Picking the right Shopify product image sizes plays a key role in giving users the best experience. Shopify image size has a bigger impact than you might expect. The image size you pick will affect how fast pages load, how well you can zoom in, and how good your Shopify store looks on different screens. This article will tell you all you need to know about Shopify image size. We will talk about why image size matters in Shopify, walk you through the ins and outs of Shopify product image size rules, share tips to meet these rules, and suggest the best file types to make your site load faster.
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Shopify Product Image Size Overview
A Shopify image needs to be big enough to zoom in on, but small enough to load. Shopify suggests keeping images within these limits:
- The minimum size Shopify suggests for product photos is 800 x 800 px. Any smaller than this makes it hard to zoom in, and the main image will look pixelated or stretched out.
- Shopify allows image files up to 20MB, with a maximum size of 4472 x 4472 px and a top resolution of 72 dpi.
- For square images, Shopify suggests a size of 2048 x 2048 px.
- Shopify will automatically make images smaller if they are bigger than allowed.
- Your Shopify plan decides how many media files you can upload to your store. The Basic plan lets you add up to 250, the Small Business plan allows 1000, and the Advanced plan gives you room for 5000 images per product.
Here is a quick look at the most common Shopify image size for different types of images:
Image types | Ideal dimensions | Aspect ratio |
Logo image | 250 x 250 | 1:1 |
Product image | 2048 x 2048 | 1:1 |
Collection image | 1024 x 1024 | 1:1 |
Slideshow image | 1920 x 1080 | 16:9 |
Background image | 1920 x 1080 | 16:9 |
Hero image | 1920 x 1080 | 16:9 |
Text overlay image | 1920 x 1080 | 16:9 |
Blog post image | 1920 x 1080 | 16:9 |
Detailed Shopify Product Image Size Guidelines
Shopify Product Image Size
- Maximum image size: 4472 x 4472 pixels
- Ideal image size: 2048 x 2048 pixels
- Aspect ratio: 1:1 (square images) or 3:1 (rectangular photos)
- Maximum file size: 3 MB
You can not ignore how crucial Shopify product images are. Pictures are the only way customers can get a close look at what you are selling – keep in mind that buyers can not touch or feel your products so they have to rely on descriptions and photos. If your Shopify product image size is not right, it might push customers away.
It is best to use high-quality square images (1:1 ratio) as much as you can because most people shop on their phones. Smartphones resize pictures on their own so square images in the middle of the page will keep the right proportions.
Shopify will not let you upload pictures bigger than 4472 x 4472 px. If you try to upload larger ones, Shopify will make them smaller on its own. To get the best mix of fast loading and clear pictures, aim for 2048 x 2048 px. This size works well for most situations. Just keep in mind that some themes might change how big your pictures look or their shape.
For rectangular product images, go with a 3:1 ratio. This works best across all devices. Keep product page images under 3 MB to keep your website loading.
PRO TIP: Make your product images smaller without losing quality. This helps your site run smoother. Try out some image compression tools or apps before you put your pictures on Shopify.
Shopify Banner Image Size
- Maximum image size: Between 1280-2500 pixels (width) and 720-1200 pixels (height)
- Ideal image size: 1920 x 1080 pixels
- Aspect ratio: 16:9 (landscape orientation)
- Maximum file size: 10 MB
People often call it a Hero banner image. The Shopify banner shows up at the top of the page right under the header. It is tricky to nail down the exact Shopify banner size because it can change based on the theme and what device you’re using.
When you are picking images for the banner, go for ones that are sharp, simple, and high-quality. Keep in mind that you might need to add other graphics on top of it later. Also, think about what colors you will use for text and buttons. You want to make sure they pop against the background image.
Several themes, like Narrative, Testament, and Impulse, have a 16:9 ratio for the Shopify banner. This does not apply to all themes though – popular ones such as Debut and EcomSolid, work better with a 3:1 ratio, while Brooklyn prefers a 3:2 ratio. It is best to check the theme to get specific measurement guidelines.
The width is the most important dimension, as smartphones can cut or stretch it. Make sure it is between 1200 and 2000 px, keep an eye on the focal point so it is always visible, and test how it looks on laptops and mobile devices. The best Shopify banner size has a width of 1800 px.
You can make a Shopify banner using one or two images, some text, or a button that calls for action. The layout of these elements changes depending on whether you’re viewing on a desktop or a mobile device.
Shopify Image Banner Size and Options for Desktops:
- When you use more than one image, they will show up next to each other.
- A box with text will cover the image. You can put this text on the right, in the middle, or on the left.
Shopify Image Banner Size and Options for Mobile Devices:
- You have choices for how two images show up. They can be side by side or one above the other. To set this up, go to “Theme settings”, then “Image banner”, and look for “Stack images on mobile”.
- A text box will show up under the image. Like the desktop version, you can align the text to the right, middle, or left.
PRO TIP: Banner images are often the first thing visitors see on your Shopify store. Use top-notch images that show off your brand and products.
Shopify Collection Image Size
- Maximum image size: 4472 x 4472 pixels
- Ideal image size: 1024 x 1024 pixels
- Aspect ratio: 1:1 (Square)
- Maximum file size: 20 MB
Shopify collection images are product photos placed side by side. They should be square (1:1 ratio) or have the same ratio and size. If not, one product will stand out more than others, and the final look will seem unprofessional.
