Shopify Heatmap Apps: Top 10+ Picks for 2024

A proper Shopify heatmap app gives critical insight into how your visitors interact with your store. This therefore can help in enhancing the user experience and boosting conversion rates. That being the case, we are going to show you the best heatmap apps on Shopify, apart from giving tips on how to leverage these tools effectively.

Why Use Heatmap Apps on Shopify?

Before we go ahead and present to you the best recommendations, let’s look at how heatmap analytics can change your e-commerce strategy once and for all. Here’s why:

Enhancing User Experience

Heatmap tools pinpoint how people really flow through your store, not how you imagine they do. They show the natural flow of user interaction, identifying precisely where customers linger, click, and scroll most frequently.

These patterns help in developing more intuitive layouts that feel natural to your visitors and will make their shopping journey smooth and enjoyable.

FIND OUT MORE: What Is A Heat Map In Business?

Identifying Areas for Improvement

Like a GPS for store optimization, Shopify customer heatmap apps indicate exactly where your design may go awry. They let you know what dead zones customers seldom use and give you leeway to either refresh or change the placement of an important element.

These visual insights make crystal clear which parts of your pages need attention and take the guesswork out of optimization decisions.

Boosting Conversion Rates

Heatmaps are also a secret weapon when it comes to better conversion rates. It shows which features of the product, images, or call-to-action buttons drew more attention for you to optimally place these for maximum effect.

YOU MAY NOT KNOW: How to Use Heatmap: A Comprehensive Guide

Discover 10+ Best Shopify Heatmap Apps for Your Store

This section covers the top 10+ best heatmap applications for your Shopify store. We are going to cover features, pricing, and reviews for each of these apps so that you can make up your mind as to what is the best fit for your store.

So, without further ado, let’s jump into the first heatmap Shopify app.

1. MIDA: Heatmap, Record & Replay

Opening the list of best Shopify heatmap tools is a strong contender from True Crafts of BSS Commerce. MIDA tracks all visitor clicks, moves, and scrolls on mobile, desktop, and tablet, then automatically visualizes a heat map in the most simple and easiest way to gasp it.

It means that with this tool, you will take into consideration every user interaction aspect: what customers are seeking and what kind of features they engage with most. You are also able to show what obstructs purchase processes or sign-up and registration forms. This way, you will be able to find out gaps and then remove these conversion-blocking actions.

Key features

Among others, MIDA is outstanding with its modern heatmap technology. This Shopify heatmap tool provides different types of heatmaps for click mapping, scroll mapping, and hover mapping on certain aspects of user interaction.

Uniquely, it features an “Area map,” a specialized heatmap that is exclusive to MIDA. Basically, this tool highlights exactly where customers interact the most on specific parts of a page. It shows store owners which areas get the most attention, like product images, buttons, or banners.

With these insights, merchants can place key content and CTAs in high-engagement spots, making it more likely for customers to notice and interact with them. Ultimately, it enhances the overall shopping experience and boosts conversions.

Other notable features include:

• Robust tracking of traffic sources; it shows you which campaign and platform your traffic comes from.
• It offers a recording session feature to capture user interactions right away.
• Customer feedback collection by way of surveys, which would provide insight into customer needs and expectations, their satisfaction level, and areas needing improvement.

Pricing

In terms of pricing, the heatmap feature is only available on paid plans. There are three pricing options you can choose from:

• Basic plan: $9.90 a month for 1,000 unique visitors
• Growth plan: $19.90 a month for 10,000 unique sessions and added features.
• Advanced plan: $39.90 a month for up to 109,000 unique visitors.

All plans come with a 7-day free trial and 2-month recording storage.

User reviews

MIDA has received high praise from users, with an outstanding average rating of 4.9 stars on the Shopify App Store. This is thanks to the ease of use, great customer support, and above all, for the level of depth in information it provides with its unique Area map.

✨✨✨ TRY NOW: MIDA: HEATMAP RECORD & REPLAY

2. Lucky Orange Heatmaps & Replay

Want a more hands-on way of understanding customer interactions? Then Lucky Orange is that one best heatmap for Shopify that you cannot ignore. This app is a complete suite, with deep visual analytics into customer behavior that ranges from viewing products to adding items in the shopping cart, all the way to quitting out before checkout.

