Conversion rate is one of the key metrics when it comes to online sales. According to a survey by Adobe, most high-performing companies consider conversion rate optimization solutions, including apps and plugins, a worthwhile investment, allocating 5% of their budget. In this article, we explore the 15+ best Shopify apps to increase conversion for 2025.

Why Is Conversion Rate Optimization Important for Shopify Stores?

As you may know, conversion rate (CR) is the ratio of the people who actually took the desired action to those who visited your website. For example, you are running a marketing campaign whose goal is to convert visitors into paid customers. The campaign costs you 100 dollars, and the CR is 1%. So, for every 100 visitors, you get one conversion. In other words, you pay $100 for a purchase.

Conversion rate optimization is the practice of improving the conversion rate without spending an extra budget. In simple words, you try to exploit the existing traffic for extra sales. So, in the previous example, if you increase the conversion rate by as little as 1% to 2%, you will have two actual customers, or $50 per purchase.

So, why does CRO matter for Shopify merchants? Below are key benefits of CRO:

  • Reduced customer acquisition costs
  • Improved profit margins
  • Lower cart abandonment
  • Higher return on investment

Not to mention, according to reports, the average conversion rate for Shopify stores is 1.4%, which is slightly lower than the average eCommerce conversion rate (approximately 2.03%). Apart from the aforementioned perks, CRO also gives your Shopify store a competitive edge.

The 15+ Best Shopify Apps For Conversions & Sales

Conversion rate optimization involves improving different aspects of a store. It could be enhancing user experience, site loading speed, product presentation, or customer engagement. CRO apps are those plugins and add-ons that help with such things.

In this section, we cover the 16 best conversion apps for Shopify, all tried and tested.

1. Labels & Product Badges

Category: Product Presentation

Pricing: Free; Premium starts at $5/month.

✨✨✨ START FREE TRIAL: BSS: PRODUCT LABELS & BADGES

Labels & Product Badges by BSS is a Shopify add-on for product promotion. It helps increase conversions by implementing customizable labels and badges for specific products. In particular, you can add such badges as “20% Off” and “Best Sellers” right on a specific item or certain product variant.

Product labels and badges are proven to retain customer engagement. With such a feature, you can direct visitors to the key message and reduce decision fatigue. This, in turn, provides a greater chance for clicks and purchases.

Key features:

  • Customizable labels or badges.
  • Schedule badges.
  • Pre-designed templates.

More related Shopify referral program app: BLOOP Aff & Referral Program

Customer feedback:

Out of over 1200 reviews, most appraise how it helps boost Shopify product page look and aesthetics. This Shopify CRO plugin has garnered an impressive overall rating of 4.9/5 stars.

Via ThreeTreasures, over 3 years using the Labels & Product Badges plugin

2. Akohub

Category: Marketing Automation

Pricing: Starts at $29/month

✨✨✨ START FREE TRIAL: AKOHUB

Looking for ways to turn one time customers into your forever customer? Akohub is the all-in-one marketing app designed to boost Shopify stores’ repeat purchases by acquiring new customers through retargeting, retaining them with loyalty programs, and gaining deeper insights with CRM tools.

Here’s Why You’ll Love Us:

  • Ako Loyalty Program: Encourage repeat purchases with VIP tiers, referral rewards, and one-click social logins, increasing customer lifetime value.
  • Ako Store Credit: Fully integrated with Shopify, customers can easily redeem store credits and combine them with loyalty points.
  • Ako Retargeting: Win back lost customers and turn them into loyal buyers with targeted retargeting campaigns.
  • Ako Instagram DM Automation: Merchants can set a specific keyword to automatically respond to customer inquiries, send personalized offers, via Instagram DMs to increase conversion rates
  • Ako One-Click Redemption: Enable customers to instantly redeem rewards with a single click on both the cart and checkout pages—available for all Shopify plans, no Shopify Plus required.

Customer feedback:

Shopify merchants love Akohub for its seamless Shopify integration and its effective loyalty program features. The app is rated highly with 4.8/5 stars on the Shopify App Store.

>> You may need: Top 15 Best Converting Shopify Themes

Via Marcella, Shopify App Store

3. Shogun

Category: Page Builder

Pricing: Starts at $39/month

✨✨✨ TRY IT OUT: SHOGUN

The next candidate in the list of best Shopify apps to increase conversion is Shogun, a page builder that puts design control into your hands. Whether you’re crafting landing pages or enhancing your product pages, this drag-and-drop tool ensures your site looks stunning and converts like a pro.

Studies show that better website design can improve conversion rates by up to 200%. With Shogun, your Shopify store doesn’t just look pretty; it’s built to sell.

