Is Magento 2 Pre Order Extension A Must For Your Online Store?

by admin

If you wonder if Magento 2 Pre Order extension is a must in your store, then this article is for you!

No one who is doing business wants to miss a sale just because they don’t have the products in stock for order fulfillment.

But when you run a business, you will regularly run into low product supply issues. It could be because you run out of any products or out of money for manufacturing your products.

No matter why, in those situations, pre-ordering is your business’s best friend.

It lets you measure consumer demand, keep customers engaged and increase your revenue.

Because of all the benefits it brings to online businesses, pre-order has become more and more popular in the eCommerce world.

Yet, some Magento store owners still don’t understand the pre-order feature and the best Pre Order for Magento extension to take advantage of this feature in their store.

That is why we decided to write this article as a complete guide to pre-ordering in Magento 2.

Let’s start!

What Is Magento 2 Pre Order?


Definition of Pre Order

Pre-order is the act of purchasing a product that has not yet been ready to ship or even has not been produced. 

For store owners, pre-ordering allows you to sell items you don’t have yet.

Pre-ordering is a valuable sales tool that lets store owners charge customers a deposit or full payment to reserve products. This way, they don’t even have to pay to keep these products on hand.

Advantages of Pre Order

There are many benefits of pre-ordering for both the business and the consumer. 

For store owners

Increase sales

The major draw of pre-ordering is that it helps you to increase sales. 

It allows you to expand your product offerings without investing heavily in inventory.

You can also use it to research your customers and their wants. This way, you can quickly find the products you should sell to maximize revenue.

Improve the in-flow of cash

Taking pre-orders is an excellent way for your business to improve the in-flow of cash.

Usually, the product is still in the manufacturing or packaging stage when the pre-orders are taken.

Being able to earn money before releasing the product can be a big benefit in covering transportation costs and other costs. 

Predict product demand

Pre-ordering can be used to measure customer interest in a particular product.

Instead of purchasing a large number of products that might eventually become dead stock, you can offer your customers a limited pre-order.

Then, if they aren’t interested, you wouldn’t waste money on buying up a lot of stock.

Pre-orders sometimes help you discover a much higher interest in products than you planned, too.

Improve SEO

The pre-order pages on your website can increase your search engine traffic.

You can rank for terms related to the product when it isn’t released. And by the time the product comes out, you will have some advantages compared to your competitors.

For customers

Pre-ordering is also helpful for consumers as it guarantees they will immediately receive a product when it’s released. 

If the demand is very high or the production runs are small, it is almost impossible for customers to buy products the usual way. In those situations, pre-order is the solution customers need.


Disadvantages of Pre Order

Despite all the benefits above, you can’t consider pre-orders to be a complete business strategy. Pre-order cannot guarantee product success.

Pre-ordering and product scarcity usually go hand-in-hand, which means you might have a short window to purchase the products you need. 

Also, selling pre-orders means you rely heavily on the manufacturer and have very little control over your products.

If you rely on pre-order too much, you can run into issues that hurt your business.

Magento Lack Of Default Out-Of-Stock Function

As you can see, pre-order brings many benefits to a store. However, default Magento 2 does not support this function.

Magento only allows store owners to sell in-stock products. When an item is out of stock, the “Add to cart button” will be hidden, and customers cannot place an order.

Imagine if your rival store offers pre-order when your store can’t. Your rival will have competitive advantages over you, and you will lose a lot of sales.

This is why you should install a Pre Order extension on your website right now!


The Best Pre Order Extension

Clearly,  Pre Order extension is a win-win situation for both the customer and the store owner. However, which is the best extension is another question.

Currently, there are hundreds of pre-order extensions for Magento 2 in the market, each having its own strengths and weaknesses. It will take you quite a while to test out and find the best tool for your business.

To help you save some of your precious time, we have done the research and found the best Pre Order extension for your Magento 2 store.

We strongly recommend you install Magento 2 Pre Order by BSS.

Magento 2 Pre Order Extension | Pre-Order and Backorder

Magento 2 Pre Order extension

Price: $79

First of all, BSS, the developer company of this extension, has been officially recognized as a Bronze Solution Partner of Adobe. So it’s guaranteed the quality of this Custom Option Image for Magento 2 extension.

But what gives us the confidence to say this is the best Magento pre-order extension is its list of features.

At the price of only $79, this module sure has all the features to benefit both you and your customers.

For customer


Able to order unavailable products

This extension replaces the “Add to Cart” button with “Pre-Order” on the page of products that are temporarily out of stock or coming soon. It allows customers to order and checkout those products like normal, and they will get the products as soon as they are available.

Pre-order children products 

This extension enables to pre-order simple products and children products in configurable products and grouped products.

Know the exact pre-order products at checkout

Shoppers on your website will get notified about the pre-order status at the checkout page. 

This is important to build a stable and trust-filled relationship with your customer.

To be alerted about pre-order items

Using this module, you can display labels or messages for pre-order products on the product page, shopping cart and order information page.

Shoppers can also check pre-order status on the order details page (My Account > My Orders > View Order).

For store owner

pre order setting

Configure pre-order function in the backend

Magento 2 Pre Order extension allows the admin to set up the pre-order function for each simple product and child products of a configurable/grouped product.

You can set a product as a pre-order item all the time or set it to become a pre-order item only when it is out of stock.

Customize pre-order design

The admin can easily customize the pre-order button and note for pre-order products in the shopping cart and the order details page using this module.

Display out-of-stock product with pre-order confirmation only

The newest update of BSS’s Magento 2 Pre Order allows admin to only show out-of-stock products with a pre-order pass in search and category.

This way, your customers will never see a product that they can’t purchase. That’s how to ensure a smooth customer experience on your website.

Setting time window for pre-ordering

Pre-order is a fantastic way to hype up your products and build momentum.

This module allows you to add a time window announcement. You can boost even more sales by creating scarcity surrounding your pre-order product.

You can lock down early sales of such products to shorten your revenue circle.

Automate the pre-order confirmation email

This tool will automatically send a confirmation email to your customers after they purchase to once again differentiate which item is pre-ordered.

Conveniently manage pre-orders in the backend

In the order grid table, there are two statuses for pre-order products: “Pre-Order Pending” or “Pre-Order Processing.” 

Admins can promptly find pre-orders by sorting filters.

In case the order has not included pre-order products, the admin can also change this order status to manage all orders easily.

With all of these amazing advanced features, this extension can definitely help increase your store competitiveness.

You can also check the Frontend and the Backend demo to test the extension before deciding to purchase it.



In this article, we have shown you everything you need to know about the pre-order feature as well as the best Magento 2 Pre Order extension to take advantage of the feature.

We hope this is helpful and good luck to you!

BSS Commerce is one of the leading Magento 2 extension providers and Magento web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.

CONTACT NOW to let us know your problems. We are willing to support you every time.

Next Reading Suggestions

© 2019 BSS Commerce owned by THANH CONG INTER ., JSC. All Rights Reserved.
Business registration certificate no. 0106064469 issued by Hanoi Department of Planning and Investment on 19 December 2019.
Legal Representative: Mr. Nguyen Quang Trung.