B2B eCommerce: What is Digital Asset Management (DAM)?

Digital Asset Management (DAM) is proven to bring many benefits in data management for ecommerce businesses regardless of serving B2B or B2C customers. Let’s learn more about this useful integrated software!

What is Digital Asset Management in eCommerce?


Digital Asset Management, also known as DAM, is commonly referred to as a software solution for storing, managing, searching, exporting, and sharing digital content.

Digital asset management is widely used in many fields, from photography with photo library databases to businesses with customer information, orders, and products.

The latest digital asset management systems are often built around a cloud storage system to quickly and efficiently import, export, and retrieve information.

With ecommerce, especially B2B, DAM is often optimized for copying, storing, and preserving data to automate business workflow.

What are the Benefits of Digital Asset Management?


In general, most digital asset management software is built with cloud storage as the core. This software gives you 24/7 access anytime, anywhere. Whether at home, at the office, or halfway around the globe, you can easily access databases if needed.

Digital Asset Management is designed for archival purposes, so their security is tightly optimized to secure essential business data such as personal customer information, order data, stock status of products, etc. These data receive extensive copyright and maximum security.

For B2B businesses, Digital Asset Management provides corporations with a large and mobile repository. You can easily access, manage, share and keep track of the data you have.

Unlike dedicated asset management systems, thanks to being developed with cloud storage systems, DAM has a fast deployment time, integrates easily and intuitively.

Possible Features of a Digital Asset Management in eCommerce


A digital asset management offer has many useful features that will help your business, especially when running ecommerce.

  • Data access & sharing management

Digital Asset Management simplifies accessing and sharing files. You can securely transfer files within the system or via API to another platform without using emails or shared servers. For B2B or B2C businesses, DAM also provides access level formatting for different accounts to ensure proper file access is allowed.

  • Data security & organization

The digital data is securely stored and centralized on a cloud storage system. This feature helps employees in the enterprise, whether different departments such as marketing or sales teams can easily access the data system.

  • Data creation & publishment

Typically, the digital asset management system will provide businesses with a central content management interface to review, assign content and approve digital assets. This feature is similar but more straightforward and less functional than CMS (content management system).

  • Smart data searching

Most DAMs incorporate a powerful search feature that quickly locates files based on the keywords you enter. Metadata is also integrated so that you can find information more swiftly and conveniently.

  • High compatibility

Initially designed for multimedia, digital asset management software is compatible with various file formats, including images, audio, video, text, etc. Most media formats are generally supported for a quick preview when accessing within the database.

  • Easy API integration

As a cloud repository, digital asset management provides API keys to integrate into enterprise website ecommerce platforms, making documents easy to import, export, and access.

Recommended Digital Asset Management Providers

If you’re looking for comprehensive DAM solutions, here are our top choice for digital asset management providers.

1. Adobe Experience Manager


Experience Manager Assets allows you to manage all your digital assets and content on a single platform. This software is also equipped with intelligent learning AI and the ability to self-identify high ROI content for optimal sharing.

2. Aprimo


Aprimo is a famous DAM software that is considered as an automatic content repository of the published content. Aprimo is compatible with various third-party cloud-based systems such as Adobe Creative Cloud, CRM, PIM or ERP, etc.

3. Cumulus


Cumulus is a digital asset management software by Canto. It’s great when it comes to a visual preview of the content, which is preferred by photographers and marketing media creators. Cumulus also has an authorized role system for each user level and multiple other quality functions for managing assets.

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