HockeyStickMan’s Success with Product Labels App, Boosting Conversions and Click-Through Rates with Animation Effects

Overview

Established in December 2010, HockeyStickMan Inc. traces its roots back to a family deeply immersed in the world of hockey. Raised on a farm with a front-yard hockey rink, their passion for the sport fueled a commitment to making hockey more accessible in their community.

Commencing with stick repair, the company tapped into an extensive hockey network to procure high-quality pro sticks. These sticks were then made available to amateur and recreational players at more affordable prices. Over time, the company transformed into one of North America’s largest online hockey stores, relying on organic growth driven by positive word-of-mouth.

The product range includes the latest pro stocks, elusive older models, and budget-friendly blacked-out pro stocks – all offering top-notch quality at significantly reduced retail prices. A strategic partnership with a premium manufacturing facility enables them to produce professional-grade kids’ sticks with appropriate flex profiles. With over 10,000 sticks refurbished, the company stands by its dedication to delivering quality products.

Despite considerable expansion, HockeyStickMan Inc. remains a family-owned and operated venture, steadfast in its mission to provide unbeatable prices on high-end sticks for amateur and recreational players. Their mission is undoubtedly accomplished.

Here are some notes from the work:

The Solution Finding

HockeyStickMan presents an exclusive opportunity for customers to acquire top-tier hockey sticks and gear at unparalleled prices. To enhance the visibility of the various ways customers can enjoy savings on their purchases, they have implemented the innovative BSS: Product Labels & Badges app.

The app serves as a dynamic tool, allowing the client to create distinctive badges tailored to the overall theme of our site or ongoing promotions. For instance, during the current holiday season, HockeyStickMan incorporated a festive logo to highlight products featured in their holiday gift guide. This not only adds a personalized touch but also aids customers in identifying and making informed choices about products that align with specific themes or promotions.

The flexibility of the Product Labels & Badges app enables the client to design badges that seamlessly integrate with our site’s aesthetic, creating a visually cohesive and engaging shopping experience.

Furthermore, the Product Labels & Badges app comes with a highly affordable pricing structure, making it a fitting choice for mid-sized businesses like HockeyStickMan. This cost-effective solution proves instrumental in optimizing expenses, contributing significantly to boosting website revenue.

By leveraging this solution, HockeyStickMan ensures that their customers not only benefit from unbeatable prices but also enjoy a visually appealing and user-friendly interface that enhances their overall shopping journey.

Challenges and Support

Upon implementation, the store encountered compatibility challenges, especially following website upgrades or the installation of other apps. One standout feature HockeyStickMan particularly appreciates about the app is the Animation functionality for Labels, adding a dynamic and eye-catching element to the client website, and enhancing the overall customer experience.

HockeyStickMan had a specific request for a minor custom Animation effect, and they truly value the BSS Support team’s responsiveness and assistance in seamlessly incorporating this custom feature, resulting in perfect label animations.

Moreover, the client manages various apps with custom coding that require occasional updates and support from the BSS Commerce Shopify team to ensure smooth integration. The BSS Support team consistently demonstrates prompt responsiveness, always ready to assist in addressing any issues that may arise. BSS’s proactive approach contributes to the ongoing success of the client’s online store, ensuring a seamless and efficient operation of our diverse range of applications.

Success Metrics

Since implementing the BSS Product Labels & Badges app, HockeyStickMan ability to design distinctive badges tailored to our site’s theme or ongoing promotions has proven to be a game-changer. For instance, the incorporation of a holiday logo to highlight products featured in our holiday gift guide has yielded impressive results in terms of both conversions and click-through rates.

The success metrics post-implementation showcase a substantial increase in customer engagement with labeled products. The unique and visually appealing badges not only capture the attention of our audience but also serve as powerful indicators of special promotions, driving higher click-through rates. Additionally, the enhanced visibility and thematic alignment contribute to improved conversions, signifying that customers are more likely to make informed choices based on the highlighted promotions.

This innovative approach to product labeling has not only enriched the aesthetics of our site. Still, it has also translated into tangible success, reinforcing the value of the Product Labels & Badges app in enhancing both customer experience and overall conversion rates. Recognizing the positive transformations, the client has implemented the app on both websites (https://hockeystickmancanada.myshopify.com/ and https://www.hockeystickman.com/)

Valuable feedback from the Client:

“HockeyStickMan offers a unique opportunity for our customers to buy top-end hockey sticks and gear at unbeatable prices. In order to best display the ways that customers can save on their purchases, we identify our deals via the Product Labels & Badges app. We are able to design unique badges for our products to fit the theme of our site or current promotion (right now a holiday logo to signify which products are part of our holiday gift guide) and see great results in both conversions and click-through rates on these products. We have a variety of apps with custom coding which requires occasional updates and support from the BSS Commerce team to keep the app running smoothly, but they are always quick to respond and help our team out. Great app and will continue to be used as part of our tech stack at HSM!”