Top 6 Best Email Marketing Services for Your Business 2024

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“Email is the king of the marketing world”. 

Email marketing is the best way to connect with your visitors, a quick way to engage with your leads and nurture them into loyal customers. It also gives you the highest return on investment (ROI) among marketing channels – an impressive 4,400% ROI.  

But firstly, to deliver a successful Email Marketing campaign, the most important for your business is to use the best email marketing service that has all the features you need.

Nowadays, most email marketing services will have similar features. That is why we have no reason to feel overwhelmed. In this article, we will help you find the best email marketing tools and review email marketing services for your situation.

Top 6 Best Email Marketing Services For Business

1. Moosend

Moosend, one of the most powerful email marketing platforms globally, offers the best marketing services for any business. Its platform contains the best-of-all-time features, the most modern automation.

With Moosend, you can easily manage email marketing campaigns, as well as design and send outstanding newsletters to attract your customers. Besides, you will have a chance to save time due to the free access to a huge collection of pre-designed templates.

Moosend prioritizes trust and data security, ensuring customers’ data is stored safely within the EU. They offer three packages: Free, Pro, and Enterprise, with the Pro package being the most popular. By opting for annual plans, customers can enjoy a more favorable price of $8/month for the Pro package. Additionally, Moosend provides a free trial for its services.

From a small startup in 2011, Moosend has grown and served thousands of customers globally. And the majority were fully satisfied with their services.

Review of Moosend email marketing services below:

Pros:

• Affordable price
• Free access to pre-design templates collection
• Data security guarantee
• Easy-to-use email marketing platform with drag & drop editor
• Highest converting automation workflows to onboard users, avoid abandoned cart, lead scoring, send offer automatically
• Easy to keep track of customers’ activities with behaviors analysis
• Fancy landing page builder & subscription forms to collect customers’ database
• No need for designing experts with fantastic tools to create the most beautiful landing pages

Cons:

• Spam appeared sometimes
• Lack of a few integrations, for example, popular SaaS
• UI needs to be upgraded
• Limitation of free access to pre-made templates

2. Omnisend

When it comes to the best email marketing services, Omnisend is a great option for anyone in ecommerce. Additionally, offering sophisticated features in a visual, easy-to-use platform, Omnisend is a one-stop-shop for all of your email marketing needs. 

Omnisend enables users to create stunning emails and powerful automation workflows quickly. It provides templates for easy setup and inspiration. Moreover, Omnisend offers comprehensive automation, integrating email, SMS, and push notifications in the same workflow for seamless omnichannel messaging. The platform also supports integration with Google and Facebook for retargeting ads. The best part is the free trial, offering almost all features for up to 250 subscribers. From there, users can opt for the Standard plan at $16/month or the Pro plan starting at $59/month for unlimited email sends and priority support.

Top-rated across the Shopify App store, Capterra, and G2 Crowd, Omnisend’s customers love to rave about this easy-to-use platform. 

Pros:

• Great price to value ratio
• The free plan allows you to test everything
• Ability to add several channels to a single automation workflow
• Visual drag-and-drop editor for emails, automation, forms, SMS, and more
• List building tools: embeddable forms, pop-ups, landing pages, gamified forms
• Templates for emails and workflows that are 100% customizable
• Smart segmentation for targeting based on shopping behavior
• Lifecycle targeting to help you retain and cherish your customers
• Advanced metrics dashboard and sales reporting

Cons:

• No mobile app

3. Constant Contact

Constant Contact is one of the largest leaders in email marketing services.  It is also the most friendly email marketing service for beginners. You can easily schedule your email lists, contacts, email templates, the marketing calendar, and more to send to your contacts.

Once you’ve registered your accounts, you can customize messages with the easy-to-use drag-and-drop builder from more than 100 of their pre-built and mobile-optimized templates. 

In addition, email automation is a key benefit of Constant Contact (welcome messages for new subscribers, email campaigns, email to celebrate specific events..)

Review of email marketing services Constant Contact :

Pros: 

• Great email tools, great templates, interesting features such as event management
• Easy gathering of contacts: users can easily import contacts from email platforms such as Outlook and Gmail
• Deliverability rate: they have consistently performed well in our deliverability rate

Cons:

• The very poor price-performance ratio in the comparison between the other tools
•  Expensive
• They offer basic automation, we need some other sophisticated and flexible workflow tools
• Database management is a problem for unsubscribed members without apparent reason

4. Mailchimp

Mailchimp is the best email marketing service platform today. It spreads out over 175 countries with various ad tools, and their email marketing services have over 300 integrations that will help you match their tool to your business.

Since BSS Commerce uses it, we know it is effective to grow and stick with your customer’s database. Best of all, Mailchimp has added landing pages, many of the advanced features and a forever free email marketing service plan.

The free Mailchimp plan allows you to send 12,000 emails to 2,000 subscribers. It offers easy integration with various platforms like WordPress, Magento, and Shopify. However, the free plan lacks advanced features like send-time optimization and multivariate testing. Mailchimp’s marketing automation functions are limited, and their customer support may be slow and not of the highest quality.

Review of email marketing services Mailchimp below:

Pros: 

• Easy to use and customize email templates as you want: drag-n-drop editor, code your own, import HTML
• Mobile-friendly email templates: much more efficient than hand-coding when you send common emails to clients and devices
• Built with eCommerce opt-in automation ideals
• High deliverability rate and options
• A/B testing of emails, subject line research tool -best on large audience lists
• Be easy to understand and operate
• Integrate with a ton of email marketing, as well as eCommerce platforms

Cons:

• The list segmentation is pretty basic. Even we do not want to spam our customers then we get the Premium plan, we do not completely satisfy with the segmentation
• In a comparison of email marketing services, Sign-up forms are not as attractive as those of Hubspot or ConvertKit
• Following the best practices might make your account get suspended or canceled

Mailchimp pricing starts at $9.99 per month and does offer a free version and free trial.