Key features

Second to none, Lucky Orange is offering dynamic heatmaps-a visual representation of the most active parts of your website. On it, you will find at one glance which elements on it draw the most attention and which are neglected and might need strategic changes.

Other notable features include:

• Session recordings for real-time and recorded sessions viewing.
• Live chat support.
• Conversion funnels tracking the sales process.
• Form analytics monitoring form performance.

Pricing

In terms of pricing, there’s a completely free plan for 100 sessions per month and 30-day data storage. The price can increase depending on the number of sessions, going up to $89 a month for 15,000 sessions per month.

• Free Plan: $0 per month for up to 100 sessions.
• Launch Plan: $19 per month for up to 500 sessions.
• Build Plan: $39 per month for up to 5,000 sessions.
• Grow Plan: $89 per month for up to 15,000 sessions.

The free plan comes with a 30-day data storage period, and the paid ones have extended storage to 60 days. No free trial is available.

DISCOVER: Top 5 Shopify Session Recording Apps: An In-Depth Review

User reviews

Lucky Orange Heatmaps & Replay is sitting at an excellent 4.7 stars with 900 plus five-star reviews. The heat map feature is particularly appreciated for its visual display of visitor interactions.

✨✨✨ TRY NOW: LUCKY ORANGE HEATMAPS & REPLAY

3. Propel Replay & Session Record

Prop Replay & Session Record is not only good for recording user sessions but also as an efficient heatmap app on Shopify. This Shopify tool provides great insights into customer interactions, like finding issues that hinder sales and resolving them.

Key features

Propel provides a bunch of tools that help understand user behavior, find out bottlenecks, and help in improving the overall shopping experience.

• Heatmaps outline where customers click and interact with your site the most.
• Session recordings record the visitor sessions, allowing you to watch precisely how users navigate your store.
• Survey tools that gather customer feedback directly.
• Real-time visitor monitoring to see what users are doing on your site at this moment.
• Analytics dashboards bring all data together in one place.

Pricing

Propel has a totally free plan, which allows one to get up to 2,000 page views, 1 survey, and 1 heatmap per month. The tool also provides three paid options with increased sessions and heatmap limits. All these options are available with a 7-day free trial.

It includes the following:

• Basic Plan: Priced at $9.90 per month, this plan includes up to 20,000 pageviews, 5 heatmaps, and unlimited surveys.
• Plus Plan: Costs $19.90 per month and includes up to 30,000 pageviews, 10 heatmaps, and unlimited surveys.
• Premium Plan: Priced at $39.90 per month, it offers up to 80,000 pageviews, 20 heatmaps, and unlimited surveys.

User reviews

Propel Replay & Session Record averages 4.9 out of 5 stars in the Shopify App Store. Clients love the usability of its interface, how easy it is to use, and the insights provided from session recordings and hot mapping.

The only drawback is the limited amount of heatmaps that a user can create on the app each month.

✨✨✨ TRY NOW: PROPEL REPLAY & SESSION RECORD

4. Hitsteps Analytics

Another outstanding option for the best Shopify heatmap apps is Hitsteps Analytics. In a nutshell, it’s an omnidimensional customer behavior tracking tool, power-packed with heatmap features, behavioral analytics, and real-time visitor insight analysis.

This app captures detailed interactions across your Shopify store and analyzes them. The insights derived are actionable and can help in enhancing the user experience and increasing conversions.

READ MORE: Top 13+ Best Apps on Shopify For Unlocking Success

Key features

The key offerings of Hitsteps include:

• Real-time analytics track visitor behavior as it’s happening.
• Heatmaps allow you to understand exactly which points of your site users click on.
• SEO analytics to see optimization status of your website in regard to organic traffic driven by search engines.

Pricing

Speaking of the pricing options, this tool has four different plans. The heatmap capabilities of this tool come only in higher order plans.

• Free Plan: Offers basic analytics and 2000 pageviews without heatmap functionality.
• Starter Plan: $4.99/month for basic analytics, 10,000 pageviews, and live chat with visitors.
• Basic Plan: $9.99/month for detailed heatmap options, 50,000 pageviews, and live chat support.
• Pro Plan: $21/month for full heatmap functionality, 50,000 pageviews and advanced behavioral analytics.

