Hurry up and explore the most powerful 05 Magento 2 Plugins that can stimulate your promotion strategies NOW!
According to a survey conducted by Valassis, a staggering 69% of brand-loyal shoppers would switch labels in-store if they received a discount on their mobile phones. Moreover, approximately 80% of those polled said a coupon would persuade them to buy a brand they would not normally buy.
Yes, it’s the importance of promotional campaigns. Customers always tend to buy in their frequent stores. If you want to attain more new customers or retain your existing customers, you must promote your strategy wisely and effectively.
We believe that as a merchant, no one wants the potential customers to alienate their brand because of the low-quality discount or ineffective promotion progress that can’t reach prospective buyers.
Convinced by the fact that ecommerce promotes are indispensable, but you don’t know where to start? Just take a look at the article below and obtain all the best-suggested promotion types and the 05 powerful Magento 2 Plugins to accelerate your promotion strategies!
What Is Promotion Strategy?
A promotional strategy is a method businesses use to advertise, promote, and sell their products. A company’s promotional plan is determined by factors such as product type, target audience, marketing budget, etc.
It is a critical activity to increase brand awareness, gain more traffic, and create more testimonials. Moreover, this campaign is playing as a reward to retain your old purchasers and drive them to be your frequents. Thus, an effective promotional strategy generates more revenue when compared with marketing expenses.
The 06 Efficient Ideas Of Ecommerce Promotion
Provide discount or coupon
One of the most traditional promotions for ecommerce businesses is to give customers a discount or coupon when purchasing products. For example, retailers can provide a coupon or a certain percentage off a product or the whole order.
Furthermore, merchants also make a discount tactic that depends on customers’ spending, such as offering 10% off purchases over $100 and 25% off orders over $150 at the same time.
This method can boost average purchase value by enticing customers to add more items to their shopping carts in order to obtain a larger discount.
BOGO is a sale promotion offer that stands for Buy One Get One. With this strategy, when customers purchase one unit of the products, they will be rewarded by giving a second unit of the same product for free or a substantial discount.
One survey said that nearly 65% of buyers prefer BOGO over other discount promotions, and 94% have used a BOGO offer at least once in their life. Customers may believe they are getting one item for 100% off rather than two items for 50% off. Psychology plays a vital part in this customer’s behavior, leading to successful promotion for your store.
For example, the store owner can launch the promotion by using this method such as “Buy One, Get One Free”, “Buy One, Get One X% OFF” or even “Buy Two T-Shirt, Get One Free”. In this way, BOGO can also encourage customers to buy more items and spend more money than planned.
Free shipping/Free returns
One of the most effective types of promotions is the free shipping and free return policy. High shipping costs are one of the most common reasons customers abandon their carts before finalizing the checkout process.
To demonstrate by a statistic, a study conducted by WalkerSand had indicated that 80% of buyers would be more willing to purchase products in Amazon if the store offers a free-shipping promotion, and 65% of them would buy items if the store offers a free returns policy.
In this manner, the free shipping and returns strategy assure the customer that they will not lose money if they intend to return the product.
Flash sale is an excellent limited-time promotion that can create a sense of urgency in the customer to purchase. According to Monetate, 58% of businesses agree that flash-sale campaigns are more effective than regular campaigns.
Hence, by launching this promotional strategy, retailers can sell more products and get rid of surplus inventory. This idea is also based on the emotional desire to buy because customers are afraid of missing out (FOMO – fear of missing out).
Applying this promotional campaign, store owners can install some Magento 2 Plugins such as Magento 2 Popup, Magento 2 Promotion Bar,..to make your promotion more attractive and noticeable for the customers who visit your webstore.
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Buy more, Paid less
This type of promotion entices the buyer to buy more of your stock, therefore it’s a win-win situation. There will be a large number of potential clients visiting your store who want to buy but are hesitant due to the price.
Giving customers a discount if they spend more money may just be a little push in the right direction. You don’t have to give a significant discount, but it should appeal to visitors.