Key features:

Customer feedback:

Feasible drag-and-drop interface and excellent client support are what users have to say about Shogun. It is rated at 4.7/5 stars, with many emphasizing how it helps create such optimized, responsive landing pages.

Via Soulbound, 6 years into the app

4. Klaviyo

Category: Email & SMS Marketing

Pricing: Free for up to 250 contacts; paid plans start at $10/month

✨✨✨ START FREE TRIAL: KLAVIYO

Klaviyo is one of the best Shopify apps to increase conversion. This app makes email and SMS marketing super easy. It connects perfectly with Shopify, so you can send personalized messages to your customers at the right time.

Personalized messages get customers to come back and buy more. With Klaviyo, you can send abandoned cart reminders or thank-you notes that really make an impact. Stores using this app see an average 29% revenue boost from automated campaigns.

Key Features

  • Automated email and SMS campaigns.
  • Advanced customer segmentation.
  • Detailed reports to track performance.

Customer feedback:

Klaviyo has received tons of positive reviews on its robust email marketing capabilities, especially when it comes to personalized email. It is rated 4.7/5 stars on the Shopify App Store.

Via Daily Orders

5. Yotpo Reviews

Category: Product Reviews

Pricing: Free for basic features; paid plans start at $15/month

✨✨✨ START FREE TRIAL: YOTPO REVIEWS

Next is Yotpo Reviews, the go-to app for collecting and showing off customer reviews. People trust what other shoppers say, and this app makes it easy to build that trust.

Review means trust. Reviews = trust. Products with reviews convert 3.5x better than those without.

Key features:

  • Collects reviews with photos or videos.
  • Displays reviews on product pages or ads.
  • Works with Klaviyo to send review requests automatically.

Customer feedback:

This Shopify conversion app is valued for its efficient automated review request, feedback gathering, and review customization feature. It has over 7,000 reviews on the App Store, with an impressive overall rating of 4.8.

>> Read more: The 9 Best Shopify Analytics Apps + Tips to Choose the Right One

Yotpo’s long-standing customer CelebrityLASH and Skineez (both with over 8 years of experiencing) seem very satisfied with the app, giving it 5/5 on the App Store

6. Wishlist Plus

Category: Wishlist

Pricing: Free plan available. Paid plans start at $19.99/month

✨✨✨ START FREE TRIAL: WISHLIST PLUS

Coming up is Wishlist Plus. It lets customers save products they love for later. This is perfect for reminding shoppers to come back and buy.

Wishlists help shoppers remember what they love, making them more likely to return. Stores using Wishlist Plus report a significant bump in conversion rates. It’s all about keeping your products top of mind.

Key features:

  • No login needed to save wishlists.
  • Send reminders for saved products.
  • Give insights into what customers like.

Customer feedback:

Rated 4.8/5 stars by over 2,000 users, Wishlist Plus does an excellent job at improving customer retention and engagement. The most liked features are multiple and guest wishlists and wishlist sharing. Their customer support team also receives rave reviews from many.

Via Naomi Murrell on Shopify App Store

7. Loox

Category: Product Reviews

Pricing: Starts at $9.99/month; free trial available

✨✨✨ START FREE TRIAL: LOOX

Loox is all about social proof, turning customer reviews into powerful visuals. It shows off photo and video reviews, helping build trust and authenticity.

Shoppers prefer real experiences. The usage of this app means giving life to your products, so the customer relates to them. And it, in turn, results in a greater conversion rate.

Key features:

  • Photo and video reviews
  • Customizable review widgets
  • Automated review requests

Customer feedback:

Loox receives 4.9/5 stars from over 21,000 users. Shopify merchants love how the app continuously updates for the better, while the plugin is already doing super well at boosting trust and credibility.

>> You may concern: How to Improve eCommerce Customer Experience

Via NAB Leather, MindFlowers, and Chari Candle Co.

8. Nudgify

Category: Social Proof and FOMO (Fear of Missing Out)

Pricing: Starts at $9/month

✨✨✨ START FREE TRIAL: NUDGIFY

This is one of the best conversion apps in Shopify, if not one of the best. Nudgify showcases real-time social proof, like recent purchases and stock updates, to help customers feel the urge to purchase right away. You’ll also be able to track how your notifications are doing and improving for the better with this application.

Indeed, it is supported by studies that social proof increases conversions up to a staggering 15%. Nudgify does this all so easily to boost trust and push people to buy.

Key features:

  • Real-time social proof notifications
  • FOMO nudges for limited-time offers
  • Analytics to track engagement

Customer feedback:

This plugin is popular thanks to its efficient and customizable social proof feature. Out of 140 reviews, many say that Nudgify helps them with conversion rate optimization.

