When building a wholesale website, first thing first, you have to choose the right B2B eCommerce platform. If it’s not suitable for your demand, your online business performance will not be as expected. And you don’t want this to happen, do you?
For that purpose, we want to compare platforms to choose your “Mr. Right” easily. This blog post is about OroCommerce vs Magento.
For more interests, let’s take a look at some e-commerce platform comparisons to broaden your choices:
Now, let’s get started!
OroCommerce Vs Magento – A Brief Introduction
Table of Contents
About Magento
It’s been approximately 13 years since Magento was first introduced. For over a decade of development, Magento has provided a considerable number of merchants with a practical and modern method, powering them to become a leader in the eCommerce field.
Currently, with more than 250,000 eCommerce sites and over 2.5 million downloads, Magento is one of the leading open-source eCommerce platforms.
To whom who might not know, Magento offers 3 editions, among which is one free-of-charge edition and 2 charged versions:
- Magento Open Source (Magento 2 Community Edition)
- Magento Commerce (Magento 2 Enterprise Edition)
- Magento Commerce Cloud
EXPLORE NOW the difference between Magento Open Source and Commerce to choose the best one for your business.
In general, Magento Commerce Cloud is a premium edition with the most robust features that you must know to build an eCommerce website.
About OroCommerce
Founded in 2012, Oro, Inc. is one of the Magento competitors specializing in B2B eCommerce solutions. It is the company behind the success of:
- OroCommerce: a pioneering B2B eCommerce platform, providing an enormous number of B2B features.
- OroCRM: an open-source platform providing powerful customer management tools, detailed analytics, and a wide range of integrations for businesses of all types.
- OroPlatform: a rapid application development platform (RAD), written in PHP, helping businesses to create a responsive website, and solve business issues to generate more profits.
While Magento is an eCommerce-focused platform in general, OroCommerce is built to develop B2B online business for brands, manufacturers, wholesalers, and distributors. Understanding that B2C features will not work with B2B businesses, OroCommerce was born by the same leadership team as Magento.
Similar to Magento, OroCommerce is an open-source platform designed explicitly for B2B eCommerce. For that reason, it contains powerful B2B features. For many years of growth, OroCommerce has served a lot of B2B businesses.
Full Comparison Between OroCommerce Vs Magento
In this section, we will compare Magento vs OroCommerce in terms of various categories.
- Features
- Ease of use
- SEO
- Scalability
- Performance
- Pricing
- Community support
- Integrations & extensions
OroCommerce vs Magento: B2B Features
While OroCommerce is purely a B2B-focused platform, Magento takes its first step as a B2C eCommerce platform. However, Magento has supported both B2C and B2B eCommerce since 2017. Both platforms have robust B2B features, not to mention they are pretty much similar to each other.
Magento’s Features
If you are searching for an edition to support your B2B business, Magento 2 Enterprise Edition (EE) is the only version that supports B2B features by default.
CHECK OUT Magento 2 B2B Modules to make up B2B functions for the Magento Community edition!
Magento 2 B2B features list:
- Self-service tools to manage company accounts, purchases, quotes & credit
- Roles & permissions
- Payments on account
- Custom catalogs & pricing
- Quote requests management
- Price terms negotiation
- Quick order
- Expedite restocking
- Quick reordering
- Exceptional support
- Large orders handling
- B2B-focused reports
OroCommerce’s Features
OroCommerce has a long list of B2B features, divided into 7 categories: Buyer features, merchant features, sales features, marketing features, price lists, technology, and support.
Among these, there are some basic and outstanding B2B features:
- Corporate account management
- Access controls, roles & permissions
- Multiple price-lists
- Multiple shopping lists
- Personalized B2B catalog management
- Multiple organizations, websites & stores
- Content management system
- Segmentation & custom reports
- Flexible workflow engine
- SEO management
- Email engine
- Inventory management
- Promotions management
- Tax management
- Quotes & orders
- Customer Relationship Management (CRM)
All of OroCommerce’s features are so powerful; hence, it is an optimal option, especially if you want to expand your B2B business.
EXPLORE NOW: B2B Website Implementation – Build B2B websites from scratch!
Ease of Use
Ease of use might be a top-of-mind characteristic of businesses when seeking an optimal platform.
High technical skills are required to develop the Magento platform. Magento is definitely not an easy game for newcomers. Carefully investigating related documents and practical experience is a need to deal with this platform.
In terms of this perspective, OroCommerce might be the winner. Actual users have rated OroCommerce 4/5 points on average. Developing OroCommerce doesn’t require many technical skills. The interface is designed to be user-friendly. And clients can quickly get access to any feature that they want at any time. It’s the same for OroCRM and OroPlatform.
So, if you are running a B2B business and want an easy-to-use platform, please consider OroCommerce as your priority.
Marketing & SEO
In terms of marketing and SEO, both platforms are quite similar to each other.
