Best Magento 2 abandoned cart extensions free & paid

9 Best Magento 2 Abandoned Cart Extension Free & Paid

by Lily Tran

Do you know the general average cart abandonment rate of 70.19% (Baymard Institute)? Have you ever found the time on page and bounce rate are good but the abandonment cart rate is not? Many times, low conversion is caused by high abandoned cart rates.

That’s the time you need to optimize your shopping cart. However, now there are many useful options for Magento 2 abandoned cart extension free & paid and you might find it hard to choose which one to address this problem.

Let us help you!

Why do you need a Magento 2 abandoned cart extension?


But first off, what is an abandoned cart? It is a status when a potential consumer begins the checkout process for an online order but drops out of it before completing the transaction. Shopping cart abandonment is a critical component of the online shopping experience that needs to be monitored closely.

Besides the definition, there is another you should know – cart abandonment rate. It shows the percentage of interested potential customers who abandon their shopping carts, compared to the percentage of the total number of shopping carts formed.

The higher the cart abandonment rate is, the lower the website performance is. It directly impacts your business revenue and development. This is why you need to take quick action when you see the signs. And the fastest and most effective way is to get an extension to aid you in minimize Magento 2 abandoned carts.

Let’s take a look at our 9 suggestions for Magento 2 abandoned cart extension free and paid below!

Magento 2 Abandoned Cart Extension Free: Top 3 You Can Try

Abandoned Cart Email by CO-WELL Co,.LTD


The big advantage of this Magento 2 abandoned cart email extension free is to give reminders to customers about their not purchased products in the shopping cart. And urging them to return to the online store and complete their purchases.

Based on shop owners’ set conditions such as the number of goods in the abandoned cart, order value, and quantity of selected products in stock, customers who have forgotten their selected products will receive auto-email.

This plugin enables you to create email templates, schedules, and custom rules and properly monitor the history of sent emails. You will no longer be concerned about losing potential consumers if you use this solution.

Price: Free

Highlight features:

  • Sends email reminders automatically
  • Build email schedules, conditions, and rules easily
  • Send an infinite number of all-in-one emails
  • Track the status of sent emails and resend undelivered emails
  • Support 6 product types all

Abandoned Carts Email Marketing by Recapture

Recapture-Abandoned-Carts-Email-Marketing-Magento 2 Abandoned Cart extension free

Most e-commerce business owners have no idea how many customers add items to their cart and then leave without making a purchase. Don’t be disappointed! Get this Magento 2 abandoned cart extension free now.

Recapture Abandoned Carts Email Marketing is especially useful for analyzing your cart by collecting full data. Then, it provides you with guidance on how to proceed. Set up your campaigns and provide a discount or special offer to clients who abandon their carts. Customers can reclaim their abandoned cart and complete checkout with only one click.

Price: Free

Highlight features:

  • Free analytics and report
  • List top 10 most abandoned products
  • Set time to send customers who have abandoned their cart
  • Create segments for each campaign

Shopping Cart Notifications by MageWorkShop


Some web stores do not notify the customer whether or not the item has been added. Hence, it causes the misunderstanding that the web does not work properly, leading to abandonment.

There’s a Magento 2 abandoned cart extension free called Shopping Cart Notifications which visualizes the client adding a product to their shopping cart. On the category page, the extension displays an animated confirmation. From there, customers can easily add any product to their cart and continue shopping without having to go to the product page.

Price: Free

Highlight features:

  • Allow customers to know whether products are added to cart or not
  • Show a small-sized loader while adding the product to the cart
  • Set up the loading time

>>> Optimize your shopping cart with 10+ best Magento shopping cart extensions!

6 Paid Magento Cart Abandonment Extensions You Should Not Ignore

Besides some noticeable Magento 2 abandoned cart extension free options, there are plenty of other premium ones with more features and of course, come with certain prices.

Magento 2 Ajax Add to Cart by BSS Commerce

bss commerce ajax add to cart

Targeting enhancing customer shopping experience, this Magento 2 ajax add to cart extension can optimize abandoned cart status. When users click the Add to Cart button on the product listing or category pages, this module allows you to show a preview product details popup. Hence, customers are not redirected to another page to complete their purchasing action.

This module also brings extra opportunities to boost sales where the admin can display unlimited related, up-sell, and cross-sell products in the shopping popup.


  • Community: $89
  • Enterprise: +$150

Highlight features:

  • Work well with 6 Magento types of product
  • Allow revising cart before closing sales without reloading the page
  • Responsive design for both mobile and tablet
  • Customize the design and all elements in the popup to match website theme
  • Show popups when adding to cart from any page, including the product page, catalog page, and search result page
  • Set up a timer for Auto-closing Popup.