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5. HubSpot

Hubspot is the leader in marketing automation and delivers solid email marketing capabilities. It offers a nice mix of workflow features with a wide range of tools that allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.

Besides, you can easily customize your layout, personalize your emails to boost your open rates and click-through rates with ease.

The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50/month.

Review of email marketing services HubSpot below:

Pros:

• Easy to use: HubSpot is a beautifully designed product with no code required for the business owner. They give complexity of marketing software which helps in generating leads and easy to integrate.
• 7-day free trial and flexible pricing: While most of the marketing automation requires a high setup fee, no trials, and long contracts, they are one of the only tools that have a free version. They give us a chance to use a free trial with the Chrome addon to track email opens.
• Educating their users: Their blog is an outstanding place for invitation business owners to learn more about online/email marketing. This is a helpful aspect of Hubspot because they are investing in educating their customers.
• ALL tools in one place: With everything in one place such as powerful content, feature-rich system, convenient Lps tools, great job on social media, CRM, and sales functionally to gave a deep reach into business workflows.

Cons

•  Free a 12-month contract: marketing automation is a long-term tool, and HubSpot typically bills annually based on your chosen plan. The plans range from $200/month to $5000/month, with a basic onboarding fee of $600 for the pro plan and $3000 for the highest plan. While a month-on-month contract would be ideal, the onboarding fee can be managed through a certified HubSpot agency partner.
• No A/B testing in their basic and Pro package: if you want A/B testing for optimizing email campaigns and for landing pages, Hubspot only available to the Enterprise subscription plan ($2,400/month). In comparison to email marketing services like Mailchimp, which includes A/B testing features start at $10/month and landing pages apps cost from $49-$199/month.
• Training fee: new customers are required to pay a minimum of $600 to $5000, depending on their plan. It might be an issue for companies with limited marketing and sale budgets.
• NO free technical: you have to pay for ongoing technical support.
• Most tools offered by Hubspot are free anywhere: we can find the other tools which are the same as these Hubspot tools for free or cheaper.

6. Sendinblue

Sendinblue is an easy-to-use email and SMS marketing service designed with simplicity in mind. This marketing software platform lets you send up to 30 million automated emails and text messages per day, but all your emails will have their branding. 

Sendinblue offers excellent email creation tools, including beginner-friendly drag-and-drop features. Additionally, their platform provides a forms tool for lead generation, transactional emails, workflows, and user segmentation.

Moreover, users can access pre-made automation campaigns or create custom ones to meet their business goals. Sendinblue also is budget-friendly, with a free plan offering 300 emails per day and unlimited contacts, making it suitable for businesses with lower budgets.

Reviews of email marketing services Sendinblue :

Pros : 

• Simple users interface
• Easy to format and get emails looking nice in all email clients
• Adding unsubscribe feature to emails is quick and painless
• Scheduled emails easily and very reliable
• SMS campaigns
• Responsive design templates are available
• Transactional and autoresponder email options
• A free plan offers

Cons: 

• Templates are limited
• Account set-up can be confusing
• No phone support: Not having an iPhone app to see reports and handle at least the basic operations.
• Integrations are limited but sometimes landing pages get a lot of trouble.

SendinBlue apart from other competitors is their pricing plan (SMS credits separately with no expiry date) based on the number of emails you send.

Email Plans:

• Free – $0 for 300 emails per day and unlimited contacts.
• Lite – $25/month for 40,000 emails per month and no daily sending limit.
• Essential – $39/month for 60,000 emails per month and the ability to remove the Sendinblue logo from emails.
• Premium – $66/month for 120,000 emails per month and marketing automation features.
• Enterprise – Price varies and includes all premium features, dedicated account manager, priority support, and more.

7. Drip

Drip is a powerful email marketing service for eCommerce.Drip offers a wide range of tools to make marketing automation, sales funnels, and personalization easy that you can track valuable commerce metrics related to customers’ intent and purchase behavior.

If you are selling products online, you can consider Drip. For sure, Drip will be a top choice for your online store because it integrates with WordPress, WooCommerce, Facebook Ads.

The platform offers intelligent marketing automation tools, advanced email segmenting, list groups, and a visual workflow builder. It also allows reaching customers through various touchpoints, including email marketing, based on CRM data. Besides, this CRM feature enables deeper customer conversations and timely email sending, providing valuable insights into purchase intent and behavior to enhance profitability.

Email Plans:

• Basic – The Basic plan costs $49/month for up to 2500 active subscribers.
• Pro – The Pro plan costs $122/month for up to 5000 active subscribers.
• Enterprise – The cost varies for this plan and is for people who have more than 5000 active subscribers.

Reviews of email marketing services Drip :

Pros:

• A tag-based structure
• Complex events and tracking
• Powerful visual automation builder
• Automatic resend to unopened announcements
• Integration with Zapier
• Exceptional support channels

Cons: 

• Restricted split-testing ability
• Inadequate form builder
• Limited template library

Conclusion

Here are 6 examples of the best email marketing services that give you a lot of choices to get started with email marketing. Each service includes specific pros and cons, hence, it is essential to take careful consideration to choose which one is the most suitable for your business. 

BSS Commerce is one of the leading Multi-platform eCommerce solutions and Magento web development services providers in the world. With experienced and certified developers, we commit to bringing high-quality products and services to optimize your business effectively. Talk to our expert now!