Cosmebear Saw Positive Growth in Revenue through the Implementation of Product Labels & Badges App

Industry: Cosmetics
Website: cosmebear.tw
Location: Taiwan
Features used:
🔷 Product Labels, Product Badges (BSS: Product Labels & Badges)

Contents

1 🔎 Overview
2 💡 Finding Solution
3 💪 Challenges and Support
4 ✅ Success Metrics

🔎 Overview

Lina Dream Co., Ltd., a Japanese-based company, operates its e-commerce platform on Shopify, offering a diverse range of high-quality Japanese products, including health foods and pharmaceuticals, to customers in Taiwan.

In November 2022, Lina Dream Co., Ltd. launched its e-commerce website including 小熊藥妝 – 日本藥妝直送台灣 and quickly realized the need to enhance customer engagement during sales.

Facing challenges in stimulating customer purchase desire, particularly during sales events with over 2000 SKUs, the company sought a solution in early 2023.

💡 Finding Solution

The identified solution was the ‘Product Labels & Badges’ app by BSS Commerce, aimed at creating labels and badges to highlight sales campaigns and product promotions on their website.

The manual update of images for their extensive product range was impractical, prompting the exploration of the ‘Product Labels & Badges’ app. This app promised to facilitate the creation of visually appealing labels and badges to draw customers’ attention to ongoing sales campaigns and special offers.

It stands out with its user-friendly interface and intuitive features.
Navigating through the app is a breeze, allowing users to effortlessly select desired features and create custom labels/badges.
The diverse range of pre-existing designs caters to various preferences, and the option to upload personal designs adds a personalized touch.
The user experience is enhanced by the app’s friendly interface, making it accessible to all.
Notably, the support team is commendably attentive, providing a seamless experience and ensuring users receive timely assistance.

💪 Challenges and Support

Upon implementation, the store faced compatibility issues, particularly following website upgrades or the installation of other apps. The responsive support from BSS Commerce swiftly addressed these challenges, instilling confidence in the seamless use of the app.

The app’s automatic display of prepared sale badges on product images proved to be a transformative feature, significantly boosting new customer purchase rates since 2023. Overall, the app impresses with its functionality, aesthetics, and excellent customer support.

Ms. Lee from Lina Dream reviewed: “The ‘Product Labels & Badges’ app has been very effective in enhancing our brand campaigns and has met our needs impressively.

We are extremely satisfied with the support we have received from your team. Your responsiveness and expertise have been remarkable.

Since integrating your app into our website, we have noticed a notable improvement in both operational efficiency and customer engagement, positively impacting our business growth.”

✅ Success Metrics

The integration of the ‘Product Labels & Badges’ app resulted in a remarkable increase in customer repurchase rates, soaring from 11% to an impressive 25%. Over the course of a year, the company successfully garnered more than 5500 genuine members, a testament to the app’s role in fostering brand growth and enhancing customer engagement. The app’s contribution to these achievements underscores its pivotal role in the company’s overall success.

In conclusion, the strategic adoption of the ‘Product Labels & Badges’ app by Lina Dream Co., Ltd. has not only addressed their initial challenges but has also become instrumental in driving significant revenue growth, customer retention, and brand loyalty. The success metrics clearly demonstrate the positive impact of this app on the company’s overall performance and underline its value as an essential tool in its e-commerce strategy.