Shopify product images and collection photos have the same size restrictions. They should be at least 800 x 800 px and at most 4472 x 4472 px. To strike a balance between quick loading times and high-quality visuals, the ideal Shopify collection image size is 1024 x 1024 px. Each file should not be larger than 20 MB.
PRO TIP: To give your online store a sleek and professional appearance, maintain consistent sizes and aspect ratios for your collection images. Square images work well and create a uniform look.
Shopify Slideshow Image Size
- Maximum image size: 4472 x 4472 pixels
- Ideal image size: 1200-2000 pixels (width) x 400-600 pixels (height)
- Aspect ratio: 16:19 (Adjust to either cover the above-the-fold area or let other parts show up below the slideshow without scrolling)
- Maximum file size: 20 MB
Like with collections, Shopify slideshow pictures should be the same size and shape. This tool lets you showcase certain products that will play on their own or pop up.
Using high-resolution images has a positive impact on showcasing your products’ best features. Make sure to leave some space around the item, as different devices may crop or resize the pictures. To ensure the key characteristic stays in focus on any device, center the image and pick its focal point based on the theme.
The best Shopify slideshow image size depends on your chosen theme. For the width, aim for 1200 to 2000 px, though 1600 px works well for most displays. The height should fall between 400 and 600 px.
PRO TIP: Put your shot’s main subject in the middle of the picture to make sure it does not get cut off on phones or computers. Also, do not put words on your pictures when you are making slideshows. The words might move around, get cut off, or change depending on the design you pick. Instead, use the design editor to add words and links to your slideshows without any problems.
Shopify Background Image Size
- Maximum image size: 2500 x 1406 pixels
- Ideal image size: 1920 x 1080 pixels
- Aspect ratio: 16:9
- Maximum file size: 3 MB
The background image measures 1920 x 1080 px and has a 16:9 aspect ratio. This ensures your background looks good on various devices. Your files shouldn’t exceed 3 MB to keep the page loading .
Shopify adjusts background images for different screen sizes. Large images might get cropped on smaller screens. Text on the sides of your images may not show up on mobile devices.
Shopify Header Image Size
You can put an image in the header, like a logo or a promotion coming up. This image shows up with the header on every page and you can use it to showcase a big product, for example.
Logos come in different shapes, so the key thing to think about is how tall the header is. Shopify lets you have a header that’s anywhere from 100 to 250 px tall. But if you want the best size for a Shopify header image, aim for about 120 px tall.
Best Shopify Image File Formats
Image file formats currently supported by Shopify include JPEG, Progressive JPEG, PNG, GIF, HEIC, WebP. The most used image formats on Shopify are JPEG and PNG.
PNG format allows for images or backgrounds that are transparent. It is particularly suitable for flat colors, images, and icons without gradients. The PNG image files usually are bigger in size. Shopify recommends using PNG images in logos, icons, borders, and trim.
JPEG format has complicated colors and gradients, for instance, photos of real products. This format can be shrunk by using online image compressors without affecting too much of its original quality. Shopify suggests that sellers ought to use JPEG images of products, banners or slideshows, pages, and blog posts.
GIF – Graphics interchange format, popular to use decades ago, allowing animated images. It is supported though not recommended in Shopify stores, unless it is your aim to tell retro aesthetics in your online store. Give it preference to use the format on small files like logos and favicons; just do not use any animated GIFs since there are browser compatibility issues with them.
NOTE: Shopify automatically compresses large images, as well as detects which image formats are supported by your browsers and then displays them in the best format available. For example, with Shopify supporting either WebP or AVIF, images are automatically converted to those formats when supported, but to JPG as a fallback if they are not.
Why It’s Important To Be Mindful of Shopify Product Image Sizes?
Your Shopify store has many pages, each showing pictures of different sizes. You need to think about the best size for each picture to make sure they look good and make your store attractive. When you use the right Shopify product image size, you can show your products better, make shopping more fun, and maybe turn window shoppers into real customers.
Here are three main reasons why the right Shopify product image size matters:
Speed up page loading
We all hate online shopping sites that take ages to load. They are a pain to use and waste our precious time. Big files are to blame for slow pages. They slow down product pages, which leads to a bad experience for users, shoppers giving up, and fewer sales. Finding the sweet spot between image size and quality makes sure your web pages open quicker on all devices.
Improves user experience
People want to get a sense of what they are buying, and online, the closest thing to that is a picture of the product. How your product looks has an impact on how shoppers see and engage with your store, which affects their final choice to buy. Using the right Shopify image size makes it easier for customers to look around. It ensures your images do not show up fuzzy, stretched out, or messed up in some other way that hurts the user’s experience.
Improves search engine ranking
Getting your website to show up on the first page of search results is one of the best things you can do for your company. Every day, billions of people who use the internet turn to search engines to get answers and find stuff they need online. They stick with the first few websites that pop up on the page. The size and quality of your images have an impact on how well your site performs and help to bring more visitors to your store.
Bottom Up
This article points out that Shopify image size plays a role in improving SEO, user experience, and the development of trust and engagement. We explain optimized dimensions including: Shopify product image size, Shopify banner size, Shopify collection image size, Shopify slideshow image size, Shopify background image size, Shopify header image size. Now, it is time to begin with editing and uploading images into your Shopify online store. Let success come through!
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