Magento is considered an SEO-friendly platform. Based on research from the eCommerce Platform, Magento’s SEO score ranges from about 95/100, an exceptionally high result to prove that Magento’s SEO performance is held in high regard.
With Magento, you can effortlessly conduct SEO optimization with available tools such as image optimization, follow-up analytics of visitors, products’ meta tags, etc. As a result, you can make your site rank higher on the search engine and drive more traffic to your store.
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OroCommerce’s Marketing Features
OroCommerce also offers various powerful features to enhance marketing and SEO performance. A full list of marketing features is available for both free and paid editions, for example, SEO management, CMS support, and landing pages, to name but a few.
Performance & Scalability
Magento’s performance is no joke. It is a powerful CMS that can cope with 50.000 visits per hour. To optimize its performance and scalability, it has made client-side, application, and database enhancements. All in all, a fast web server is what an enterprise needs.
For OroCommerce, according to a performance test and scalability test, OroCommerce works relatively well. Its performance benefits from an exemplary Opcache configuration. As the response time falls under 300ms, maximizing customer experience and enhancing the conversion rate.
Also, OroCommerce scales quite well. Using this platform, users can scale out horizontally, and there’s no need to worry that the MySQL server would crash under high loads. Even though you might need a relatively large MySQL server sometimes, it is not an impossible thing.
Pricing: OroCommerce vs Magento
| Gross Sales Revenue | Magento Commerce (Enterprise Edition) | Magento Commerce Cloud |
| Less than $1 million | $22.000 | $40.000 |
| $1 million – $5 million | $32.000 | $55.000 |
| $5 million – $10 million | $49.000 | $80.000 |
| $10 million – $25 million | $75.000 | $120.000 |
| $25 million – $50 million | $125.000 | $190.000 |
Magento offers 3 separate editions, one of which is free of charge (Magento Community Edition). With free program codes, this edition is quite suitable for small to medium-sized enterprises (SMEs).
Nevertheless, suppose you demand more premium features for your site. In that case, especially if you are running a medium to large-sized enterprise, you should choose either of the 2 charged editions: Magento Commerce vs Magento Commerce Cloud.
In terms of OroCommerce, the platform also offers one FREE edition and one charged edition.
The OroCommerce Community Edition, which is FREE of charge, contains some basic features to build a B2B eCommerce website. And of course, to obtain more optimal features, you can choose the other version, OroCommerce Enterprise Edition, starting at $45.000 per year.
Don’t hesitate to get in touch with the vendor for more detailed pricing information.
Community Support
Though Magento is quite challenging to develop without technical skills, you can have Magento developers help you. Magento has an expansive global network and a massive community of support. 300.000 developers and nearly 260 partners worldwide are available 24/7 to help Magento users develop the platform and resolve issues.
More limited than Magento, OroCommerce has around 80 partners, including hosting, solution, and technology partners, all over the world. As can be seen, it’s a disadvantage for OroCommerce in this perspective. However, with the continuous development day by day, OroCommerce will be more accessible in the future.
Integrations & Extensions
DISCOVER more Magento Commerce Extensions to perfectize your website!
We suppose that no one can beat Magento in this perspective. Magento is famous for its vast module marketplace, mostly developed by various technology partners worldwide. There are approximately 3.700 modules available in the Magento market, not to mention a vast number of third-party extensions in the market.
If you search for a Magento extension with a specific feature, countless results will appear, both FREE and paid options. Hence, you can freely choose one of those to optimize your Magento website, and add all kinds of new features to create a perfect online store.
Similar to Magento, OroCommerce also has its own extension marketplace, but not as massive as Magento’s. There are nearly 80 extensions in total for OroCommerce products and some others for OroCRM and OroPlatform to support various B2B features. As a result, options for OroCommerce will be limited.
OroCommerce Vs Magento – Who Wins?
It’s kind of difficult to answer this question. We guess that there is no exact answer. It mainly depends on your business type, field, and demands to build a website.
With robust APIs and integrated ERP, CRM, and many other backend systems, Magento will be suitable for any business, regardless of B2B or B2C business. Moreover, Magento premium editions would be perfect for mid to large enterprises with considerable assets, huge inventory, and higher traffic.
On the other hand, OroCommerce is a B2B-focused eCommerce platform. For that reason, B2C businesses should not use this platform as B2B, and B2C characteristics and processes are entirely separated.
In general, if you, a B2B business, want an easy-to-use platform without much need of configuration, OroCommerce is worth trying. However, if you wish to have more premium and additional features to expand your business, and extend your ecosystem, you should not overlook Magento.
Besides, if you’re considering Magento vs Shopify vs BigCommerce, read our blog post now!
Conclusion
All in all, we have given a brief comparison between OroCommerce vs Magento from many perspectives. Also, we have suggested a way to choose the most suitable platform. We hope that you can quickly find the perfect one to expand your business successfully.
BSS Commerce is one of the leading Multi-platform eCommerce solution and web development services providers in the world. With experienced and certified developers, we commit to bringing high-quality products and services to optimize your business effectively.
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