owners and even customers can not differentiate between the Magento 2 Backorder and Preorder. Although there is a similarity in the ordering actions when the items are not currently in the inventory, however, these two features in Magento 2 are not the same.
The pre-order feature can fulfill customers’ demand for the not-yet-released products and the desire to get them as soon as they are available. Conversely, this backorder feature is a function that lets customers purchase the used-to-be-in-stock items and get them immediately whenever they’re restocked.
Advantage and Disadvantages of Magento 2 Backorder
Pros of backorder in Magento 2
Allow customers to order out-of-stock products
As we’ve already known, with the Magento 2 backorder, your customers will successfully purchase the product that they’re looking for, even when that item is unavailable. It’s a huge benefit for store owners to retain their customers and increase their sales.
On the customers’ side, this function brings advanced shopping experiences for customers. Imagine when the store’s items are currently out of stock, but you still keep on the checkout to buy your wanted things. What a convenient and satisfying experience, right?
Alert customers about backorder items
Moreover, Magento 2 Backorder has a notification system that can alert customers when they place a backorder. Thus, it reduces the merchant’s need-to-be-done task and announces the buyers about their order as soon as possible, including the proper shipping date and product status.
Estimate customers’ demand for products
Undeniably, it’s difficult to predict customers’ expectations and their demands of a product in the market. However, this feature can help you acquire market insight without any fee included.
Besides, it also aids in estimating required supply and optimizing inventory and warehouse costs, which means you’ll be able to keep optimal inventory levels.
Increase the store’s competitive advantage
Last but not least, with backorder in Magento 2, store owners will be able to add some special discounts for customers when they purchase the out-of-stock items in advance. This method can consider as a promotion of the store and build momentum for customers to place their orders beforehand.
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Cons of backorder in Magento 2
Although there are several advantages of Magento 2 Backorder, there are also some downsides of this feature in Magento 2 default.
Technically, by default, Magento 2 will give you the 03 option:
- No Backorders – if a product’s quantity hits zero, it is considered out-of-stock and cannot be ordered.
- Allow Qty Below 0 – if a product’s quantity falls below zero, it stays in stock and buyers can order it despite the negative quantity.
- Allow Qty Below 0 and Notify Customer – includes all the features of “Allow qty below 0”, and customers receive notifications about their backorder in the shopping cart.
Regardless of which options you choose, there is a drawback in the default that store owners can not restrict the number of products customers can purchase as backorders. The solution for this issue is you must switch to the first option – No backorder.
As a result, though Magento 2 backorder by default is helpful in some situations, it still lacks flexibility when it comes to smoothing the back-ordering process in Magento 2 store.
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Hopely that all the information we provided above will bring you a big picture of Magento 2 Backorder as well as the strength and weaknesses of this functionality. If you are still confused about this backorder feature, don’t hesitate to contact us through the comment section below!
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