As can be seen from our BIG IDEA “Everything You Need to Know about Magento,” there is an out-of-box set of built-in features in Magento 2 that you can exploit to keep up with the increasingly complicated eCommerce operations as well as stay ahead of the growing customer demands.
Core Features for Both Magento 2 Open Source and Magento 2 Commerce
Magento team usually develops two editions for each version, including Magento 2 Open Source (once-called Magento 2 Community Edition) and Magento 2 Commerce (once-called Magento 2 Enterprise Edition). Simply speaking, the Commerce is the advanced edition of the Open Source that you have to pay around $22,000 – $125,000 per year. However, whichever you choose, you can get the most out of the following shared features.
1. Catalog Management
Thanks to Magento 2 rich catalog features, merchants can easily control over categories, products, inventory, price, images, and videos, etc.
Product: When it comes to product management, Magento 2 supports up to 6 product types under the flexible product workspace. Each of them is built-in-logic to fit with specific merchandises using dynamic attributes – the backbones of Magento’s other features. Honestly, you might feel complicated at first with so many customizations under the hood. However, it turns out to possibly create any type of product, which is limited to other simpler platform. Whether there are thousands of items, the management is still smooth with smart filter tool.
Category: All generated items can be organized into different categories. That way, customers will find it convenient to navigate around the website and finally drive to purchase decision.
Catalog Browsing: These Magento 2 features bring customers with faster and happier shopping experience. They can browse throughout categories with the smart search engine using search box, layered navigation, breadcrumb, attribute search weight, advanced search. Even more, merchants can restrict specific categories and products visibly to customer groups for better-targeted marketing actions.
Product Browsing: Items in stores are well-displayed with comprehensive information for customers to browse: multiple images per product; stock indication; regular price & advanced prices (special price, tier price, price range, etc.); “Add to Compare” and “Add to Wishlist” options; show product rating and reviews.
2. Content Management
In eCommerce business, content is still the king to support customers with valuable information and make your online stores outstanding from other competitors. Being of the most advanced CMS platforms, Magento 2 is equipped with a powerful Content Management System to create rich content including CMS pages, widgets, as well as CMS blocks.
Magento 2 Widgets: This tool makes it possible to stick any catalog link, product list or created content throughout the Magento 2 stores, not only to improve frontend display but to boost sales also. There are 9 widget types available: CMS Page Link, CMS Static Block, Catalog Category Link, Catalog New Product List, Catalog Product Link, Catalog Products List, Order and Returns, Recently Compared Products, and Recently Viewed Products. Which to choose will decide the type of content and location to display.
Magento 2 CMS Blocks: Similar to CMS Pages, you can make use of WYSIWYG editor to build Magento 2 content blocks. However, CMS Pages is possibly located independently while blocks can only be attached to almost anywhere on site using the widget.
Magento 2 Design and Themes: Fully customizable design and themes are another functionality making Magento 2 surpass other content management system platforms. Besides the default themes and layouts, feel free to update the new design to CMS pages, widgets, blocks, or even product pages and category pages as wanted.
Further reading: Magento 2 Themes and How to Choose the Right Themes for Websites
3. Marketing Support
You have already created all products and necessary content, haven’t you? Now, it is high time to get other marketing strategies involved to drive your bottom lines. Magento 2 has out-of-box marketing tools right at your fingertips.
Promotions: Naturally, shoppers love sales and discounts. Hence, do not leave promotions out if you want to encourage customers’ engagement and get much paid. For example:
- Offer attractive discounts for a number of items on special vacations, say, Valentine, Black Friday, Christmas, Summer Sales, etc.
- Send loyal customers with the coupon code to trigger them for more coming back
- Free shipping for orders reaching a certain amount.
With Magento 2 features, such tasks are easily performed in a matter of minutes by defining flexible conditions for Catalog Price Rules and Cart Price Rules. Afterward, the promotions will spring into action whenever the set rules are met.
Communications (Email Marketing): The better you get in touch with customers as well as stay informed of online stores, the more successful your business will be likely to become. In Magento 2, all types of email sent to customers can be customized with email templates; brand logo; and comprehensive content. What’s more, Magento 2 provides a smart space to manage all site subscribers and set up to regularly send them newsletters. Such marketing actions will remind customers of your brand, then drive significant traffic to your sites.
SEO & Search: You must have heard more than once that Magento is of the most SEO-friendly ecommerce open source, mustn’t you?
No wonder, you have known the right. Magento 2 supports various SEO best practices, such as URL Rewrites, Metadata, Site Map, Catalog Navigation, and many more.
Check the detail: All Default Magento 2 SEO Features.
As noted above, when it comes to search capabilities, Magento 2 features satisfy customers with smart search engines.
- Catalog Navigation: top navigation, layered navigation, breadcrumb trail, product listing, and pagination controls.
- Catalog Search: quick search box, search results page, advanced search page, and a weighted search.
- Search Terms: popular search terms, adding search terms, and search terms report.
Others: Also, take customer reviews in User Content, dot mailers included in Marketing Automation, and social Facebook connector in Social into consideration to make the most out of Magento 2 Marketing features.
