Digital Asset Management Examples For Ecommerce in 2023

Ecommerce DAM or Ecommerce Digital Asset Management is proven to bring many benefits in data management for eCommerce businesses regardless of serving B2B or B2C customers. 

In this blog post, we embark on digital asset management. We’ll uncover DAM, and why it matters. Then, to know how it can transform your business operations, let’s discover some digital asset management examples. 

Whether you’re a newcomer looking for an introduction or an experienced professional seeking a deeper understanding, this guide will equip you with the knowledge you need to harness the power of your digital assets.

What is Digital Assets Management?


Digital Asset Management for E-commerce, also known as DAM, is commonly referred to as a software solution for storing, managing, searching, exporting, and sharing digital content.

Digital asset management is widely used in many fields, from photography with photo library databases to businesses with customer information, orders, and products.

The latest digital asset management systems are often built around a cloud storage system to quickly and efficiently import, export, and retrieve information.

With e-commerce, especially B2B, DAM is often optimized for copying, storing, and preserving data to automate business workflow.

What are Digital Asset Management System Benefits?


In general, most ecommerce digital asset management software is built with cloud storage as the core. This software gives you 24/7 access anytime, anywhere. Whether at home, at the office, or halfway around the globe, you can easily access databases if needed.

Digital Asset Management for ecommerce is designed for archival purposes, so their security is tightly optimized to secure essential business data such as personal customer information, order data, stock status of products, etc. These data receive extensive copyright and maximum security.

For B2B businesses, Digital Asset Management provides corporations with a large and mobile repository. You can easily access, manage, share and keep track of the data you have.

Unlike dedicated asset management systems, thanks to being developed with cloud storage systems, DAM has a fast deployment time, integrates easily and intuitively.

Ecommerce Digital Asset Management Features


An eCommerce digital asset management offer has many useful features that will help your business, especially when running e-commerce.

  • Data access & sharing management

Digital asset management simplifies accessing and sharing files. You can securely transfer files within the system or via API to another platform without using emails or shared servers. For B2B or B2C businesses, DAM also provides access-level formatting for different accounts to ensure proper file access is allowed.

  • Data security & organization

The digital data is securely stored and centralized on a cloud storage system. This feature helps employees in the enterprise, whether different departments such as marketing or sales teams easily access the data system.

  • Data creation & publishment

Typically, the digital asset management system will provide businesses with a central content management interface to review, assign content, and approve digital assets. This feature is similar but more straightforward and less functional than CMS (content management system).

  • Smart data searching

Most DAMs incorporate a powerful search feature that quickly locates files based on the keywords you enter. Metadata is also integrated so that you can find information more swiftly and conveniently.

  • High compatibility

Initially designed for multimedia, digital asset management software is compatible with various file formats, including images, audio, video, text, etc. Most media formats are generally supported for a quick preview when accessing the database.

  • Easy API integration

As a cloud repository, digital asset management provides API keys to integrate into enterprise website e-commerce platforms, making documents easy to import, export, and access.

Top Digital Asset Management Examples

If you’re looking for comprehensive DAM solutions, here are our top examples of digital asset management systems.

1. Adobe Experience Manager


Experience Manager Assets allows you to manage all your digital assets and content on a single platform. This software is also equipped with intelligent learning AI and the ability to self-identify high ROI content for optimal sharing.

2. Aprimo


Aprimo is a famous ecommerce DAM software that is considered as an automatic content repository of the published content. Aprimo is compatible with various third-party cloud-based systems such as Adobe Creative Cloud, CRM, PIM or ERP, etc.

Let’s dive into our topic of Top Magento 2 Third-Party API Integrations to get further information

3. Cumulus


Cumulus is a ecommerce digital asset management software by Canto. It’s great when it comes to a visual preview of the content, which is preferred by photographers and marketing media creators. Cumulus also has an authorized role system for each user level and multiple other quality functions for managing assets.

4. Brandfolder

Brandfolder is a leading digital asset management software with clients like Under Armour, Slack, and Snap. It also securely stores and organizes digital assets while offering AI image recognition and custom fields. Customized plans are available based on your company’s requirements.

5. Bynder 

Bynder is a widely adopted digital asset management platform, trusted by global brands like Spotify, Canon, and Puma. It streamlines creative workflows with features like versioning, annotations, and custom approval paths, while also providing brand templates for marketing content creation. Moreover, its extensive integration options and mobile apps for Android and iOS enhance its versatility.

6. Bright

Bright offers two DAM software solutions: Asset Bank for medium to large businesses and Dash for SMEs and startups, with a focus on marketers. Dash simplifies digital file sharing, tagging, and organization, leveraging AI capabilities. 

Besides, Bright stands out by offering web-based and on-premise DAM experiences, equipped with tools like bulk upload and Advanced Download for customization. Its also integrated content management system enhances workflows, and cost-effective pricing makes it accessible for budget-conscious users.

7. MediaValet

MediaValet is a digital asset management solution that helps organizations easily manage, find, and share their high-value digital assets (source, WIP, and final). This tool offers advanced search and tagging capabilities for quick access to content. 

With a vast global presence spanning 140 countries, it’s trusted by big global brands like Brand USA, Razer, Margaritaville, Experian, and more.


So, what is digital assets management for eCommerce? Ecommerce digital asset management is a software solution that helps online retailers store, manage, search, export, and share their digital content, such as images, videos, and text. Ecommerce DAM can improve the quality and consistency of product information, reduce time-to-market, and enhance customer experience across multiple channels.

Hoang Nguyen Bao
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