Enhancing Online Sales Through Innovative Digital Solutions – Select Beauty’s Success Story

Industry: Beauty
Website: selectbeauty.no
Location: Norway
Features used:
🔷 Product Labels, Product Badges (BSS: Product Labels & Badges)

🔎 Overview

Founded in 2015 by the renowned lash artist Monika Lund Lie, Select Beauty carved its niche in the beauty industry as a prestigious lash extension salon based in Trondheim, Norway. Starting as a sole proprietorship, the brand quickly established itself through Monika’s rich portfolio of certifications and an unwavering commitment to quality. In December 2021, aiming to broaden its horizon, Select Beauty embarked on a digital transformation journey by launching its Shopify store. This move was aimed at catering to a wider audience, specifically targeting female business owners aged between 24-45, interested in purchasing lash extensions and supplies

💪 Challenge

With the digital expansion through its Shopify store, Select Beauty encountered a pivotal challenge in effectively promoting its products online. The need to prominently feature bestsellers, special deals, offers, and new arrivals became apparent as the brand sought to enhance its online visibility and sales. The challenge was finding a solution that could seamlessly integrate with their existing online platform, providing an intuitive and efficient way to highlight key products and promotions.

💡 Solution

After exploring various Shopify apps designed to enhance online product visibility, Select Beauty discovered the perfect match in Product Labels & Badges by BSS. This application emerged as the ideal solution, thanks to its user-friendly interface, which was a critical requirement for the brand, considering the emphasis on simplicity and ease of use. The app offered a rich suite of features along with extensive customization options, allowing Select Beauty to create a more engaging and personalized shopping experience for its clientele.

The solution provided by the Product Labels & Badges app was multifaceted:

Customer Engagement: The application enabled Select Beauty to attract customer attention effectively through the use of various labels, badges, and banners, making it easier for customers to identify promotions and new products.
Motivation to Purchase: By promoting products more effectively, the app played a pivotal role in boosting sales, directly impacting the brand’s bottom line.
Customizable Library: It offered a plethora of pre-designed options and the ability to upload custom images, catering to different sales campaigns and occasions, thereby enhancing the visual appeal of the online store.
Flexible Display Conditions: The app’s versatility was evident in its feature that allowed setting conditions based on discount/price ranges, publish dates, stock status, etc., ensuring that promotions were targeted and timely.

✅ Result

The integration of the Product Labels & Badges app had a tangible impact on Select Beauty’s sales, with an increase ranging from approximately 10-40%, depending on the highlighted products and selection. This significant uplift in sales underscored the effectiveness of the solution in addressing the initial challenge faced by the brand. Additionally, the responsive support from the app’s team, including the developers, especially when dealing with requests beyond the standard scope, ensured a smooth and efficient implementation process.

📝 Conclusion

Select Beauty’s journey from a traditional lash extension salon to a successful online store highlights the transformative power of digital solutions in overcoming marketing challenges. By leveraging the Product Labels & Badges app, Select Beauty not only enhanced its online product visibility but also significantly increased its sales, setting a precedent for other businesses in the beauty industry. This case study exemplifies how innovative digital solutions, when effectively implemented, can lead to substantial business growth and customer engagement.

#SelectBeauty #Beauty #BSSCommerce