In this article, we will help you learn about cart abandonment and the best solution for it – Magento Ajax Add To Cart extension.
Let’s say traffic is flowing to your website, and customers love your products.
Now all you need to do is just sit down and watch as the money pours in, right?
Because like it or not, there is a thief in your store.
A thief that is stealing revenue and stunting your business growth. A thief that is preventing you from reaching more people.
That thief called cart abandonment. It is abducting people from the checkout process and significantly preventing your sales.
The fact is, whether you are a huge enterprise or small business, cart abandonment always costs you a ton of money.
And you can not just sit around and do nothing about it because it’s only getting worse.
So we decided to write this article to show you the best solution for cart abandonment – Magento Ajax Add To Cart extension.
But first, let’s learn about…
Definition of Cart Abandonment
Cart abandonment is an eCommerce term used to describe a visitor who adds products to the shopping cart but then leaves the website before completing the purchase.
Usually, in those cases, shoppers aren’t ready to buy. Instead, they use their shopping cart as more of a wishlist as they shop around and compare prices.
Why Do You Need To Reduce Cart Abandonment?
About 80% of eCommerce shoppers abandon their carts before checking out. That means you lose $400 on every $100 of revenue.
Four hundred dollars!
And some retailers might say that it is not lost money. It’s only potentially recoverable revenue.
No, it really is lost revenue. Just imagine how much money you pay for a visitor to stop by your website, and they do find something they like, but they leave without paying.
They have shown their willingness to purchase by adding to the cart, so they are potential customers, hot leads, almost buyers.
That’s the key: they are almost buyers!
If you are serious about growing your business, you should believe the same. Because if you look at it as potential revenue, you will probably do nothing about it. But if you believe it is lost revenue, you will take action.
Another ugly truth is that the cart abandonment rate is rising. For example, in 2014, the average cart abandonment rate was 68%, but in 2015 the rate was 71%, and now it is around 80%.
More unfortunately, cart abandonment won’t evade your shop. No one is immune. But you can reduce cart abandonment. And you need to reduce it at all costs.
And in the next part, we will introduce you to one of the best solutions for it!
Magento Ajax Add To Cart Extension – Solution For Abandoned Cart
There are many reasons for cart abandonment, and one of the biggest problems is a terrible shopping experience, especially the add-to-cart process.
The default Magento add-to-cart process is not ideal for customers. When they are on the catalog page, if they want to add more than one item to the cart, they have to be redirected to one product page and then wait to reload back to the product listing page and repeat the whole process again for the next item.
As you can imagine, it is very frustrating for the customer. It is not surprising that most customers abandon their cart because of all those redirecting and reloading.
And that’s why you need Magento Ajax Add To Cart to solve the problem!
Magento 2 Ajax Add To Cart by BSS
Price: $89 (one-time payment)
Free lifetime updates and support
Magento Ajax Add To Cart extension is the ideal extension to improve user experience thanks to the advanced AJAX features for the Add to Cart button.
Read all the benefits that this module can bring to your business below.
Boost the conversion rate
First of all, it fixes the default Magento add-to-cart issue.
This module will show a product details popup window when a customer clicks on the Add to Cart button on any page on your website (category page, search result page, the home page, product page, wishlist, etc.)
The customer can easily and quickly preview all information and then finish all the process of adding to cart in that pop-up without any redirection or reload, from selecting product options to proceeding to checkout.
For products with many options such as grouped, bundle and configurable products, customers can easily specify custom options right in the AJAX pop-up to add them to the cart without being redirected to product pages.
After adding one item to the cart through the popup, customers can continue shopping on the product listing page and add how many products they want to the shopping cart in the most convenient way.
It will reduce the loading page time and help you retain customers on your website. Thus, it can boost the conversion rate of your store.
Increase the speed of the purchasing process
This extension makes it so simple and fast to add or remove products from the shopping cart because all actions are done without redirecting.
Thus, it will waste customers no time to go to the final step of the purchasing process – checkout and place the order.
Promote related, up-sell, cross-sell products
Another drawback of default Magento is that it only allows showing related, up-sell, and cross-sell products on the product pages and cart page.
But Magento Ajax Add To Cart allows you to set up up-sell or cross-sell products right in the window popup, too.
A confirmed popup will appear after customers successfully add a product to the cart.
This popup contains a notification message “You added X to your shopping cart”, product information ( name, image, and price), cart subtotal.
And then below all that is a big product recommendation section to promote related, up-sell, cross-sell products.
There isn’t any more innovative way to offer and encourage customers to buy more when they are in a shopping mood.
Overall, it will help your revenue increase faster.
Set up and customize the popup as your wish
In the backend, the admin can easily set up the Ajax popup:
- Set up the suggested product block: choose product, number of the product, the title of the block.
- Apply countdown time function: choose button, set time.
- Include or exclude any component of the pop-up: show product image, show product price, show the “Continue” button, show cart quantity and cart subtotal, show the “Go to Checkout” link.
This module also allows you to customize the popup to match your brand.
You can customize each button’s color and text as you wish.
Pay one time for lifetime value
Last but not least, the reason why we recommend this extension out of hundreds of Magento Ajax Add To Cart extensions on the market is because of its payment policy.
This module is provided by BSS – a certified Magento extension provider who is honored to be named Adobe Bronze Solution Partner. They are known and loved for the reputation of always offering the best solution at the best possible price.
And lately, when most other providers have changed to a subscription license which you have to pay more for the longer you use any extension, BSS still keeps the one-time payment policy for all of their extensions.
So at the price of only $89, not only can you get a permanent license for this amazing Ajax Add To Cart extension, but you also get free lifetime updates and support from the BSS team. It means if you ever run into any issue, they will immediately help you solve it right away.
And BSS is also famous for their wonderful customer service, so you absolutely have nothing to worry about when using their extension.
Full list of features
Check out the full list of features of Magento Ajax Add To Cart extension by BSS here:
- Provide compatible and stylish Ajax cart popup
- Fully geared for configurable products
- Unlimited possibilities to include more options to customers
- Freely customize the popup cart content and display
- Offer the smoothest, out-of-the-box customer experience
In this article, we have walked you through all you need to know about cart abandonment and the solution for it – Magento Ajax Add To Cart extension.
We hope this blog is helpful and good luck to you!
READ MORE about the existential crisis of the online shopping cart and how to change the situation HERE!
BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.
CONTACT NOW to let us know your problems. We are willing to support you every time.