What Is The Best Way To Insert Magento 2 Canonical Tag?

Having unique content is one of the key factors in SEO. Search engine crawlers take it low on-site with duplicate content (multiple URLs pointing to the same or similar content).

To solve this, you should explicitly tell Google which URL is authoritative (canonical) for that page. If you do not do this explicitly, Google will choose for you or might consider them both of equal weight, which might lead to unwanted behavior.

What is Canonical Tag

According to Rype Wiki, A canonical tag is an HTML specification that appears in the source code of a website’s header area. It refers to the master page, also known as the canonical URL, for websites that contain the same or similar content. 

If a canonical tag is correctly marked, search engines will only index this source, avoiding duplicate content issues. Moreover, the rel=canonical <link> tag can be added to the code for all duplicate pages, pointing to the canonical page.

Why Canonical Tag is important for SEO in Magento 2

If duplicate content is detected in your site at a high ratio, Google may penalty your domain and decrease the ranking. For an e-commerce site like Magento 2, this is a common problem because of the high variation in URLs. With appropriate use of the canonical tag, you can instruct the crawlers which link should be the original and have all the ranking power. Some suggestions of where to put the tags are:

  • Product page: Product with variations such as size, colors, etc. Product belonging to multiple categories.

READ Magento 2 SEO Plugin: Best Practices For Product Pages to gain the most suitable ways which can apply for your store!

How Magento 2 Canonical Tag Feature Of BSS SEO Extension Can Help You?

Magento 2 SEO extension helps you to place the canonical tag automatically without any help from the developer. You can choose to set the canonical tag as following

  • Magento 2 Canonical Tag for product page

The product page URL may have multiple variations. You can set the canonical to either one of these two options:

  • Short URL path: the shortest URL like  https://yoursite.com/
  • Long URL path: the longest URL, containing category
  • Magento 2 Canonical Tag for category page

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For the category page, we use a specific tag name rel=next and rel=”prev” for the canonical purpose. When implementing this markup, we tell the crawlers to index links, from the component pages/URLs to the series as a whole (i.e., links should not remain dispersed between page-1.html, page-2.html, etc., but be grouped with the sequence)

  • Magento 2 Canonical Tag for Homepage

In case you want to use another URL for canonical of the homepage, admins can use it freely to set one.

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