How Corals Anonymous Cater to the Unique Needs of Its Wholesale Customers

Industry: Other
Website: coralsanonymous.com
Location: USA
Features used:
🔷 Custom Pricing, Quantity/Amount Break, and Order Limit (B2B/Wholesale Solutions)

🔎 Overview

Corals Anonymous, a prominent online store specializing in saltwater hobbyist supplies, embarked on a journey to elevate its B2B capabilities. Focused on providing high-quality corals and anemones sourced from around the world, Corals Anonymous sought a B2B Wholesale Solution to cater to the unique needs of its wholesale customers. This case study explores the challenges faced by Corals Anonymous and the successful implementation of solutions provided by BSS Commerce.

💪 Challenge

1. Functionality for Wholesalers:
Corals Anonymous needed advanced functionalities tailored to their wholesale customers. The primary requirements included the ability to personalize pricing for specific customers or groups, offer tiered pricing based on volume, and limit purchase actions based on quantity or order amount.

2. Design Customization:
The store required customized table designs to display notifications for wholesalers when placing orders, ensuring a seamless and user-friendly experience.

💡 Solution

1. BSS Commerce Support:
BSS Commerce’s support team actively engaged with Corals Anonymous to address their challenges. The following solutions were implemented:

1.1. Custom Price:
Personalized pricing was introduced to cater to specific customers or groups, allowing Corals Anonymous to establish unique pricing structures for its wholesale clientele.

1.2. Quantity/Amount Break:
BSS Commerce advised and installed a Quantity/Amount Break feature, enabling Corals Anonymous to offer tiered pricing or volume discounts based on the quantity or amount of items purchased.

1.3. Order Limit:
To control purchase actions, the Order Limit feature was implemented. This allowed Corals Anonymous to set restrictions based on quantity or order amount, ensuring a controlled and efficient wholesale purchasing process.

2. Customization and Bug Fixing:
The collaboration involved addressing specific issues and customization requests:

2.1. Font Issue:
Custom pricing caused a font discrepancy, with the font changing to a thin style. BSS Commerce fixed this issue, ensuring consistency with the store’s theme font.

2.2. Amount Break Glitch:
A bug related to the Amount Break feature causing constant page reloading was identified and resolved. The feature now applies discounts without disrupting the user experience.

2.3. Banner Addition:
A custom banner was added to the cart page, displaying personalized messages to customers about potential discounts based on their current cart value. This not only served as a reminder but also enhanced the user interface.

✅ Result

1. Functional Success:
The implemented functionalities, including Custom Price, Quantity/Amount Break, and Order Limit, operate seamlessly, meeting the specific needs of Corals Anonymous’ wholesale customers.

2. Bug Fixing and Customization:
BSS Commerce successfully addressed and resolved the identified issues, ensuring a smooth and error-free B2B experience.
This is the image of the customized banner for reference:

3. Exceptional Service:
Corals Anonymous expressed their satisfaction through a 5-star review, highlighting the efficacy of BSS Commerce’s B2B/Wholesale Solution and the responsiveness of their team. The positive feedback emphasizes the capability of BSS Commerce to not only meet but exceed customer expectations.

📝 Conclusion

In conclusion, the collaboration between Corals Anonymous and BSS Commerce showcases the successful implementation of B2B solutions, leading to enhanced functionality, bug-free operation, and a satisfied customer base. The case study serves as a testament to the importance of tailored B2B solutions and responsive customer support in the e-commerce landscape

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