Via Bounde

9. PushOwl

Category: Web Push Notifications

Pricing: Free plan available; paid plans start at $19/month

✨✨✨ START FREE TRIAL: PUSHOWL

With PushOwl, you are able to send push notifications even after customers have left your site. It’s awesome for sending abandoned cart reminders or letting them know about flash sales. It’s easy to set up, and Shopify stores that use PushOwl see around a 5% increase in revenue thanks to these timely reminders.

If you’re looking for an easy way to get people back on your site without needing their email, this Shopify sales-boosting app is a no-brainer. It helps you grab their attention with discounts, sales, and reminders to finish what they started.

Key features:

  • Abandoned cart reminders via push notifications
  • Flash sale and discount alerts
  • High opt-in rate

Customer feedback:

PushOwl is indeed good at turning clicks into sales. It has 4.9/5 stars, with many appreciating its  real-time notifications and effective email marketing suite.

>> Discover: Shopify Heatmap Apps: Top 10+ Picks to Boost Conversion

Via Flower Power Packages

10. OptiMonk

Category: Conversion Optimization

Pricing: Starts at $29/month

✨✨✨ START FREE TRIAL: OPTIMONK

OptiMonk helps you increase conversions by showing pop-ups at the right time, personalized, when customers are about to leave your site. Using exit-intent technology, it can trigger offers or discounts, capturing attention just before they go.

Websites that use exit-intent pop-ups see an average increase in conversions of 2-4%. Plus, you can always do A/B testing to make sure your pop-ups are continually optimized. This feature is an excellent way to refine your strategy and increase sales.

Key features:

  • Personalized pop-ups
  • Exit-intent technology
  • A/B testing

Customer feedback:

Currently, OptiMonk is receiving an overall rating of 4.8/5 stars on the Shopify App Store. This conversion plugin has become a key part of many stores due to its robust lead capture and steady conversion performance.

Via Woof and Eagle Online Store

11. Product Bundles: Fast Checkout

Category: Product Bundles

Pricing: Starts at $9.90/month

✨✨✨ START FREE TRIAL: PRODUCT BUNDLES

Product Bundles: Fast Checkout lets you create effective BOGO (Buy One Get One) product bundles, which encourages customers to buy more by giving them better deals. Meanwhile, its simple checkout process reduces friction and cart abandonment.

According to research, product bundling can increase AOV by up to 30%. When customers see offers like these, they’re more likely to purchase additional products. And fast check-out helps them quickly complete the process with little to no time to rethink.

Key features:

  • Create unlimited BOGO (Buy One Get One) bundles
  • Free shipping on bundles
  • One-click checkout for bundled products

Customer feedback:

This app garners rave reviews thanks to its easy-to-use interface and fast customer support. Its product bundle feature is also praised.

Via Faders Music Inc.

12. Smile: Rewards & Loyalty

Category: Loyalty & Rewards

Pricing: Free plan available; Paid plans start at $49/month

✨✨✨ START FREE TRIAL: SMILE REWARDS & LOYALTY

The list of best Shopify apps to increase conversion cannot miss out on Smile: Rewards & Loyalty. This powerful app helps increase customer retention and lifetime value by offering a points-based rewards program where customers can earn points for purchases, referrals, and other actions.

It always costs much less to retain the existing customers than to acquire new ones. Loyal customers are 5 times more likely to repurchase, 7 times more likely to try new products, and 4 times more likely to refer others, Bain & Company reports.

Key features:

  • Points-based rewards system
  • Referral program
  • Customizable reward tiers

Customer feedback:

Smile: Rewards & Loyalty is favored for its loyalty, referrals, and VIP rewards programs. The app is highly rated at 4.8/5 stars, and out of over 6,000 reviews, many Shopify merchants state that it helps them increase sales and repeat purchases.

13. Growave

Category: Loyalty & Rewards

Pricing: Starts at $49/month

✨✨✨ START FREE TRIAL: GROWAVE

Statistically, 79% of consumers trust reviews as much as personal recommendations. With that in mind, Growave puts loyalty programs, reviews, and wishlist all in one, making for an easy-to-use and effective Shopify conversion-boosting plugin.

The reward system converts casual shoppers into returning customers, while the review feature helps to build trust. A wishlist will encourage future purchases.

Key features:

  • Loyalty & rewards
  • Reviews & ratings
  • Social proof and wishlist

Customer feedback:

Growave impresses with its all-in-one cost-effective solution. The app earns 4.8/5 stars from over 2,000 reviews. Its positive impact on store performance and customer retention is witnessed shortly after installation.