User reviews

Hitsteps Analytics is highly rated for its detailed insights and user-friendly interface. With a 4.9 out of 5 stars rating on the Shopify app store, users especially appreciate its real-time tracking capabilities and the actionable SEO advice.

✨✨✨ TRY NOW: HITSTEPS ANALYTICS

5. Infinite Microsoft Clarity

The next heatmap app on Shopify that we would love to introduce is the Infinite Microsoft Clarity. With its comprehensive heatmaps and high-end analytics, Infinite Microsoft Clarity helps the merchant find out the issues of user experiences, optimize web pages, and consequently enable better business performance.

Key features

• Detailed heat map of user clicks, mouse movements, and scrolling pattern.
• Session recordings to review user interactions and build on any potential usability issue.
• Advanced analytics to understand visitor behavior and make improvements on the site.
• Setting and tracking conversion goals, hence determining success through the site.

Pricing

This heatmap tool offers two pricing plans, each including a 7-day free trial:

• Standard Plan: Priced at $4.99 per month, it includes 1,000 sessions, 1,000 recordings, 1,000 heatmaps, and email support.
• Premium Plan: Priced at $9.99 per month, it provides unlimited sessions, recordings, heatmaps, custom event tracking, and top-notch support.

User reviews

Users of Infinite Microsoft Clarity  love the level of detail and usefulness of the heatmaps and session recordings. They report huge gains in understanding and enhancing user experiences on their Shopify stores.

✨✨✨ TRY NOW: INFINITE MICROSOFT CLARITY

6. LiveSession Replays & Heatmaps

LiveSession stands out as a comprehensive Shopify heatmap app. It features powerful heat mapping and detailed session recordings in one place. As a result, one can spot pain points in a flash, optimize conversion paths, and understand precisely how customers interact with their stores.

Key features

• Dynamic heatmaps showing visitor clicks and interactions
• Full session recordings with visitor journey playback
• Real-time visitor behavior monitoring
• Custom event tracking and filters, including store events, orders, and shopping carts
• Analytics dashboard for creating reports and further exporting

READ MORE: 10+ Best Reports Apps For Shopify (Free & Paid)

Pricing

On Shopify App Store, this heatmap app is currently available with four pricing options: one free plan and three paid plans. All paid plans also have a 14-day free trial.

• Free Plan: $0 a month for 1,000 sessions and basic heatmap access.
• Basic Plan: $65 a month for 5,000 sessions, including unlimited heatmaps and access to all core features.
• Pro 10k Plan: $99 a month for 10,000 sessions with advanced heatmap functionality and custom event tracking.
• Pro 25k Plan: $199 a month for 25,000 sessions, ideal for larger stores needing comprehensive user behavior insights and premium support.

User reviews

LiveSession Replays & Heatmaps has received very favorable reviews from users, maintaining an average rating of 5.0 out of 5 stars based on 12 reviews. Users find this Shopify heatmap application generally very helpful for accuracy and the insights it delivers.

✨✨✨ TRY NOW: LIVESESSION REPLAYS & HEATMAPS

7. UX Friction, Replay, Heatmap

UX Friction, formerly known as GermainUX, is one of the most powerful Shopify heatmap applications, marrying visual analytics with detailed session recordings. It gives instant insight into customer behavior through easy-to-understand heat maps and analytics.

Key features

• Comprehensive click-and-scroll heatmaps on all store pages.
• Full session recordings with user journey tracking.
• Real-time friction point identification system.
• Page-by-page performance analysis
• Advanced visitor segmentation tools, pricing.

Pricing

UX Friction, Replay, Heatmap offers three pricing options, with the paid ones covering a 7-day free trial:

• Free Plan: $0 per month, includes 100 recorded sessions and 5 days of data retention.
• Startup Plan: $49 per month, offers 10,000 recorded sessions and 30 days of data retention.
• Small-Size Plan: $499 per month, provides 100,000 recorded sessions and 30 days of data retention, along with all enterprise features.

