Deeply’s Success with Product Labels and Badges: Amplifying Sales and Visual Appeal

Deeply, a leading brand in the aquatic apparel industry is known for its innovative use of sustainable materials and high-performance sporting gear. Facing challenges in effectively communicating promotions and discounts, Deeply implemented the Product Labels and Badges app to improve transparency and drive sales. This case study explores the challenges, solutions, and outcomes of this strategic decision.

About Deeply

Founded in Europe, Deeply has carved a niche in aquatic apparel by emphasizing sustainability and performance. The company utilizes Mineralprene, a unique material made from repurposed rocks and oyster shells, which provides exceptional comfort and lightness. Deeply’s commitment to environmental responsibility is integrated into every facet of its business, from product development to marketing strategies.

The Challenge

Despite its innovative products and strong brand ethos, Deeply faced significant challenges in marketing:

• Promotion Communication: Deeply struggled with conveying clear and consistent information about discounts and promotions, especially when traditional discount rates were not applicable due to the use of promo codes. This often led to customer confusion during campaigns, negatively impacting the shopping experience.
• Visibility of Offers: There was a need for a method to distinctly highlight products that were eligible for specific promotions without creating misunderstandings among customers regarding the final prices.

The Solution

Deeply turned to the Product Labels and Badges app as a solution to these marketing challenges:

• Strategic Use of Tags: The app’s functionality allowed Deeply to strategically place tags on products, clearly denoting items that were on sale or eligible for specific promotions. This was particularly useful in situations where traditional discount methods did not apply.
• Clear and Transparent Pricing: By using badges to represent discounts and promotions visually, Deeply could provide customers with a transparent and understandable pricing structure directly on the product and collection pages.

The Result

The implementation of the Product Labels and Badges app by BSS had a significant impact on Deeply’s promotional strategies and sales figures:

• Enhanced Customer Clarity: The clear labeling of discounts and promotions helped eliminate confusion, making it easier for customers to understand the benefits of different promotions.
• Increased Sales: With improved clarity and attractive visual cues, more customers were drawn to promotions, resulting in increased sales.
• Positive Customer Feedback: The straightforward communication of promotional details led to better customer satisfaction, as reflected in positive feedback and reviews.

Conclusion

Deeply’s experience with the Product Labels and Badges app highlights the importance of clear communication in promotional campaigns, especially in a competitive industry like aquatic apparel. By effectively addressing the challenge of conveying discount and promotion information, Deeply not only enhanced the customer shopping experience but also achieved notable growth in sales.

This case study serves as a valuable example for other retailers facing similar challenges in their promotional strategies.