Case Study: Forward Notion, LLC’s Success with MAPPY: Dealer & Store Locator

About Forward Notion, LLC

Forward Notion, LLC, a family-owned business founded in Florida in 2018, specializes in the design and manufacture of innovative Moose Knuckle Offroad products. These products cater to the off-road recovery, trail riding, wheeling, and overlanding communities. The company’s ethos revolves around creating high-quality, practical solutions for outdoor enthusiasts. Forward Notion gained initial traction by offering a legal and functional alternative to the controversial Truck Nuts or Bull Balls, which have been banned in many areas for being deemed obscene but now are also known for their innovative split shackles.

Here are some keynotes of the project:

The Challenge

Despite having unique, legal products and lacking store locations as a young emerging company, Forward Notion faced the challenge of increasing visibility and driving traffic to their products to build brand awareness. The off-road enthusiast market is a niche, and potential customers often need to see and feel the product in person before making a purchase. Traditional marketing methods were proving insufficient in reaching a wider audience and effectively guiding customers to physical store locations that did not exist yet.

The Solution

To address this issue, Forward Notion adopted MAPPY: Dealer & Store Locator in a different way to better align with its current marketing strategy. Since there was a lack of physical store locations at this stage of the company’s growth, Forward Notion used MAPPY to help customers locate brand ambassadors and influencers so they could visit them at nearby events or connect with them for local trail rides to see and demo the product in person. The app’s flexible features, including interactive maps and detailed information, proved to be perfect for this unique integration.

➡️ Store Listing and Integration: Forward Notion integrated their network of 141 brand ambassadors, influencers, and stores into the MAPPY app. Each location was listed with comprehensive details, including address, contact information, image, and social media handles.

➡️ Enhanced Visibility: The MAPPY app provided a platform where potential customers could easily locate brand ambassadors, influencers, and stores that carry Moose Knuckle Offroad products. This visibility was crucial in areas where physical store locations didn’t exist, or traditional marketing had limited reach.

➡️ User-Friendly Interface: The app’s intuitive interface made it simple for users to find the nearest brand ambassadors, influencers or store and get directions directly from the app.

➡️ Regular Updates: Forward Notion ensured that the app was regularly updated with the latest information on store locations and any new additions to their network, keeping users informed and engaged.

The Result

✅ Increased Brand Visibility: The integration of 141 stores into the MAPPY app significantly increased Forward Notion’s presence in the market. Potential customers could now easily find a nearby brand ambassador, influencer, or store, enhancing the brand’s reach.

✅ Improved Customer Access: The convenience of finding brand ambassadors, influencers, and store locations through the app led to a marked increase in ecommerce sales and foot traffic to its current retail locations. Customers appreciated the ease of locating brand ambassadors, influencers, and stores.

✅ Boost in Sales: With more customers able to find and visit stores, sales saw a noticeable increase. The enhanced visibility and accessibility contributed to higher conversion rates from interested customers to actual buyers.

✅ Positive Customer Feedback: Customers praised the ease of use and functionality of the MAPPY app. The ability to quickly locate brand ambassadors, influencers, and stores was highlighted as a major benefit.

Conclusion

Forward Notion, LLC’s adoption of the MAPPY: Dealer & Store Locator app was a strategic move that paid off substantially. By increasing the visibility of their 141 brand ambassadors, influencers, and stores and making it easier for customers to find and visit these locations, Forward Notion not only enhanced their market presence but also drove significant traffic and sales to their retail partners. The case of Forward Notion demonstrates the power of leveraging modern technology and social media to solve traditional business challenges and achieve growth in a competitive market.