User reviews

Users have rated UX Friction highly. The current average is 5.0 out of 5 stars.

✨✨✨ TRY NOW: UX FRICTION, REPLAY, HEATMAP

8. SquidVision Revenue Heatmaps

Need something more than several basic metrics of users’ interactions with the website? SquidVision Revenue Heatmaps is a game-changing Shopify heatmap app for your store. In contrast to most heatmap solutions, it doesn’t just highlight areas of high traffic; it showcases elements that drive real sales.

In particular, SquidVision points out which buttons, links, and CTAs bring in the most revenue and from which traffic sources they come from — be it a specific ad campaign or a blog post. Accordingly, one can easily perform conversion rate optimization, landing page analysis, and validation of the existing content marketing strategy.

Key feature

This tool comes with well-packed features:

• Revenue heatmaps to track exactly how much each clickable element contributes to sales.
• Tracking of traffic sources so you will know which channel brings more revenue.
• Blog CTA tracking to measure the effectiveness of content marketing at driving conversions.
• Real-time analytics to make fast changes to optimize for maximum ROI.

Pricing

SquidVision offers various pricing options. All of them comprise a 14-day free trial:

• Newbie Plan: $9.99 per month for up to 1,000 user sessions, including unlimited revenue heatmaps and tracking from all traffic sources.
• Porthole Plan: $49 per month for up to 7,500 user sessions, with all features included.
• Clear Waters Plan: $99 per month for up to 30,000 user sessions, offering comprehensive analytics.
• Visionary Plan: $199 per month for up to 75,000 user sessions, designed for high-traffic stores.

User reviews

SquidVision is rated 4.1 out of 5 stars based on 11 reviews. Users have been particularly satisfied with the revenue attribution feature, which really shows them where the revenue is coming from with regards to which elements drive the sale.

✨✨✨ TRY NOW: SQUIDVISION REVENUE HEATMAPS

9. Retter – Heatmaps & Replay

When it comes to Shopify heatmap tools, Retter – Heatmaps & Replay can be considered one of the most suitable choices. Using dynamic heatmaps and session replays, this tool lets store owners track their users’ interactions, find possible weak points, and configure their online stores for better conversion.

Key features

Following are some of the key features that are offered by Retter:

• Dynamic heat maps with graphical representation of user clicks, scrolls, and movements
• Session replays record real-time user sessions for observation of navigation patterns and obstacle detection.
• Live View to monitor active visitors on site.
• Detailed analytics on user sessions, including location, browser, and device information.
• Track special user actions to learn more about customer behavior.

Pricing

In terms of pricing, this app has a completely free plan that allows for up to 500 page views, unlimited recordings, and unlimited heatmaps. Other plans include:

• Basic Plan: $4.99 per month for up to 15,000 page views, with all features included.
• Advanced Plan: $9.99 per month for up to 30,000 page views, offering comprehensive analytics.
• Pro Plan: $19.99 per month for up to 70,000 page views, designed for high-traffic stores.

Each plan includes a 30-day data storage period and top-notch support.

User reviews

Retter has received good reviews from users. It has an average rating of 3.5 out of 5 stars based on 47 reviews on the Shopify App Store.

✨✨✨ TRY NOW: RETTER HEATMAPS & REPLAY

10. Plerdy – Heatmap, Replay & SEO

Plerdy is a powerful multilayer-testing app. It provides you with heatmaps and session replays by offering really great insights into customers’ behavior. You’re just about to see how customers are interacting with your site and where they actually drop off.

Beyond this, it has an SEO audit feature whereby store owners can have an overview of user interaction and website health. Such integration can enable one to make decisions based on data and improve user experience and visibility on search engines.

Key features

This Shopify heatmap tool comes with some notable features:

• Heatmaps with visual representations of user clicks, cursor movements, and scroll depth
• Detailed recordings of user sessions
• SEO checker with daily analysis of titles, descriptions, and keywords
• Popup forms to engage visitors, collect emails, and boost sales
• Ecommerce tracking, providing insights into the connection between user behavior and sales

Pricing

The Plerdy Heatmap tool offers a few different plans. There is a free version where basic heatmap capabilities along with SEO analysis are available. For more advanced tools, you could also consider:

• Start Plan: $29 per month for advanced heatmaps, session replays, and popup forms.
• Business Plan: $59 per month for comprehensive analytics, including e-commerce tracking and SEO audits.
• Premium Plan: $99 per month for advanced analytics, unlimited heatmaps, session replays, and priority customer support.

