Using the Magento popup extension allows you to create and show unlimited pop-ups on your Magento store.
Popup is a beautiful annoying creation. Even its creator had to apologize for the discomfort of it.
However, the popup is also considered the most powerful marketing tool because it can attract customers’ attention immediately and effectively.
Thus, Magento popup is widely used by online retailers to promote their ecommerce campaigns, and Magento popup extension is always a hot topic.
In this article, we will walk you through everything you need to know about the Magento popup and introduce you to the best Magento popup extension.
Now let’s go!
What Is Magento 2 Popup?
Table of Contents
First of all, you should understand the definition of the popup.
A popup (also known as a pop-up or a lightbox ad) is a small window that suddenly appears without permission on a websites’ visual interface while browsing a website or clicking a button on the website.
Typically, they pop up on the screen. That is why they are called “popups.”
Popup can come in many different sizes and types. It can be full screen or sidebar, or banner.
Popup has three main functions to marketers:
- Generate subscribers: A popup subscription form where visitors can leave their email addresses and other contact information is very common. It allows you to grow your email list and build relationships with customers.
- Promote specific content: Even the primary purpose of popups is to generate leads, you can also use them to transfer marketing messages (such as discount, countdown time, announcements, cookie policy, etc.)
- Reduce the bounce rate: The bounce rate is a metric that shows how fast a visitor leaves your site, and it can affect your SEO. That’s why marketers use popups to ask for visitors’ contact information to enable further communication. This kind of popup usually appears when a visitor is about to close the tab or leave the website.
Overall, Magento popup is a digital advertisement designed to help eCommerce store owners increase conversion rates and gain more quality customers.
As we mentioned above, the popup is a beautiful and annoying creation. It is very controversial.
But why?
Read the content below where we talk about the advantages and disadvantages of the Magento popup:
Advantages of popup
Visibility
The most obvious advantage of popup is its visibility. It’s the first thing that users see when they visit your website, and it immediately catches their attention.
In terms of grabbing the users’ attention, popups are proved to be 50% more effective than banners.
Users cannot ignore popups.
Customization
You can customize your popup ads to show your branding and to send messages you want your visitors to see on your website.
You can also provide necessary clickable options.
Increase in traffic conversion
Studies show that popups are 13 times more effective than standard banners at generating clicks and opt-in subscribers.
Thus, using popups is a fantastic way to increase followers.
Instant feedback from customers
You can set a feedback popup so your customers can easily get in touch with you when they have immediate concerns, complaints or inquiries.
This way, you can know immediately how your customers feel about your products and services.
Disadvantages of popup
A big turn-off
If not implemented correctly, the popup can drive away your current audience.
After all, most people still find pop ups annoying, so you must be careful when designing popups on your website.
Intrusive
As much as popups catch people’s attention, popups can be really distracting, too, since they take away your visitors’ attention from your main content.
If pop-ups are not properly implemented, it can lead to high bounce rates, which hurt your SEO.
Spammy
Multiple popups all over your website will be translated to “spam.” As a result, your brand’s reputation can be affected negatively.
Popup blockers
Some tech-savvy consumers are using ad blockers to block any kind of advertising out of their browsers.
And clearly, if they don’t see your popup, then your popup serves no purpose.
Why Do You Need Magento Popup Extension?
For the best results, you should follow these best popup practices:
- Have a well-optimized design
- Show based on the right display and targeting rules
- Have a clear call to action
- Include a clear closing button
- Load fast on a website
- Be easy to create and add to a website
And Magento popup extension is the perfect solution to achieve these qualities.
It gives store owners full control to create and manage attractive popups for their Magento website.
Admins can set time, position, place, and other display principles of pop-ups depending on their purposes.
It will help store owners gain customers’ attention and boost sales more effectively.
Not to mention, the Magento popup extension is simple to be installed without any coding expertise.
However, we understand that it can be hard to choose the best one among hundreds of Magento popup extensions in the market.
So in the next part, we will introduce the only Magento popup extension you need. And guarantee you won’t be disappointed!
The Only Magento Popup Extension You Need
Hereby, we want to introduce the best Magento popup extension: Magento 2 Popup developed by BSS company.
INSTALL Magento 2 Popup NOW to optimize popups on your store!
The BSS company has been named Adobe Bronze Solution, so there’s no doubt about the quality of their extensions.
But the reason we are so confident to say that this is the best Magento popup extension is that, at the price of only $119, Magento 2 Popup has an incredible list of features.
Technically, this tool allows you to customize any aspect of the Magento 2 popup on your store.
Here is the shortlist of its highlight features:
Create different types of Magento 2 popup
This Magento 2 popup module allows you to create so many types of popup, such as:
- Image with CTA link
- Video
- Promotional messages
- Banners
- Contact form
- Subscribe box
- Product widgets
And it also provides you with five highly-converting Magento popup templates, including:
- Contact Form to gather leads and get connected to your customer.
- Age Verification to ensure your customer demographic.
- Newsletter Subscription to build and grow your email list.
- Social Sharing to get exposure on social media.
- Hot Deals with product listing to boost sales to Mars.
Thanks to those, you can easily and quickly visualize your popups.
Set up display
This popup tool allows you to display your popup on any page of your Magento website, from your homepage to the product page to the checkout page, etc.
But not just that, it also allows you to custom popup display rules based on users’ behavior:
- Display popup after visitors spend X amount of time on the site
- Display popup after visitors scroll page by X percent
- Display popup after visitors view X pages
- Display popup immediately when visitors open the website
Target popup to customer groups and store view
To provide each customer group with a different approach, Magento 2 Popup extension allows you to set each popup to reach a distinguished group and store view.
For example, you can set the newsletter popup or login popup to be only shown to not-logged-in customers to gain more subscribers.
Visible on pages up to 6 positions
Using this Magento Popup extension, you can set up your popups to be visible at six different positions:
- Top Left
- Top Center
- Top Right
- Middle Left
- Middle Center
- Middle Right
Set the valid date, the cookie expires, timer for popup display
With this Magento popup module, the admin can choose the start and end date for each popup period.
This feature will be perfect for when you want to set pop-ups for marketing campaigns that only last for a specific time, a holiday deal, for example.
Admin can also custom the popup to auto-close after X seconds.
Offer six fascinating animations for Magento popup
Magento 2 Popup allows admin to add attractive effects for the popup entrance:
- Zoom
- Zoom-out
- Horizontal Move
- Moe from Top
- 3D Unfold
- None
Other features
There are still a lot of amazing features that this extension brings to you.
Check out the full list of features:
- Create different types of popup
- Set up display rules and pages
- Target popup to customer groups and store views.
- Visible on pages up to 6 positions
- Offer six fascinating animations for pop-up
- Config valid date, the cookie expires, timer for popup display
- Responsive on all devices
Conclusion
In this article, we have shown you everything about Magento popup and introduced you to the only Magento popup extension you need to take full advantage of popups on your store.
Once again, we guarantee that BSS’s Magento 2 Popup is the perfect solution for your store.
We hope this is helpful and good luck to you!
BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.
CONTACT NOW to let us know your problems. We are willing to support you every time.
