Dragonfly Sportswear Boosts Efficiency and Gains 16% Turnover from B2B Transactions in First Year with BSS Wholesale Solution app

The Overview

Dragonfly Sportswear is a renowned brand that combines the allure of sports with the perfect blend of clothing. Specializing in high-quality sportswear, with a primary focus on Pole Dancing and Bikram Hot Yoga, the brand crafts every piece in-house, ensuring meticulous attention to detail and adhering to the highest standards of production. Based in the European Union, Dragonfly Sportswear has become a leading name in the industry, shipping its products to over 80 countries worldwide.

As Dragonfly Sportswear aimed to expand its business horizons, a pivotal decision was made to extend its product offerings to B2B businesses. Seeking growth and a broader market reach, Dragonfly Sportswear envisioned supplying its high-quality sportswear to a network of B2B clients. However, with this expansion came a set of challenges that needed strategic solutions to seamlessly integrate B2B operations into their established framework.

The complexities of transitioning from a custom eCommerce solution to Shopify while maintaining a unified approach for both B2C and B2B within the Shopify admin became the focal point of their journey. Let’s delve into the challenges encountered by Dragonfly Sportswear in pursuit of their B2B aspirations.

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Challenges Faced

Before incorporating the B2B Wholesale Solution and B2B Portal apps, Dragonfly Sportswear faced challenges which are associated with migrating from a custom e-commerce solution to Shopify. Their previous system allowed both B2C and B2B operations within a single storefront, avoiding the complexity of multiple administrations. The transition to Shopify presented a need to maintain this unified approach, working within the Shopify admin without resorting to a third-party ERP system.

Additionally, Dragonfly Sportswear emphasized the importance of effective handling of tax exemptions, exports to third countries, VAT, and non-VAT transactions. The complexities of these requirements required a tailored solution that aligned with legally regulated procedures.

The Solution Finding

In response to Dragonfly Sportswear’s challenges, the B2B Wholesale Solution and B2B Portal apps offered comprehensive solutions tailored to their specific needs. Our applications enabled Dragonfly Sportswear to manage and navigate complex scenarios related to VAT seamlessly, ensuring compliance with legal regulations. The apps operated efficiently within the Shopify admin, aligning with Dragonfly Sportswear’s preference for simplicity and avoiding needing a third-party ERP system.

Presently, leveraging the services and solutions provided by BSS Commerce Shopify, they can:

• Establish distinct pricing structures for various customer groups.
• Enable B2B customers to make VAT-exempt purchases through legally regulated processes.
• Set up minimum order quantities tailored for wholesalers.
• Create a dedicated page catering to their B2B clients, facilitating swift product purchases.

 Success Metrics

Following the implementation of the B2B Wholesale Solution and B2B Portal apps, Dragonfly Sportswear experienced streamlined operations and effective management of B2B processes. While it’s challenging to quantify the exact impact on sales due to the consistent use of a B2B setup, Dragonfly Sportswear reported that B2B transactions accounted for a significant 16% of their total turnover within the first year.

Dragonfly’s happy feedback in the app listing of a 5-star review highlighted the success of the B2B apps, praising its functionality, customization options, and the proactive support received from the customer service team. The B2B Portal was commended for simplifying the ordering process for B2B customers, showcasing a catalog tailored to wholesalers’ needs.

• Client’s review for the B2B Wholesale Solution app:

“We can more than just recommend this app. We have created price lists for wholesale customers and everything works just great. The app works on the simple principle of tagging customers, but it really thinks of everything and is super customizable. Customer support is very active and helpful. They even worked for weeks to program the feature we lacked, a specific minimum order quantity. If you’re in trouble with the app, feel free to contact Stephanie, the most helpful customer support person I’ve ever met. Five stars out of five.”

• Client’s review for the B2B Portal app:

“Amazing app that helped us a lot with inquiries of our B2B customers. Speeds up the ordering process as it offers a simple product catalog (wholesaler does not have to click through the whole e-shop). The customer service is super fast and helpful (especially Jonas and Duong) – they implemented an extra button we needed within 10 minutes.”

In summary, Dragonfly Sportswear’s adoption of the B2B Wholesale Solution and B2B Portal apps resulted in a more efficient and compliant B2B operation within the Shopify ecosystem, aligning with its commitment to delivering exceptional sportswear products to customers worldwide.