14. Candy Rack

Category: Upselling & Cross-selling

Pricing: Starts at $4.99/month

✨✨✨ START FREE TRIAL: CANDY RACK

Next up is Candy Rack. Candy Rack is made to increase conversions with upsell and cross-sell at the checkout stage. It uses AI-powered product recommendations to show related products based on customer behavior.

Upselling increases conversion rates by as much as 20% due to Invesp, whereas cross-selling increases AOV up to 30%. Offering complementary or upgraded products encourages more customers to add more products to their cart for purchase, thus increasing sales with better conversions.

Key features:

  • Upselling and cross-selling
  • Customizable pop-ups
  • AI-powered product recommendations

Customer feedback:

Practical upselling and cross-selling features and excellent customer support are what people note about this Shopify conversion app. Many leave positive comments on how it helps easily increase AOV, especially for underperforming items. The overall rating is 4.9 out of 5 stars.

Via Happy Birdwatcher and Longevity Essentials

15. Privy

Category: Pop-ups & Email Collection

Pricing: Free; Paid plans start at $12/month

✨✨✨ START FREE TRIAL: PRIVY

Using pop-ups and cart abandonment features to collect emails, Privy captures the shoppers right before they leave your website. The exit-intent pop-ups offer discounts or collect emails. As such, you can encourage him to check out or build your email list for other future email marketing strategies. This is an effective way to boost revenue.

Key features:

  • Pop-up forms for email collection
  • Exit-intent pop-ups
  • Cart abandonment recovery

Customer feedback:

Privy is highly rated when it comes to a sales-boosting and email marketing solution. It has garnered over 24,000 reviews so far, collecting a majestic overall rating of 4.6/5 stars. Most Shopify merchants are satisfied with its easy-to-use and customizable email templates and automation tools.

Via abbreviated Apparel

16. Tidio Live Chat

Category: Customer Support

Pricing: Free plan available; Paid plans start at $29/month

✨✨✨ START FREE TRIAL: TIDIO LIVE CHAT

Wrapping up the list of best Shopify apps to increase conversion is Tidio Live Chat. It pretty much changes the game since you can immediately chat with shoppers and help them work out their questions right away.

In addition, Tidio has AI chatbots that handle the routine stuff. This mix of quick fixes and real-time support makes shopping smoother. Stats show that being this responsive can boost your conversion rates by a solid 40%.

Key features:

  • Live chat support
  • AI-powered chatbots
  • Multichannel communication

Customer feedback:

Tidio Live Chat is highly valued for its great AI chatbot and live chat function. Many users say that such real-time service leads to better website engagement and a higher conversation rate. It is currently receiving 4.7/5 stars.

Via Trevino Appliance and Kaabo USA Electric Scooter

How to Choose the Right Shopify App for Your Store

When selecting the best Shopify apps to increase conversion rate for your store, consider the following:

  • High ratings: The app needs to be highly rated (above 4.0/5-star rating or above) and have great reviews in the Shopify App Store or by experienced store owners.
  • Fits your needs: Make sure to align app features with your needs. For example, Loox for social proof, PushOwl for cart recovery.
  • Easy to use: Make sure the apps seamlessly integrate with your store and have low setup hassle.
  • Cost-effective: Try free trials or free plans first; scale up with reasonably priced paid options.
  • Good Support: Give priority to the plugins that offer responsive customer support for timely problem resolution.

Other Tips to Improve Your Store’s Conversion Rate

Optimize User Experience (UX)

Too many plugins can bog down your site speed, so streamline where you can. The smoother your site, the happier your visitors. The happier the visitors, the higher the conversions.

Audit your apps regularly, and only keep the ones that add real value. Use tools like Google PageSpeed Insights to ensure your pages load quickly.

Simplify the Checkout Process

Shoppers want hassle-free checkouts. Reduce distractions and keep steps to a minimum. Offer guest checkout options, auto-fill for forms, and multiple payment methods to make it effortless for buyers to complete their purchases.

Leverage Social Proof

As aforementioned, customers are more trusting of other customers than of the brand itself. Showcase real reviews, ratings, and user-generated content such as photos and videos of your products in use.

Offer Free Shipping and Returns

High shipping costs are among the major reasons for cart abandonment. Highlight free shipping and make return policies crystal clear. This assurance could be enough to push a hesitant buyer to complete their purchase.

Bottom Line

That concludes our list of the 15+ best Shopify apps to increase conversion for this year. In simple words, a store that is fast, intuitive, and trustworthy is vital to conversions. Try things out, listen to feedback, and adjust accordingly. For more expert tips, check out resources from BSS Commerce.