>>> You might need the details of How To Enable Ajax Add To Cart Magento 2 For Product Widget

Abandoned Cart Email by Aheadworks


This extension for Magento 2 by this vendor adds an easy-to-use feature that will bring shoppers back to your store.

Create effective emails, set up automatic mailings, and choose products and carts that fall under the abandoned cart guidelines. To guarantee that your return campaigns work successfully, save emails in the database and examine the mail log at any moment.


  • Community: $129
  • Enterprise: +$130

Highlight features:

  • Segment your mailing list based on cart, product, and shop view circumstances
  • Enable the use of promotional codes
  • Use the mail log to keep track of emails
  • Set the time limit for emails to be stored in the database
  • Email users who have abandoned their carts, both registered and unregistered
  • Create multiple templates and insert the ‘Restore Cart’ link in the email

Abandoned cart email by Magenest

magenest abandoned cart email_1_

Enhance your chance to get more sales by automatically sending emails to remind abandoned customers about their carts. Store owners using this module also can choose to auto-send coupons to customers as an incentive to come back to finish the order.

This module even allows to running test email campaigns for each rule and integrates with GA for better assessment of the campaign performance.


  • Community: $79
  • Enterprise: +$70

Highlight features:

  • Run multiple email campaigns with flexible rules
  • Implement “test campaign” for each rule
  • Integrate with Mandrill & Nexmo for enhanced functionality
  • Automatically generate and send coupon codes for different emails and SMS
  • Comprehensive tracking with Google Analytics integration
  • Manage blacklists and unsubscribers
  • Report form cron-jobs

Magento 2 Abandoned cart email by Aitoc

aitoc abandoned cart email

The Abandoned Cart Magento 2 Alert by Aitoc is one useful tool to turn hesitant visitors into buyers. It allows you to send personalized and well-designed emails to return your visitors to abandoned carts. You can also choose the number of emails you wish to deliver, and the specific discount or promotion they will contain. This module fully complies with GDPR and offers campaign management and statistics as well.

Price: $99

Highlight features:

  • Send personalized emails targeting return visitors with abandoned carts
  • Boost conversion rates by sending customers time-limited offers via emails
  • Optimize send intervals for maximum customer response
  • Enable auto-login for returning users, ensuring a seamless shopping experience
  • Develop multiple campaigns for your marketing strategy
  • Enhance URLs with unique UTM values for GA tracking

Abandoned Cart Email for Magento 2 by MageDelight


To reduce high abandonment rates, recover the cart, and turn them into orders, take a look at this module. The Abandoned Cart Email extension by Magedelight helps merchants send custom emails along with discount codes to have customers return and finish purchasing.

This one also keeps track of all sent email logs, queues for upcoming emails, and blacklisted customers. What is special about this product is that you can send reminders to certain customer groups and storefronts.


  • Community: $99
  • Enterprise: +$100

Highlight features:

  • Assist in sending emails even to guest customers
  • Create unlimited personalized emails from templates
  • Set unlimited rules for abandoned carts
  • Keep records of abandoned cart customers
  • Trigger email with predefined scheduling
  • Offer discount codes to improve CTR
  • Product filter on Admin Email Queue
  • Advanced reports that can be exported in XML, CSV files

Abandoned Cart Email by Mageplaza


This Magento extension stores by Mageplaza is a game-changer in minimizing your cart abandonment rates. It enables store owners to monitor and send customized emails in bulk to specific customer groups. Moreover, customers will be impressed by special offers and services with the help of this module, helping you to stand out in the market.


  • Community: $149
  • Enterprise: +$200

Highlight features:

  • Easy to configure email chains
  • Auto-generate coupon codes
  • Support Google Analytics UTM
  • Keep track of email logs
  • Get reports for sent emails and abandonment rates
  • Get pre-made email templates
  • Easy to personalize the emails to suit each purpose
  • Compatible with SMTP

What’s your choice for the best Abandoned Cart Extension?


For the free options: you can get some benefits or features without cost. The installation is also easy, and you save much money and time for other investments. But free also means the features can be limited somehow, and you might need to pay more to get more dedicated functionalities.

Meanwhile, with paid extensions, you will get superior features as well as higher priority of support than free ones. However, the price can be a huge difference among vendors, especially since it can account for a bigger amount of cost of eCom starters.

So to help you decide, we have hand-picked and introduced to you the top 9 best options for Magento 2 abandoned cart extension free & paid as your reference. We hope you can make the final decision properly. Good luck to you!

>>> Shorten the purchasing journey with 7+ suggestions for Magento Ajax Add To Cart Extension Free & Paid 

With 10 years of experience, BSS Commerce is one of the leading Multi-platform e-commerce solution providers in the world. Our 180+ premium Magento 2 extensions are available to serve all eCommerce purposes.

CONTACT US if you need any further information, or visit our website to get the best solutions.

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