User reviews

Plerdy receives 3.2 out of 5 stars based on 21 reviews on the Shopify App Store. Most people appreciate its comprehensive feature package.

✨✨✨ TRY NOW: PLERDY

11. Crazy Egg

Crazy Egg is one of those must-have Shopify heatmap apps for those entrepreneurs who would like some simple tools to get a grasp of how users behave and optimize their store. It stands out of the mass of Shopify heatmap tools because it provides a complete set of analytics with very easy setup.

The tool provides not only dynamic heatmaps but also session recordings, Snapshot reports, and ease of A/B testing to find out what resonates with your audience. It lets you test new CTAs, images, and copy in minutes and gives you the feedback you need to increase conversions in as little as 15-30 minutes a week.

Key features

Some of Crazy Egg’s features include:

• Heatmaps & scrollmaps to track where users click, scroll and linger.
• Visitor sessions recordings to identify user flows and points of friction.
• Direct user feedback by the use of surveys to understand customer preferences.
• A/B Testing to easily test and adjust elements to understand what fuels engagement.

Pricing

Crazy Egg is a paid Shopify heatmap tool. The price starts at $49 a month, with each plan including a 30-day free trial.

• Standard Plan: $49 per month, offers 75,000 tracked pageviews and 500 recordings.
• Plus Plan: $99 per month, provides 150,000 tracked pageviews and 1,000 recordings.
• Pro Plan: $249 per month, designed for high-traffic stores with 500,000 tracked pageviews and 5,000 recordings.

User reviews

On the users’ side, Crazy Egg scores above average on a 3.7-star review. The majority find its heatmap feature very accurate and useful to them.

✨✨✨ TRY NOW: CRAZY EGG

How To Effectively Use Heatmaps to Improve Your Shopify Store

The following provides a step-by-step guide on how to effectively leverage heatmaps for their eCommerce success.

Optimize Page Layout

Heatmap analysis might show you the most relevant patterns in customer behavior on your website. Start by checking where users click, tap, and scroll the most on key pages like a homepage, product pages, and checkout.

Based on the data, you can reposition important conversion elements, like the “Add to Cart” button or banners on promotion, for better views. Or adjust product placement, adjust the navigation menus, or refine content flow if needed.

Check Mobile Heatmap

In most cases, the heat maps on mobile show interaction patterns unlike those of users on desktops. Desktop users usually use larger screens and more specific clicks, while mobile users are in most cases swiping, tapping, pinching, or constantly zooming as users accommodate themselves while viewing content on a smaller screen. So, this too is something to be tracked and optimized.

A/B Testing and Continuous Improvement

Implementing changes based on heatmap insights should always involve systematic testing. That is, you may prepare different versions of page layout in order to compare patterns of engagement and conversion rates. Split testing will validate whether the proposed change enhances user interaction with the site and/or its sales performance.

Integrate with Other Data

The heatmaps solely cannot paint the accurate picture of critical user engagement metrics. You also want to consider complementary data on user demographics, session duration, and where the traffic comes from. This helps you reach a better understanding of the behaviors of your users.

Implementation Tips

• Install your preferred heatmap app via the Shopify app store.
• Start analyzing from the highest-traffic pages of yours.
• Segment the desktop and mobile interactions separately.
• Use data from click, scroll, and movement heatmaps and other important metrics for comprehensive insights.
• Recheck your optimization strategy with new data on a regular basis.

Bottom Line

Those are our top 10+ picks for the best Shopify heatmap apps available. Oftentimes, a good heatmap tool accompanies session recording, real-time visitor tracking, click and scroll mapping, and integrations to other analytics tools.

Heatmaps play a crucial role in data-driven optimization for Shopify stores. With such tools and good practices, you can make wise decisions that will help satisfy customers and increase conversions.

Find our content helpful? Visit BSS Commerce for more insights on optimizing your Shopify store!