Free gift/Free sample
With a startup business or when launching a new product, it’s challenging to gain customers’ trust in its quality. In this situation, free gifts or samples are one of the most effective ways to put customers’ minds at ease and create more testimonials for your brand.
To be honest, everyone loves freebies, especially as a buyer. Hence, it not only encourages your potential customers to try out your goods but also appears to be a great promotional tool that can increase brand awareness.
However, if your product isn’t something you can give away, consider designing some practical branded gifts to include with each transaction. By doing so, your customers will appreciate the gesture and remember you every time they see their branded present.
TOP 5 Excellent Magento 2 Plugins To Boost Up Promotional Process
The first Magento 2 plugin we want to inform you in this list is Magento 2 Promotion Bar developed by BSS Commerce. This module contains a feature that allows store owners to construct eye-catching promotion and notification bars to promote new products and notify critical news or changes.
Moreover, this extension also enables store owners to design and personalize the most appealing promotional bars or banners. It’s never easy to attract the attention of buyers with these amazing features:
- Flexibly create promotion and notification bars.
- Visible on pages up to 5 positions.
- Show one or multiple promotions and notification bars in a slider.
- Target Promotion bar to customer groups and store views.
- Config valid date and expiry date for promotion bar display.
- Responsive to all devices.
Another Magento 2 extension that can boost your promotional campaign is Magento 2 Gift Card. With this module, store owners can generate gift cards for consumers to purchase and also give to their friends and family on special occasions.
Besides, this extension also allows buyers to send the gift card to others by email or postal service, along with customized messages inserted during the buying process. Store owners are given the tools to keep track of gift card purchases and even gift code usage.
- Use it as a new product type with flexible prices and values
- Be able to upload various templates
- Easily generate or import gift code patterns
- Send gift voucher via email, post office and even both
- Ability to apply gift code on the shopping cart and checkout page
- Keep track of purchase and code usage
The third Magento 2 plugin in our best-suggested list is Magento 2 Popup Extension. This module allows you to create and flexibly configure many types of popups. In terms of appearance, you have six unique animations to choose from, as well as six spots on the site to place your popups.
Give an eye on the key functionality:
- Create different types of popup
- Set up display rules and pages
- Target popup to customer groups and store views.
- Visible on pages up to six positions
- Offer six fascinating animations for pop-up
- Config valid date, the cookie expires, timer for popup display
- Responsive on all devices
Free Delivery Bar allows store owners to display a bar that shows clients the minimum cart total required to receive free shipping. It is unquestionably beneficial for every firm to tell customers about its free delivery policy explicitly.
Magento 2 Free Shipping Bar enables store owners to specify the minimum cart total for free shipping and display to clients their in cart value and the countdown amount until free delivery. There is no better approach to encourage orders to spend more money!
Have a look at this Magento 2 plugin function:
- Display a Magento 2 free shipping bar to show the amount left until free shipping.
- Auto-update the current cart total and the remaining amount
- Customize Magento 2 free shipping amount and message for each store view and currency.
- Display free shipping bar on multi places in the store: Homepage, product page, category page, etc.
- Include tax in the displayed subtotal on the message bar
- Show success message when buyer’s order reaches free shipping amount.
- Customize fonts and color of the free shipping bar and success message
Last but not least, Product Label is a one-of-a-kind Magento 2 functionality that allows merchants to design labels for their products. It is useful when highlighting a group of products with promotions or special offers.
By using this extension, the promotion of your webstore can easily attract customers’ attention and boost the brand’s campaign. Obtain the main features here:
- Freely upload your custom product labels for Magento 2 to use.
- Drag and drop tags to choose the position.
- Show various labels on one product.
- Choose to show labels to targeted customer groups and store views.
- Apply tags to multiple products by conditions.
In a nutshell, a promotion campaign is an indispensable factor that every ecommerce business should consider carefully. In this article, we’re providing you with all the most effective and popular promotional strategies to attain more customers and boost brand awareness.
Also, remember to take an attentive look at our best-suggested Magento 2 Plugins to elevate your brand’s promotion. Hope it helps!
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