Butter Makes Me Happy’s Strategic Use of BSS Product Variants Options App to Enhance Customer Experience

The Overview

Butter Makes Me Happy, established by Lizz Tsosie in Chicago and now based in Milwaukee, has carved a unique niche in the fashion and apparel industry with its “wearable art.” The brand’s journey began with a simple pair of hand-painted shoes and has since expanded into a full range of customized apparel and crafts, serving customers across all 50 states and 43 countries.

This case study explores how the Product & Variants Options app by BSS has played a crucial role in scaling their customization capabilities and enhancing customer satisfaction.

The Challenge

Butter Makes Me Happy’s primary objective was to enhance the personalization of their product offerings, thereby improving the shopping experience and increasing customer engagement. The specific goals included:

• Unlimited Product Customization: Introduce extensive customization options like dropdowns, checkboxes, radio buttons, color swatches, and more to allow customers to tailor products to their unique tastes.
• Editable Options on Cart Page: Enable customers to easily modify their choices directly in the cart, adding convenience and flexibility to the shopping process.

While the brand’s experience with the Product & Variants Options app was largely positive, Butter Makes Me Happy encountered specific needs that required additional customization:

• Customization of Option Placement: Initially, the placement of product options on the webpage did not align with the brand’s aesthetic and functional expectations.
• Appearance Customization: There was a need to adjust the visual elements of the options to match the brand’s style, including font size, borders, and typography.
• Conditional Logic for Options: The brand faced challenges in managing how options were displayed based on customer selections and ensuring that certain choices were mandatory.

The Solution

To address these challenges, the brand worked closely with the app’s support and technical teams, resulting in a highly tailored solution:

• Enhanced Customization Tools: The technical support from BSS adjusted the placement and appearance of options on the product pages to meet the brand’s specific requirements.
• Integration of Conditional Logic: The app was configured to use conditional logic to show or hide options based on customer selections, simplifying the customization process and ensuring all necessary information was captured.
• Responsive Customer Service: The BSS team’s quick and effective response to customization requests played a critical role in fine-tuning the app’s functionality to suit the brand’s needs.

The Result

The integration of the Product & Variants Options app transformed Butter Makes Me Happy’s e-commerce strategy:

• Enhanced User Experience: The ability for customers to personalize products easily and adjust options in the cart led to higher satisfaction and increased engagement.
• Streamlined Customization Process: With improved conditional logic and mandatory selections, the brand saw smoother transactions and fewer errors.
• Positive Customer Feedback: The brand’s ability to meet customer expectations in customization significantly boosted its reputation for customer service excellence.

Customer Testimonial

Lizz Tsosie, the owner of Butter Makes Me Happy, praised the app’s impact:

“PLEASE READ!!! I have a custom order business so not only do I need more variant options, but I need file upload, text box & other options. After downloading about 20 different variant/options apps, this one was the best. ‘Product & Variants Options’ had everything I needed plus I loved the look, but I didn’t like how the placement was appearing on my product page. I messaged the customer service, within 24 hours, someone from this app fixed the issue for me. The placement on the product page is exactly where I hoped it would be & the glitch was fixed. I can vouch that I did the work & the research. Trust me! Save your time & download this app now. And if you have an issue, be patient & contact customer service. I’m sure they will help!!!!”

Conclusion

Butter Makes Me Happy’s strategic use of the BSS Product & Variants Options app demonstrates how customizable e-commerce tools can significantly enhance the customer experience and drive business growth. Through effective collaboration with the app’s support team, the brand has successfully optimized its product customization process, resulting in improved customer satisfaction and expanded market reach.

This case study highlights the transformative potential of tailored e-commerce solutions in the fashion and apparel industry.