4. Cart & Checkout
When shoppers add items to cart, they are very near to the final purchase decision. Hence, it is essential to provide a smooth and customer-friendly experience to minimize the cart abandonment rate.
Informative Shopping Cart Page: Luckily, Magento 2 supports this task well with mini cart and shopping cart page – where customers can check all added products before proceeding to checkout. Even better, cart page is the ideal place to show off cross-sell list to boost last items.
Integrated Checkout Process: Believe it or not, checkout is the make or break point in the eCommerce experience. Compared to Magento 1, checkout process has become much more straightforward with clean display in 2 steps: Shipping and Review & Payments.
Payment: Both Magento 2 Open Source and Magento 2 Enterprise support a wide range of payment methods from offline to online such as COD, Check/Money Order, Bank Transfer, Purchase Order, Paypal, Braintree, etc. Such Magento 2 features allow customers and merchants to pay and receive the payment at their convenience and safety. Even more, Magento 2 offers an ideal space called Magento Marketplace to search and integrate other reliable payment gateways as wanted.
Shipping: Rather than offer a single shipping method for all over, online websites which support a variety of shipping methods will have the higher conversion rate. In Magento 2, merchants can easily make use of the basic shipping methods including free shipping, table rates, flat rate, or dimensional weight. In case, you integrate with one or many supported carriers, say UPS, FedEx, DHL, you even do not need to bother the shipping rate information since it is automatically downloaded based on your settings and customers’ choice.
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5. Order Management
Order management is the process to take all people, processes, and partnership into account to fulfill the order. In a nutshell, both store owners and online customers need to keep control over the order.
On the one hand, there is an order workspace for the admin to manage all order information and take order actions (cancel, hold, unhold, create shipment, create invoice, and create credit memo.) In Magento 2, order management usually follows the workflow as below.
On the other hand, buyers can also check their orders from the frontend.
Logged-in Customers: On Account Dashboard, they can access all purchases in My Orders tab. Orders can be checked and resubmitted as the new orders.
Guest Customers: If the admin enables Order and Returns link, guest shoppers can track their orders easily by filling out the necessary information.
6. Customer Management
Customer management is integral for every business, especially in ecommerce industry to keep control of orders and maintain the relationship with shoppers via emails or marketing actions. Magento 2 gives merchants the ability to manage all registered customers, check the list of currently online users, as well as assign customers to the specific group.
In customer grid, merchants can view, track, update customer profile, delete the account, and even create an account as wanted.
Beside the default customer groups including General, Not Logged In, and Wholesale, the admin can generate other groups to assign accounts for better management; such customer groups are also critical to apply other Magento 2 features.
Read more on: How to Manage Magento 2 Customer Features
7. Store Management
One reason why there are more and more store owners at all scales choosing Magento is that this platform supports hierarchy structure to create multiple websites, each of which can have multiple stores, and a store can have multiple store views. All are managed in one Admin panel only.
Such the flexibility of multiple store views, multiple stores, and multiple websites in combination with settings of taxes, currencies, and attributes supports global business very well.
Take a closer look at Overview of Magento Store Hierarchy
8. System Management
In this section, merchants are allowed transferring data (products, pricing, customers, and tax rate) by importing or exporting via CSV file. Furthermore, system management involves setting up Admin roles and permissions, scanning security, as well as reviewing security best practices. Extensions and integration into websites are also available here to install for the peak performance.
To ensure websites security, Magento 2 also provides tools to perform routine index and cache management, back up the system, and manage scheduled operations.
Quick Check: Is Your Magento 2 Website Secure?
9. Analytics and Reporting
Reporting is an integral part to keep a close track of Magento 2 website operation. As can be seen from the Reports Menu, merchants can get updated data on Marketing efforts, sales performance, products statistics, and customer activities.
Google Universal Analytics supported by Google Analytics tool is an out-of-box Magento 2 feature you must check to gain insight into your business to take the right actions to succeed.
Advanced Features in Magento 2 Commerce over Magento 2 Open Source
Lots of merchants, normally medium to large businesses, are willing to pay monthly pricing around $2,000 and more to hire Magento 2 Open Source. Obviously, this paid platform comes with premium support and a set of more robust features as well.
Besides, there are more Magento 2 features and customizations under the hood that are worth exploring.
Can You Use Magento 2 Commerce Features Right in Your Open Source?
Yes, you definitely can!
Instead of spending thousands of dollars per year, now you possibly improve your Magento 2 Open Source with Magento 2 extensions having similar functionalities with Magento 2 Commerce features. Along with those extensions are premium supports: Free Installation – Free Lifetime Update – Free 1-Year Support!
Gift Card for Magento 2: Create any number of the gift card, then sell them as products (Pre-purchase now for 20% OFF)
Promotion Bars for Magento 2: Bring promotion campaigns directly into customers’ eye with catchy promotion bars.
Store Credit for Magento 2: Add store credit to reward customer loyalty or pay for a refund, then trigger buyers for more coming back to spend credit account.
Admin Action Log for Magento 2: Keep tight control of admin team activities to take timely actions.
B2B Extensions for Magento 2: Empower wholesale buying and selling with dozens of well-coded extensions.